Key Highlight:- Focus on uncover valuable customer insights to product development circle through both quanl & quant researchs as IDIs, Focus Group, Surveys.- Evaluates as-is journey & redefine to-be journey at many levels, measures digital experience for both customer & employee to seek opportunity for service improvement.Product Line:- 12/2022 - 04/2023: unsecured loan for small business owner segment, retail banking.- 05/2023 - Now: delicated SD for Change The Bank Program - enhance daily banking experience for upcomming new mobile app

Manage a group of 4 researchers:- Define research problem & lead projects to achieve project goals within given time frame.- Mentor others researchers and research interns about research foundation, how-to.- ResearchOps: build a system in research function to make a better workflow in the research process.

UX Researcher at a Fintech Company (>700 employees):- Gain actionable user & business insights through both generative & evaluative research.- Work closely with UX Designer/PO to audit UX version 4.5 and provide a better user experience.- Experienced with User Interview, Usability Testing, Desk Research, Survey & Questionaires, Competitive Research & Data Analysis (Excel).Product: Viettel Money Mobile App - the digital financial ecosystem with over 100 features that are customised based on the needs (>3M users).

UX Designer at a digital transformation company (9K-10K employees):- Contribute to phase 2 of the company's digital transformation - bring user-centered solutions to optimize the existing products.- Discover user needs, pain points, and keep enhancing product experience through iterative design sprint.- Partner with PO/PM/BA to define must-be and performance features, and explore more exciting one.Product:- HiFPT: customer care business mobile app & website (>2M users)- FoxPro: FTEL’s employee management app (>9K user)- MobiCam: application for saleman in Cambodia market.Side Project: build UX process for FPT Telecom from scratch with 3 other designers.

Product Designer at an F&B Startup (70-100 employees):- Optimize page layout to increase click-through rate (CTR) percentage of the whole timely discounted booking flow, provide the design for the A/B test purpose.- Collaborate with stakeholders and provide the design for new services of JAMJA: (1) Movie booking with BHD Cinema; (2) Delivery collaborate with Ahamove & F&B merchants.- Participate in monthly field research activities to interview users.- Work with development team in the scrum process.Main Product: JAMJA - timely discounted service booking mobile app (>1M Users)Side Products: CRM/CMS softwares to support internal operation.Achievement as a solo-designer:- Successfully delivered 2 brand new services to help the product expand the market.- Revamp the booking detail page solution to reduce churn rate (after 2 years of not finding a way to change the flow).