Graduated from Thammasat University in 2001 (BBA Marketing, Finance), my career highlights include serving as Vice President at C.P. Vietnam Corporation (currently since 2020), General Director at F&N Vietnam, Indochina Business (P&L responsibility for Cambodia, Laos, Myanmar, and Vietnam) cum Regional projects leadership role at Suntory Cerebos (previously known as Cerebos), and Head of Marketing at Wipro Vietnam (the company behind Enchanter, Romano, and Gervenne), where I oversaw a ground-breaking digital brand transformation.I received my MBA degree from AIT (Vietnam) in 2012. My thesis was titled "Trust as a Buying Criterion for Food Supplements in ASEAN Markets (over 700 samples from 5 countries)."As an entrepreneur, I co-founded The Coffee House Vietnam (2014, successfully exited 2018), ZumStart (since 2018, which owns the ZumWhere restaurant chain, Deliany, and Cloud Food System), EPLC Co. (since 2020, the owner of the PomPom Baby brand), and The Professionals series (since 2019, on Brandsvietnam.com). I also advise Hiip, the top influencer platform in Southeast Asia (2018, Hiip.asia).I earned Professional master's in business analytics and digital transformation (PMBADT) degree from AIT (Vietnam) in 2022. "Cultural Readiness for Digital Transformation | ASEAN Perspective (over 500 samplings across 5 countries") was the title of my thesis.I served on the Board of Management of the Thai Chamber of Commerce and Industry (Vietnam) for the years 2019–2020 and 2020–2021.