• Led 15+ partner calls with leading AML/KYC service providers, to generate comprehensive report on the e-KYC industry in the US, EU, and APAC, pivotal in enhancing MVP features• Analyzed 30+ SaaS pricing models of 50+ firms,informing the development of a data-driven SaaS pricing strategy• Conducted in-depth research on data privacy (GDPR, CCPA,etc.,) and financial regulations across 13 targeted markets to accelerate product launch

• Investigated operational inefficiencies in 6 departments by collaborating with 8 Consultants to optimize a 5-year strategy for a prominent Vietnamese state-owned bank• Identified key improvement areas in the Finance department’s workflow by analyzing 5-year performance data• Investigated internal financial data and macro data to construct predictive financial models to prove the profitability and feasibility of the strategy

• Achieved 120% engagement rate for 6 self-built concept-testing websites, successfully identified targeted branding concept while cutting testing costs by 20% and advancing the next strategic phase by 1 week• Established 8 performance indicators to evaluate customer journey for 24 unsecured loan products of Vietnamese banks, serving the development of digital transformation strategy• Engaged in implementing transformational strategy, resulting in successful digitalization of unsecured loan products

• Strategized, planned, and developed B2B marketing materials, encompassing SotaTek Portfolio, Weekly Technology Blogs, News, Service Brochures, and coordinating photoshoots.• Spearheaded the complete reconstruction of all content on the company website (https://sotatek.com/), initiating the process from inception and effectively communicating content requirements to the UX, UI, and Developer teams.• Played a pivotal role in supporting the Marketing Manager by actively participating in the team recruitment and management process, contributing to the overall effectiveness of the marketing team.

• Co-founders of S.O.C Hanoi– Marketing Team Leader for both B2B and B2C sectors• Proposed and implemented monthly Marketing Plan, covering both Digital Marketing and Direct Marketing campaigns.• Reported directly to CEO.• Built and managed Facebook Pages, with Like and Engagement growth rate up to 100% per month• Planed and organized both online and offline events (with an average of 40 - 100 participants per event)

• Managed and researched to create Blockchain content on social media accounts • Published blockchain and crypto articles on Thailand newspapers• Contacted vendors to collaborate on crypto payment systems• Initiated and managed Bitkub’s Quora and Instagram account – increased Quora views from 2 –1300 within 6 weeks.• Represented the company Sale Team in events (eg: Thailand Fintech Fair 2019)