Truc Hoang Email & Phone Number

Canada

Kitchener, Ontario, Canada

• Gather client requirements and translate into actionable deliverables
• Measure programs and projects within the parameters of the overall client project
• Build and manage client relationships for successful program delivery
• Recognize and realize opportunities to grow the business with existing clients
• Translate client stories, values and vision into a cohesive brand narrative
• Develop integrated strategic marketing plans

Ontario, Canada

• Plan, oversee and schedule content to post to the TC Facebook Page
• Recruit, Build and manage a social media specialist team
• Analyze and report on social media analytics
• Complete weekly reports

Ho Chi Minh, Vietnam

• Overview: Took lead of new business development; explored new opportunities, built business plan to launch new products.
• Built business case of business objectives for the new brand including net sales, operating profit, gross margin, EBIT and market share.
• Built the consumer journey architecture for adult nutrition category.
• Developed brand propeller with long-range vision.
• Led the development of the 3-year Strategic Brand Plan, commercial programs and annual plan delivery.
• Was active key marketing contact on cross-functional team, interacted regularly with R&D, Supply Chain, and Commercial Finance, Sales, and Marketing Intelligence.

• Overview: Managed 2 key brands of infant formula milk: ABBOTT GROW and ABBOTT GROW GOLD
• Used appropriate market research methods and techniques: Nielsen Retail Audit, Brand Health Tracking, Consumer Panel, and Quantitative, Qualitative Research for understanding consumer insights from pregnant to toddler.
• Analyzed SWOT and competitors’ intelligence to translate into annual business operational plans.
• Controlled expenses within A&P budget and brand P&L.
• Managed forecast; set targets to drive sales and profit goals while managed forecasting and minimize inventories.
• Developed brand communication from Consumer Program Idea to final plan and rolled out the plan onto real market.

Vietnam

• Overview: Was in-charge of 2 brands: HUGGIES® Newborns and HUGGIES® Dry Diaper
• Took lead in market research to find & anticipate consumer need gaps, worked closely with Product & Technology Development Department to come up with innovation ideas & products.
• Was fully responsible for A&P budget; closely followed up with proposal, PR/ PO process.
• Developed and implemented marketing campaigns; communicated brand messages and products via integrated media channels and touchpoints.
• Initiated and executed promotion campaign to push sales and market share periodically.
• Evaluated ROI after each project.

Vietnam

• Overview: Managed market research projects from agency side.
• Collected research requirements of clients; deeply understood clients’ business assessments, current problems and demand; at the end of project gave relevant answers to clients’ questions.
• Integrated multiple data sources to answer business issues.
• Managed meetings with clients effectively, ensured all team members are prepared and briefed on the meetings objectives pre and post meeting.
• Performed as a good presenter.

Master'S Degree, International Business

Bachelor'S Degree, International Business