Thao Ho Email and Phone Number

• Conduct research for new product development within small business and consumer banking, including analysis of competitive landscape, costs, financial risks, consumer demand, and value proposition• Collaborate with fellow interns to create a disruptive product that solves an existing pain point within retail banking and present the product to a leadership panel• Design a user interface for a potential new mobile banking app feature, from wireframes to mockups

• Designed collateral such as brochures, whitepapers, and success stories while adhering to brand standards and corporate identity guidelines• Assisted with social media management and lead generation through content creation, copywriting, and engagement via LinkedIn Sales Navigator and grew followers by 13.4% • Researched and organized data on 25 universities across the country with programs that align with the company’s functions with the goal of fostering future relationships and connections with the universities• Organized professional headshot photoshoot and edited photos per quality standards• Created email campaigns via HubSpot for event promotion and quarterly newsletter

• Executed social media campaigns for LEAP intern program of 130 interns and served as an intern leader • Conducted interviews, wrote blog post articles, and created social e-cards to promote the Leadership Development Program internally & externally • Collaborated with cross-sector employees to develop graphics and content for marketing communications • Improved candidate experience by researching best practices for candidate communications; research was used to implement new practices such as nurturing emails to candidates in the application process • Revised job descriptions to include on-brand messaging and gender-neutral language• Pitched and implemented celebration ideas, including virtual background designs, the official intern collage, and wisdom wall as a member of the enterprise-wide National Intern Day planning committee

• Designed page layouts via Adobe Suite, incorporated copy, photographs, and design elements while prioritizing visual hierarchy and user experience• Collaborated with an advisor, co-editor-in-chief, and staff to create a yearbook with cohesive messaging appealing to targeted consumers • Led staff of 30 by assigning articles and tasks, managed the editorial calendar, and coordinated business operations to meet monthly deadlines• Conducted interviews with students and faculty for comprehensive coverage of the year