Thano Chaltas

Thano Chaltas Email and Phone Number

Professor of the Practice @ Brown University
Providence, RI, US
Thano Chaltas's Location
Providence, Rhode Island, United States, United States
Thano Chaltas's Contact Details
About Thano Chaltas

Accomplished Chief Marketing Officer and General Manager with deep expertise in driving business growth. With 20+ years experience as a marketer, strategist and business leader combining Fortune 500 (Kraft/P&G) foundation with practical application at mid-cap (Ocean Spray/UST) and PE owned (WellPet) companies, I consistently delivered in designing and implementing innovative strategies that simultaneously drove P&L, business and brand success. Currently applying experiences as a professor, board member, and consultant. At Brown, I teach courses in strategic business management, marketing, and entrepreneurship at the undergraduate and graduate levels.

Thano Chaltas's Current Company Details
Brown University

Brown University

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Professor of the Practice
Providence, RI, US
Thano Chaltas Work Experience Details
  • Brown University
    Professor Of The Practice
    Brown University
    Providence, Ri, Us
  • Brown University
    Professor Of The Practice
    Brown University Jul 2022 - Present
    Providence, Rhode Island, Us
    Teach Business, Marketing and Entrepreneurship at the undergraduate and masters levels. Teaching combines academic concepts with real-world insights & experiences in course materials and to inform student business plans.--Undergraduate courses include: Management of Industrial & Nonprofit Organizations and Managerial Decision Making courses (with Professor Barrett Hazeltine)--Teach graduate level Marketing course within Brown's Master's Program in Innovation Management & Entrepreneurship (PRIME). Taught virtually and globally, this highly regarded STEM Masters of Science (ScM) degree is based within the School of Engineering at Brown University.
  • Brown University
    Co-Author
    Brown University Jun 2020 - Present
    Providence, Rhode Island, Us
    Working with Phil Goss '21 to write a book about Professor Barrett Hazeltine’s seminal role in introducing the study of management and entrepreneurship to Brown University with a focus on the development of his courses, his teaching principles, and his legacy.
  • Brown University
    Associate Professor Of The Practice
    Brown University Jan 2017 - Jun 2022
    Providence, Rhode Island, Us
  • Chaltas Associates
    Co Founder
    Chaltas Associates 2015 - Present
    Providence, Us
    We transform marketing into a much simpler and holistic P&L driving capability - where consumer, and customer unite across physical and digital spaces for smarter thinking and more efficient resource allocation. Our seasoned executives bring experience from hundreds of businesses, ranging from scrappy start-ups to the biggest and bluest chip. We blend insights with pragmatism building your business by uniting the strategic, creative, analytic and financial sides of marketing.Sample Engagements: • Marketing lead for rapidly growing, largest luxury private ski club east of the Rockies.• Marketing trailblazer for business model innovation consultancy• Marketing advisor for emerging personal care business. • Partnered with PE firm in acquisition of natural pet treat business. Serve on company board.• Board of Advisors for start-up in maternity nutritional supplements.• Strategy & plan development for B2B manufacturer of composite components.• Developed and co-led conference advising 35 middle-market business owners and executives on growth strategy, marketing, organization development and succession planning.
  • Blue Dog Bakery
    Board Member
    Blue Dog Bakery 2016 - Present
    Seattle, Washington, Us
    Providing strategy, marketing and pet industry counsel to management team of the premiere brand of natural dog treats in Grocery/Mass in the US and Canada. Partnered with PE firm on this high growth acquisition. Serve on audit and compensation committees.
  • Business Innovation Factory
    Marketing Trailblazer
    Business Innovation Factory 2016 - Jun 2017
    Providence, Ri, Us
    Consulting role to develop marketing strategies, plans and capabilities for BIF, a community of innovators creating a real world lab to explore and test new business models in health care, education, public services, and consumer experiences.
  • Ocean Spray Cranberries
    Global Chief Marketing Officer
    Ocean Spray Cranberries 2013 - 2014
    Middleboro-Lakeville, Massachusetts, Us
    First global CMO of $2B co-operative. Led brand management, new product innovation, consumer & shopper insights, and digital & social marketing. Reversed double digit promoted volume decline with targeted customer programs. Strengthened innovation pipeline to increase penetration via healthy lifestyle beverages and snacks. Diagnosed critical brand health issues and initiated shift of 20% of trade to consumer spending. Delivered brand consistency and spending efficiency through new global PR and social media platform.
  • Wellpet Llc (Owned By Berwind Corporation Private Equity)
    Chief Marketing Officer (2010-2013); Interim Head Of Sales (2013)
    Wellpet Llc (Owned By Berwind Corporation Private Equity) 2010 - 2013
    Burlington, Massachusetts, Us
    Transformed marketing of PE owned business to drive growth from $250MM to $500MM. Created customer marketing capability that maximized national account revenue. Developed 3-year innovation pipeline and implemented stage and gate process that tripled new product revenue. Launched first-ever national advertising campaign that increased revenue and customer counts. Championed social media efforts delivering consumer engagement 3-4x competition.
  • Ust
    Vice President, Marketing (De Facto Cmo Role)
    Ust 2006 - 2009
    Richmond, Virginia, Us
    Upgraded marketing in preparation for sale of $2B company to Altria. Delivered 75% company valuation increase from hire to transaction close. Improved branding with new portfolio strategy, revised positioning and award winning campaigns for all brands. Tripled online interactions with increased digital marketing presence. Elevated marketing organization: wrote focused job descriptions, made key hires and implemented training & development program. Readied breakthrough new products for launch.
  • Kraft Foods
    Senior Director, Post Cereal Division Brand & Customer Marketing
    Kraft Foods 2002 - 2006
    Chicago, Il, Us
    Led kids’ cereal brand management and division customer marketing. Revolutionized digital strategy by replacing “toy-in-a-box” with online experiences increasing web traffic by 300% (#1 CPG website among kids) and delivering 120% ROI. Negotiated strategic alliances with major media, entertainment, and sports properties. Developed customer insights and marketing plans for Wal-Mart, Target, Sam’s, Costco, and CVS.
  • Kraft Foods
    Progressively Responsible Brand Management / Customer Marketing Roles
    Kraft Foods 1992 - 2002
    Chicago, Us
    Senior Director, Coffee Division, Customer Marketing, Food Service & CRM (2001-2002)Director, Desserts & Snacks Division, Yogurt, Handi-Snacks, and Baking & Canning (2000-2001) Senior Brand Manager, Kool-Aid (1998-2000)Brand Management and Customer Marketing Roles, various Post Cereal brands (1992 – 1998)
  • Bank Of New England
    Credit Analyst / Commercial Lender
    Bank Of New England 1989 - 1991
  • Procter & Gamble
    Sales Representative, Beverage Division
    Procter & Gamble 1987 - 1989
    Cincinnati, Ohio, Us

Thano Chaltas Skills

P&l Management Strategic Planning Competitive Analysis Global Brand Strategy Marketing Planning And Implementation Customer And Shopper Marketing Channel Strategy Customer Activation New Product Innovation Stage Gate Process Digital Marketing Social Media Brand Management Brand Positioning Agency Rfp/selection Agency Management Advertising Public Relations Sponsorships Strategic Alliances Multicultural Marketing Direct Marketing Crm Consumer Products Fmcg Team Builder Change Management Training And Development

Thano Chaltas Education Details

  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Organization Behavior
  • Brown University
    Brown University
    Religious Studies. Completed Undergraduate Teacher Education Program (Utep)

Frequently Asked Questions about Thano Chaltas

What company does Thano Chaltas work for?

Thano Chaltas works for Brown University

What is Thano Chaltas's role at the current company?

Thano Chaltas's current role is Professor of the Practice.

What is Thano Chaltas's email address?

Thano Chaltas's email address is th****@****tas.com

What is Thano Chaltas's direct phone number?

Thano Chaltas's direct phone number is +197828*****

What schools did Thano Chaltas attend?

Thano Chaltas attended Northwestern University - Kellogg School Of Management, Brown University.

What are some of Thano Chaltas's interests?

Thano Chaltas has interest in Completed New York City Marathon 3 Times, Education, Arts And Culture.

What skills is Thano Chaltas known for?

Thano Chaltas has skills like P&l Management, Strategic Planning, Competitive Analysis, Global Brand Strategy, Marketing Planning And Implementation, Customer And Shopper Marketing, Channel Strategy, Customer Activation, New Product Innovation, Stage Gate Process, Digital Marketing, Social Media.

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