Thao H. Email and Phone Number

Responsible for Online Business of CROCS Vietnam1.Online Strategy (40%)- Oversee the complete P&L management of the Online business: Ensure comprehensive financial oversight and profitability.- Develop the Online strategy in terms of sales growth, technology innovation, operational excellence- Align with Singapore-based Principals: Adapt and localize digital strategies for the Southeast Asian market in accordance with established guidelines.- Develop a robust business case and collaborate with the internal IT Department to create a comprehensive Ecommerce product roadmap, encompassing UI/UX design, Order Management Systems (OMS), integration solutions, and loyalty platforms 2. Online Commercial (40%)- Strategize and manage Online merchandise: Develop and implement strategies for online product listings and promotions across various platforms.- Plan and oversee online campaigns on websites and marketplaces (Shopee, Lazada) to achieve target- In charge of livestream activities KOLs livestream and self-live at internal studio- Lead digital marketing initiatives to drive traffic and increase online sales through targeted digital marketing efforts on platforms like Google, Facebook, and affiliate networks.3. Operation (20%)- Ensure the SLA of order processes by effectively managing relationships with platforms, warehouse and delivery providers.- Work closely with the Customer Service team to address and resolve inquiries from online customers, ensuring a seamless and satisfactory experience.

Managing the trade-in project of Laku6 Indonesia (subsidairy of Carousel Group) with big retail chains

1. Business Analysis (70%)- Champion and manage vertical’s performance in terms of product development, user’s growth, and revenue.- Lead the Business Analyst team to do projects, analyze and measure North Star and monitor metrics of 4 tracks: DAU (Daily active user), Seller, Revenue and Re- commerce transaction- Conduct quantitative and qualitative survey and deep-interview to understand user needs.- Work closely with Product, Tech, and Data teams to develop and execute the product roadmap and feature initiatives on a quarterly and yearly basis, addressing user needs and business objectives to enhance the user experience and support growth.- Collaborate with Marketing team to create some campaigns to drive successful metrics for the vertical such as DAU, number of sellers, revenue, transaction... by trade campaign, branding campaign, digital performance, product marketing.- Lead the Re-commerce workgroup: Innovate the buying and selling experience for second-hand items on the C2C platform by introducing Escrow services, enabling online purchases, payments, and delivery without the need for in-person meetups. Responsible for releasing a new business model in Vietnam which is localized from Indonesian subsidiary.2. Commercial strategy for Partner segmentation (key sellers) (30%)- Develop and lead the Business Development/Account Manager team to craft and execute strategies to achieve key performance indicators (KPIs) focused on acquisition and retention.- Collaborate with cross-functional teams to identify and implement initiatives to enhance revenue through exclusive features, subscription models, value-added services, and targeted trade campaigns, ensuring a premium customer experience.

Subsidiary of Viet Nam Investment Group (VIG)My new portfolio - entertainment

In charge of the E-commerce Department for retail/entertainment portfolio of VIG1. VI FURNITURE is exclusive distribution of Index Living Mall (Thailand) in Viet Nam2. Jump Arena JUMP ARENA VIETNAM (Entertainment- The largest indoor trampoline park in Vietnam)3. RETAIL PARTNER JSC - H:CONNNECT Vietnam (Korean fashion chain)----

1. In-house Channels (50%)- Responsible for retail websites in terms of product planning, onsite, UI/UX and integration projects (ERP, CRM, OMS)- Make and execute online sale campaigns (always on, seasonal, launching, flash sale) and branding campaigns (Fashion show, New Collection...) on platforms.- Work closely with Campaign team, Brand team to deploy partner's campaign on website : Grab, Now.vn, Kyna, Shopee ...- Work closely with the product team of the group (Enterprise of Haravan) to produce features as well as product planning for campaigns.- Support Digital team to track, analyze digital performance on website which follows E-commerce success metric (CR) and monitor metrics.2. Marketplaces (20%)- In charge of listing and inventory management on E-commerce marketplaces : Shopee, Lazada, Tiki, Adayroi, Yes24, Lotte.vn- Collaborate with Marketplaces' KAM to make campaign plans as well as operation effectively.3. Online Operation (HNOSS) (30%)- Build operation SOP between business and 3rd parties (warehouse, logistic) Responsible for order processing to end customers.- Work with Merchandise team for planning online stocks and stock taking.

- Build and execute marketing packages (VAS-Value Added on Service) for merchants based on marketing assessments: CRM, Facebook Ads, Google Ads, onsite visibility, social media...- Build proposal, media plan, report and support Sales team to pitching for key merchants- Work closely with the internal and external teams to produce material and run campaigns.

- Consult E-commerce solutions for SMEs: mobile application, website, POS, advertising services- Work with the internal departments to build a successful plan and integrate the solution for clients- Lead a sales team with size 4-5 members.