Tharanya Jyothiprakash Email & Phone Number

Germany

Launched the Care Advantage service across EU and NA. Led a team of 26 people to be service-ready in 8 weeks. Created a pricing model and launched a go to market strategy. Expected Y1 revenue of 5.2M USDSpearheaded a cross-functional Kaizen to create a new process to launch services outside an NPD. My efforts were recognized in the Quarterly Employee Recognition awards.Kickstarted a project to launch a new service offering for the service DIY segmentGPM-Service for New Product Development (NPD) projects following a Toll Gate (TG) process, from TG0 to commercial launch. Work closely with all product teams including R&D, Sales, Marketing, and Service to deliver the service strategy. Each product launch needs a new service strategy with a focus on incremental revenue.Created the SOP for the service DDS financials to calculate the revenue, margin, growth, and service attach.Produced the 2023 weekly and monthly service recognized revenue reporting to senior management, tracking service performance in Contracts and Parts and Labor in EU and NA. Built the 2024 forecast for serviceLed a multi-year project to redesign and unify Hach's Service Portfolio across EU and NA. This involved multiple Voice of Customer surveys and interviews, a cross-functional workshop in EU and NA, focus groups in every service department, competitor analysis, etc.The design went through 12 iterations after the workshop and split the service needs into 6 different buckets. The new design simplified services from 6 different offerings to 3. It incorporated the ability to scale visits, embedded MSM services, new digital partnerships, the Plus Program, Warranty Extension, a la Carte options and a novel Club Hach offering for customers who want service support.

Birmingham, United Kingdom

Headed the first ever ‘Cloud CFO’ product release in September 2016, a cloud-based consolidation and financial reporting tool. Oversaw the initiative, liaising between the engineering, marketing, sales and the C level teamConducted competitor and market insight analysis to better understand the Cloud financial services and cloud project management industries. Executed effective marketing and sales strategies for Cloud CFO and Cloud PPM (a cloud project management tool) productsPrioritized, developed and delivered sales training workshop for the internal and external sales teamsSecured five potential customer leads for the Cloud CFO product as a tele sales executive in a period of five months.Created suite of product demo videos for the Cloud CFO product (for the website as well as the clients) to demonstrate product features, performance, work flows and possible applicationsDeveloped a marketing communication strategy by analysing data from internal CRM, LinkedIn and Google Analytics Evaluated and implemented multiple digital LinkedIn Ad campaigns to improve product visibility, achieved an above average CTR of 0.49%. Also worked with a digital agency to deliver Google AdsImplemented social media campaigns on LinkedIn and designed a Facebook and Twitter campaign strategyMarketed the company and its offerings to potential clients, investors and journalists at networking events and trade shows. This included presentations, demos and one-on-onesSet up Base CRM as well as helped develop in-house CRM and marketing tools with the engineering teamDesigned the Buyer Persona methodology to enable the company to better understand its target audience and deliver tailored marketing messages

Developed a business development strategy for Pace Insights, a UK based custom software start-up for elite sports. Identifed market opportunities by understanding consumer behaviour, market landscape and competitor positioning for capability gap analysis and resource planning

Bengaluru Area, India

Tata Consultancy Services (TCS) : India’s first and largest IT services company, amongst the top 10 technology firms in the worldClient: Internal: Human Resources, Learning Officer in Learning and Development • Analysed and recommended training for over 400 employees and delivered 6 middle management leadership development programmes in Bangalore region, liaised with cross department teams in a self-managed environment; delivered 100% training requests and achieved 98% satisfaction feedback. • Marketed internally the team’s offerings through email marketing and direct marketing, to draw in more participants enabling better participant turnouts• Represented the Learning and Development team as part of a TCS pan India initiative to encourage competent employees become in-house trainers, assess and aid them as well as reduce cost to company• Conducted feasibility studies to understand ROI for the new process, analysed current deficiencies in training through data gathering, identified pitfalls in inter department coordination and developed course content for ‘Train the Trainer’

Bengaluru Area, India

Client:Deutsche Bank, Governance Team • Single point of contact for Disaster Recovery (DR) testing exercises across the globe; an average of 100 banking applications per test and 10 tests a year; achieved an average success rate of 95%• International Client Relationship management: Interacted with and analysed needs of international clients, across functions and roles, to draw up test plans and scripts; gaining alignment from various stakeholders by understanding the ‘need behind the need’• Took charge and presented to over 200 clients, in a pre-exercise run through of the test and its implications, contributing to increase in test efficiency by 13%• End to End Project Management: Responsible for offshore handling of the Singapore test; achieved a greater than average success rate of 98%.Performed post test data analysis to understand root cause and improve performance• Developed (coded) Key Performance Indicator for a new division, enabling more efficient reporting and management for middle management

India

Greenpeace is the world’s largest environmental NGO • Created a comprehensive website on green living (http://www.greenpeace.in/greenliving); interviewed range of stakeholders from organic farmers to the electricians at the local board getting an understanding of ground level realities• Raised funds for the organization by conducting outreach programmes in corporates • Led 7 fundraisers from diverse backgrounds and experience to form a cohesive working team• Conducted environmental awareness workshops in schools and colleges for Greenpeace campaigns such as ‘Kids for Copenhagen’ and ‘Green Idol’• Volunteered for public awareness campaigns including ‘Cycling and Climate Change’ to garner support for the organization

Master Of Business Administration (Mba) With A Merit, Business Administration And Management, General

Activities and Societies: Organising Committee; WBS International Case Competition - http://www.wbs.ac.uk/events/view/4349Courses Taken.

Bachelor Of Technology (B.Tech.), Electrical And Electronics Engineering

Secretary: Echo; the Literary Club B.Tech First Class

Secondary School Education, Physics, Chemistry, Mathematics And Biology