Thu Hiền Thân Email & Phone Number

Ho Chi Minh City, Vietnam

- Researching and analyzing user behavior and habits when approaching content (texts, images).- Planning and producing creative content for in-app features involves: "Heo Đất MoMo", "Trường học Heo Đất", "Thời Trang Heo Đất", "Shop Xu" to encourage growths in engagement and product usage.- Measuring and improving the quality of content based on accurate statistics in order to enhance the user experience.- Building the concept and content for in-app events, minigames, and in-app/out-of-app media activities. - Build community (Group Yêu Heo Đất - Thích Từ Thiện > 340.000 member and Cộng đồng Heo Đất > 510.000 user)- Working closely with the production department to improve the in-app content user experience. Collaborating with the design department to create appropriate images based on user habits and preferences.- Verifying and executing in-app content includes: titles, tool-tips, notifications, bug reports, reminders...- Managing, executing, and directing content for activities of facebook groups, blogs, news, ... as well as monitoring collaborators' activities.

Ho Chi Minh City, Vietnam

- Writing scripts for online franchising workshops, television report, TVC- Planning content for multiple social media brands: ToCoToCo, JiangHu, Business franchises.- Monitoring and evaluating content on social channels.- Responsible for keyword researching. SEO keywords.- Orienting, supplementing and developing content channels.- Suggest solutions to improve interaction efficiency.- Gathering competitive insights, customer insights, analysing, reporting and proposing social media strategy.

Ho Chi Minh City, Vietnam

- Searching for keywords, create a keyword library for the brand, SEO.- Writing scripts for television report.- Manager fanpage Triphunter travel itinerary: Planning and expetitions.- Created and maintained user communications (email marketing and push notifications), analysed and reported email data, created custom audiences for specific campaigns.- Managed brainstorm sessions, provided marketing ideas and materials; boosted user engagement, sales, app installs, increased brand awareness and so on.

Ho Chi Minh City, Vietnam

- Executed travel marketing campaigns.- Website management on following websites: gotadi.com, hangkhongmy.vn, hangkhongthonhiky.vn, germanrailway.vn.- Managed FB fanpages: Gotadi.com, American Airlines Viet Nam, Turkish Airlines, Europe Trains..- Written multiple social media posts for travel marketing campaigns, promotions.- Created, send marketing emails and analysed email datas.- Planned monthly marketing strategies.- Overseen, reviewed, reported marketing campaign efficiencies.

Hanoi, Thành Phố Hà Nội, Vietnam

- Written marketing material for following campaigns.- Executed marketing campaign and finding sponsors for “Hi-tech Agriculture and Value chain Fair”.- Planning the establishment of the CP 5S Seikouen Japan Company and taking part in development of company’s product projects.- Written content and executed the event “Minh Viet and Asahi Japan Scholarship”.- Collaborated with Business Department to develop marketing plan for top priority campaigns: banners, billboards, bus advertisings...- Collaborated with Event Management Department to execute media camp with partners: Viglacera, Nippon, Ford,...