Marketing Champ At Microsoft Consumer Business Channel (Retail)
CurrentKey Responsibilities:• Strategized and Executed: Developed and implemented marketing strategies to boost market share for Windows 11, Microsoft 365, and other products (Xbox). Conducted market analysis to drive "Modern Life Experience with AI assistance in your fingertips - Windows 11 with Copilot (in preview) and Microsoft 365 better together" initiatives and collaborated with top retailers and partners.• Market Expansion: Identified B2C and B2B opportunities, built commercial partnerships, and utilized digital marketing tools like GDN, SEM, Ads, etc. to enhance e-commerce performance.• Marketing Support: Assisted resellers with promotional activities, designed key visuals for events, and managed marketing execution at retailer channels.• Reporting & Coordination: Prepared quarterly Proof of Execution (POE) reports, coordinated with sales representatives and partners, and updated Microsoft’s Sales Lead and Marketing Manager on marketing proficient outcomes.• Training & Event Management: Planned and executed events, driving salesman's readiness and leveraging multi-channel marketing strategies effectively.Key Achievements:• Contributed to Vietnam’s Microsoft Retail Business +35% QoQ and +50% YoY growth in FY25 through strategic marketing and strong partnerships.• Drove positive sell-out rates for Electronic Software Delivery (ESD) products through marketing activities with ESD educating purpose.• Proactively explored sales opportunities on new platform like E-Wallet (Momo, VNPay, ZaloPay).• Assisted successful co-marketing events with retailers, OEMs/MNAs, and sillicon partners, attracting over 1,000 attendees.