Marketing Flow is a French community of committed marketers who support and educate each other to amplify their positive impact.

Contributed to the growth of AssoConnect (🇫🇷) / Springly (🇺🇸), a nonprofit management software, from 10k to 30k clients and played significant role in the expansion to the US market.Manage lead generation campaigns: scrapping and qualifying leads in both the French and US markets.> Marketing Automation: Manage marketing workflows to improve CVR at each step of the conversion funnel.> Conduct strategic paid search and social ad campaigns via Google, Facebook, and other channels, while adhering to CAC payback KPIs.> Conceptualise landing pages according to a specific conversion objective, before realizing them under REACT.> Gained knowledge of SEO standards: from content creation, to linking and technical aspects.> Execute A/B testing for email/landing page/sign-up funnel campaigns to identify most successful subject lines, send times, conversion rate, etc.

Assisted an Irish entrepreneur in rethinking her personal brand by implementing a complete website overhaul.The CEO, Lily Murfy, is a professional coach supporting women in senior executive roles to be confident, successful and poised while remaining true to themselves.

For the launch of a French phone store "PandiTech", I planned and executed a communication strategy for local outreach.> Development of social media presence: Facebook> Creation of physical marketing materials: Posters for pedestrian stops, business cards, etc.