Alex Chu Email & Phone Number

Hanoi, VN

Ho Chi Minh City, Vietnam

• Zalo Company - VNG Corporation is the first and largest unicorn in Vietnam, specializing in a wide array of digital services, including digital content creation, online entertainment and gaming, social networking.
• Spearheaded a growth hacking project for Message Advertising product, acquiring 3,400 new customers and increasing revenue by over 250%.
• Analyzed enhancement requests and created detailed product requirement documents, building the product backlog for Zalo Advertising products with prioritization and projected timeline.
• Directed the end-to-end product development lifecycle for Message Ads, Inbox Ads, and Listing Ads, from market analysis, user research, and ideation to agile development, followed by post-launch evaluation and.
• Conducted impact analysis for change requests, evaluating development time, dependencies, performance metrics (impressions, click-through, and conversion), and user experience for data-driven prioritization.
• Facilitated agile communication between the user and client-facing teams (Sales, Customer Service) and the Technical teams to ensure successful product delivery and stakeholder alignment.

Hanoi, Vietnam

• NTQ is an IT outsourcing company that delivers software, web, and app development projects for B2B clients in Singapore, South Korea, Hong Kong, Vietnam, and Japan.
• Orchestrated collaboration among diverse stakeholders, such as Marketing Managers, Tech Leads, and a start-up CEO, to bridge client needs with the NTQ development team.
• Contributed to an 8-member team that clinched the prestigious title of NTQ Project of the Year for the successful execution of a website-build project for a national insurance company, MBAL-CMS.
• Developed functional documents and mockups to conceptualize product features on a cutting-edge professional certificate management application customized for Hong Kong's Construction Industry Council.
• Project-managed a cross-functional team of 12 members on a mobile app development project for a Singaporean food e-commerce and social network, which was at the time the largest project in the business unit.

Hanoi, Vietnam

• Managed project teams with a scale from 8 to more than 12 members.
• Directed Agile Scrum development methodologies, leading 2-week sprints from planning to daily meetings, review, retrospective, and release sessions, ensuring efficient project progress and adaptability.
• Applied Agile methodology: Sprint Planning, Daily Scrum, Sprint Review, Sprint Retrospective, Sprint Release.
• Managed the project timeline and estimated effort for product implementation.

Hanoi, Vietnam

• FPT is one of the largest information technology companies in Vietnam serving B2B companies. I worked as an intern within the ERP team, joining an ERP implementation project after an initial period of training on SAP.
• Implemented the Oracle EBS project with a scale of over 30 members for the Vietnam Electricity Corporation.
• Continuously collaborated with clients to understand their business and therefore customized the ERP system accordingly.
• Prepared the user guides for the ERP system and assisted clients in integrating data.

Master Of Business Administration - Mba, Distinction

• Awarded a 50% MBA Scholarship for academic excellence, leadership, and professional achievements. • Won the Digital Market Strategy.

Bachelor Of Business Administration - Bba, Business Administration And Management, General, 3.7/4.0

• Awarded the Magna Cum Laude • Achieved the Student Excellence Award of Troy University. • Achieved Outstanding Academic Excellence.

High School Diploma, Social Sciences, 9.2/10

Activities and Societies: Greenista Fashion Show, Science Fair, Leviosa_ Executive Board Member of Science Passion Club. _ Journalist of.