1. Develops and supervise annual/campaign Integrated Marketing Communication (IMC) plans for for healthcare and durable brands- Provide creative direction, content + channel strategy, campaign flow, and measurement method based on communications brief. - Manage concerned departments and advertising agencies (Creative, media, production,…) to ensure campaign execution is flawlessly launched as plan- Monitor the effectiveness of the campaign.- Liaise with global and concerned… Show more 1. Develops and supervise annual/campaign Integrated Marketing Communication (IMC) plans for for healthcare and durable brands- Provide creative direction, content + channel strategy, campaign flow, and measurement method based on communications brief. - Manage concerned departments and advertising agencies (Creative, media, production,…) to ensure campaign execution is flawlessly launched as plan- Monitor the effectiveness of the campaign.- Liaise with global and concerned departments to develop the advertising for internal media among Amway's distributorsNoteworthy projects: - BodyKey branding campaign 2021: continue to build brand awareness for BodyKey and enhance Amway’s partner trusts through the sustainable transformation of Van Mai Hương and Trung Quan Idol- Nutrilite branding campaign 2022: build brand awareness for Nutrilite as the world’s #1 plant-based supplement for proactive healthResult: - From 2020 – 2023, Nutrilite awareness : +6, BodyKey awareness: +4. - 2022: Nutrilite revenue increased remarkably to 21%, making Amway Viet Nam become top 10 of the most performing market in the world. 2. Planning creative direction for business support materials (BSM) of the responsible corporate and product brands i.e magazine, Starter Kit, new product launch BSMs, etc.- Coordinate with global, concerned departments and designer/ third party agencies to produce BSMs (leaflets, brochures, etc.) for Amway distributors- Assure that materials support global application and are implemented across appropriate markets.- Assures adherence to all brand and style guides for art, copy...within & across brands.3. Responsible for advertising license for Nutrilite – dietary supplement brand- Develop advertising maquettes for licensing- Cooperate with related departments to ensure license approval meet deadline Show less

1. Develops and implements annual/campaign Integrated Marketing Communication (IMC) plans for diatery supplement brand (Nutrilite)- Provide creative direction, content + channel strategy, campaign flow, and measurement method based on communications brief. - Directly work with concerned departments and advertising agencies (Creative, media, production,…) to ensure campaign execution is flawlessly launched as plan- Monitor the effectiveness of the campaign.- Liaise with global… Show more 1. Develops and implements annual/campaign Integrated Marketing Communication (IMC) plans for diatery supplement brand (Nutrilite)- Provide creative direction, content + channel strategy, campaign flow, and measurement method based on communications brief. - Directly work with concerned departments and advertising agencies (Creative, media, production,…) to ensure campaign execution is flawlessly launched as plan- Monitor the effectiveness of the campaign.- Liaise with global and concerned departments to develop the advertising for internal media among Amway's distributorsNoteworthy projects: - BodyKey branding campaign 2020: build brand awareness for BodyKey as a healthy and effective weight management solutions by making Phuong Vy Idol 2-month transformation with BodyKey become the talk-of-the-town 2. Develop business support materials (BSM) of the responsible corporate and product brands i.e magazine, Starter Kit, new product launch BSMs, etc.- Coordinate with global, concerned departments and designer/ third party agencies to produce BSMs (leaflets, brochures, etc.) for Amway distributors- Assure that materials support global application and are implemented across appropriate markets.- Assures adherence to all brand and style guides for art, copy...within & across brands.3. Responsible for advertising license for Nutrilite – dietary supplement brand- Develop advertising maquettes for licensing- Cooperate with related departments to ensure license approval meet deadline Show less

• Conduct primary and secondary research in search of customer’s insight.• Be aware of market, media, online trends to propose insightful communication solution.• Direct IMC strategy and align it with Media, Social, PR, KOL teams to produce execution ideas.• Consolidate IMC proposal and present pitching decks to clients.• Monitor the campaign success as it runs, suggesting improvements if necessary

• Conduct primary and secondary research in search of customer’s insight• Support lead planner to develop IMC approach, and consolidate IMC deck before presenting to clients.• Monitor the campaign success as it runs, suggesting improvements if necessary

• Lead pitching projects from planning, buying to execution.• Oversee quality and operational performance of junior accounts to ensure campaign success.• Work closely with involved teams to preempt potential risks, ensure campaigns run smoothly.• Monitor effectiveness of on-going projects and propose timely solutions

- Responsible for day-to-day organization and administration of assigned accounts - Implement digital campaign’s executions (including the production of website, viral clips, social media content, SEO, SEM, email marketing, online PR)- Generate periodic reports.

- Understand brand and market performance; maintain knowledge of key competitors; and analyse capture customer insights from researches to support pitching.- To support handling paper works from internal teams, vendors, and clients