Thany Moraes Email & Phone Number

San Pablo, Brasil

Brand & Comms Strategy Director for a group of accounts.

Sao Paulo, San Pablo, Brasil

Leading the Communications Strategy in D5 São Paulo, I'm in the business of connecting the dots – culture, consumer behavior, creativity, and channels. Working in one of the world's most creative networks is a thrill, and my goal is to ignite ideas that reach their full potential. How? Making sure we're speaking to the right people, at the right time, with the perfect message.We're on a mission to infuse our renowned creative excellence with the Brazilian touch, adding to our global relevance and my role encompasses diverse projects, involving different teams, including the collaboration with Accenture Song and our global offices. I also play a key role in driving new business initiatives and client development projects.Making a meaningful impact is my passion & goal, which is why I mentor emerging talents at Droga5 and support our diversity and inclusion efforts.Main clients: Kimberly-Clark (Huggies LAO), Netflix, and Gerando Falcões.-EFFIE BRASIL 2023 | JurorGoogle RARE Leadership 2022 Program | Delegate HackTown Festival | Speaker

I've collaborated with the US office's strategy team and creative teams in Miami, NYC, Mexico City, and Buenos Aires. I took the lead on Brand Strategy projects for LATAM & US, always with a multicultural perspective.Key clients included Porsche, Planet Fitness, and Don Julio.- AME Awards 2022 New York Festivals | Juror

Buenos Aires, Provincia De Buenos Aires, Argentina

Leading the integrated (Brand & Comms) strategy team for Ford Motor Company and Rexona.-EFFIE ARGENTINA 2022 | Bronze (Ford Maverick "Friends")EFFIE LATAM 2022 | Shortlist (Ford Maverick "Friends")DIENTE ARGENTINA 2022 | Gold interactive Craft - UX (Directional Gloves)DIENTE ARGENTINA 2022 | Silver interactive Craft - App & Tools (Directional Gloves)DIENTE ARGENTINA 2022 | Top #6 Advertiser of the year (Ford)

As the leader of the integrated Brand and Communications strategy team for Ford Motor Company in South America, I played a pivotal role in shaping a relevant and forward-thinking brand, driving business growth across the region.My responsibilities encompassed developing comprehensive strategies for different products and services.This included:- Crafting creative strategies for communication campaigns, beginning with the distillation of core challenges, understanding diverse audience segments, and inspiring creativity to formulate experience plans for effective impact.- Fostering the long-term development of the brand through future scenario strategies and leading collaborative sprints.- Spearheading the creation of a collaborative vision among internal teams within the company to support brand development. This involved various departments such as product, CRM, Digital Transformation, Sales, and CX.- Playing a key role in the development of new company products and offerings, establishing their place within the brand architecture.- Integrating strategies with other client partners, including media and PR agencies.Furthermore, I actively participated/led diversity and inclusion initiatives, and I directly led a team of strategists ranging from junior to senior levels.-DIENTE ARG 2021 | SILVER in TV (Ford Territory Let's face the change )DIENTE ARG 2021 | BRONZE in TV (Ford Let's face the change)DIENTE ARG 2022 | 2x BRONZE in Interactive (Bronco Live test)DIENTE ARG 2022 | BRONZE in Experiential (Bronco Live test)DIENTE ARG 2022 | Mention in Social Media (Live test)DIENTE AR 2022 | 2x Mentions in Interactive (Live test)DIENTE ARG 2022 | Mention in Loyalty (Bronco Baptism)DIENTE ARG 2022 | Mention in TV - Shows & episodes (Ford - branded content 'Let's face the change')EFFIE ARG 2020 | Shortlist (Ford Digital Platform)EFFIE ARG 2020 | Shortlist (Ford Freestyle)EFFIE ARG 2021 | Shortlist (Baptism)EFFIE ARG 2021 | Shortlist (Bronco)

Buenos Aires, Gran Buenos Aires, Argentina

DIENTE AWARD ARGENTINA 2019 | SILVER in Campaign (Ford "Fuerza")

Gran Buenos Aires, Argentina

I led the Culture Lab/Business Intelligence team for McDonald’s Latam (Arcos Dorados).Our mission was to unlock the full potential at the intersection of data and culture. My team, comprised of strategists and data analysts, delved deep into the intricacies of social media data, going beyond the surface to analyze cultural nuances across 12 Latin American countries, with a specific focus on Argentina, Brazil, Mexico, and Colombia.Key Responsibilities:- Thoroughly investigating and analyzing consumer lifestyles and behaviors, staying attuned to cultural shifts across social, political, economic, and other dimensions within the entire region and each country.- Identifying pertinent trends, innovations, and valuable brand insights, providing client teams in different countries and local advertising agencies with essential references and strategic opportunities for brand positioning, advertising campaigns, products, and overall business strategy.- Crafting monthly research, weekly reports, and opportunity alerts, alongside presenting findings and maintaining strong relationships with local teams, all while working seamlessly in three languages (Spanish, Portuguese, and English).

Buenos Aires, Gran Buenos Aires, Argentina

Digital strategy consulting for brands in Brazil and Argentina.

Curitiba E Região, Brasil

During my nearly two years of collaboration, I played a pivotal role in enhancing and ensuring the seamless integration of digital and traditional media strategies for advertising campaigns. I also made significant contributions to foster collaboration among various teams for the development of innovative approaches for each project.Here's how I achieved this and my key responsibilities:- Developed digital strategies, media plans, and crafted comprehensive Comms strategies, from conception through execution and results analysis, in collaboration with various teams within the agency.- Created proposals and presentations for current and potential clients, including C-level executives, effectively advocating for the agency's digital and integrated projects.- Cultivated relationships with partners and suppliers, overseeing the quality of their deliverables to clients in collaborative projects.- Proactively organized training sessions, workshops, and immersion experiences for both the agency's and clients' teams to nurture and expand their knowledge on topics such as digital communication, marketing, innovation, and solutions offered by partner companies.- Provided dedicated support to the strategy department, contributing to ongoing projects as well as special initiatives like 'TODXS,' the agency's research on equality in advertising.Key Clients: Positivo Informática, Grupo Boticário, Decathlon, VAIO, FIEP, Unimed

Curitiba E Região, Brasil

I've had the privilege of growing alongside the one of the most talented teams I've ever had the pleasure to work with. Key Responsibilities:- Devised digital media strategies from inception to execution, encompassing campaign planning, implementation, and analysis.- Collaborated closely with creative teams on comms & channel planning, ensuring the development of content and creative solutions tailored to each touchpoint, effectively reaching the most relevant audiences. I also offered support by providing references and training on digital channel best practices, new formats, trends, and real-time insights, with direct involvement in projects that received creative awards.- Assisted clients in identifying trends, opportunities, and potential threats to build brand equity and foster business growth.- Played a direct role in integrated projects related to promotional activations, experience marketing, and engagement with influencers.- Provided support in client budget control, financial processes, and legal terms.Key Clients: SUBWAY® Restaurants Brazil, O Boticário Cosmetics, Curitiba City Hall, Mueller Shopping Mall.

Curitiba E Região, Brasil

My time at HouseCricket, spanning three and a half years, marked a pivotal chapter in my career. Beginning as an intern and swiftly earning promotions while still in my third year of college, this progression was made possible by the internship's valuable opportunities. It allowed me to discover my passion for the digital marketing world, gradually take on increased responsibilities, share my ideas, and collaborate on significant projects with professionals of varying expertise.Key Clients: O Boticário, Shopping Mueller, Condor, Mueller Eletrodomésticos, Móveis Campo Largo, Simmetria Ambienti."

Curitiba E Região, Brasil

Research and competition analysis.Main clients: Banco do Brasil, Petrobrás, Prefeitura de Curitiba, Grupo Positivo, Shopping Palladium.

Curitiba E Região, Brasil

My internship at Transamerica Radio Station during my first year of college was a foundational experience that profoundly impacted my career. It introduced me to key brand management concepts and provided me with invaluable mentoring that continues to inspire me.Key Responsibilities: Supporting the sales team with commercial projects for brands and advertising agencies, cultivating relationships with promotional partners, managing social media channels, and, whenever the opportunity arose, recommending emerging artists to align with current trends.

Master Of Strategic Foresight & Future Design

Branded Entertainment & Content Bootcamp

Human Centric Strategy

English Exchange Program

Bachelor'S Degree, Social Communications - Advertising