Thao Le Email & Phone Number

Toronto, Ontario, Canada

- Developed and executed marketing strategies and brand plans to increase the brand awareness in the Canadian market, including day-to-day management of agencies and collaboration with offshore teams.- Assisted the marketing director to develop creative assets and media plans to ensure effective marketing communication.- Planned and managed marketing budget and other resource allocation to align with business growth strategy.- Prepared monthly reports of performance versus plan and propose corrective actions.

Ho Chi Minh City, Vietnam

Lead the brand performance of Smile (oral care) and Professional Marketing- Develop the strategic category plan and implement 12-quarter portfolio roadmap for oral care that aligned with the global strategy and business priorities.- Manage the professional relationship with top dental hospitals and dental clinics for therapeutic brand endorsement and product recommendation.- Accelerate the brand growth via new innovation development, portfolio transformation and consumer education to brush twice per day via one of the biggest sustainable marketing campaigns (USLP), "Protecting Vietnamese Smiles".

Manage and drive the growth of Sunsilk and Closeup (hair care and oral care categories). - Explode brand performance via market research, demand and supply projection, consumer promotion and P&L management. - Fuel category growth via portfolio management and disruptive brand activations.- Coordinate with cross-functional business partners from global to local teams, strategic advertising and media agencies on brand strategic plans and project implementation.

• Keep track and manage to drive the growth of Sunsilk brand in Vietnam with daily key marketing activities (i.e promotion, advertising, budget management, activation & event, PR, trade POSM and market research).• Connect frequently consumer and analyse market research data to enhance real target audience insight and forecast market movement to initiate non-innovation led growth projects to meet consumer demands as well as market development.• Work & manage advertising, media agencies and external activation agencies to deploy brand advertising, activation and promotion activities.• Monitor brand performance and monthly tracking, lead cross functional team on project deployment and propose action plans to achieve business target.

Ho Chi Minh City, Vietnam

1. Distributive Trade (July 2012 - Decemeber 2012)• Manage the personal care sales team of 10 persons to deliver sales target at distributor.• Initiate and design new working tool to support for selling process to be more convenient and effective, helping the whole personal care sales team achieve sales target by 120%.• Support Distributor team leader in topline management: promotion activities budget, market visibility, daily sales target tracking...2. Modern Trade (January 2013 - Dec 2013)• Support line manager for the first giant market opening in Vietnam (Co.opXtra firstly opened in May 2013) via leading strategic visibility in-store, opening hot promotion, brand activation...• Manage to drive the growth of ice-cream category in Coopmart to meet business target and deploy this new potential category via hot promotion mechanic, brand visibility and activation.

Master Of Business Administration - Mba

- Top 20% of master’s students recognized by Beta Gama Sigma – The International Business Honor Society - Top student with the highest.

Bachelor Of International Business Management, Business Administration And Management, General