Tracy Harven

Tracy Harven Email and Phone Number

VP of Marketing at Ivory Star Productions @ Ivory Star Productions
las vegas, nevada, united states
Tracy Harven's Location
Las Vegas, Nevada, United States, United States
Tracy Harven's Contact Details
About Tracy Harven

With 20 years experience in advertising and marketing leading major casino brands to success, I’m well known for leadership, creative solutions and delivering on-target and innovative and fully integrated campaigns, strategies that create loyalty, increase trips and share of wallet.Specialties: Marketing StrategyIntegrated Marketing PlanningMedia Planning/BuyingStrategic PlanningAdvertisingBrand InitiativesResearch & AnalysisE-commerceSocial MediaSearch Engine/Integrated MarketingCasino MarketingCorporate BrandingPlanningLoyalty Programs

Tracy Harven's Current Company Details
Ivory Star Productions

Ivory Star Productions

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VP of Marketing at Ivory Star Productions
las vegas, nevada, united states
Website:
ivorystar.com
Employees:
9
Tracy Harven Work Experience Details
  • Ivory Star Productions
    Vp Of Marketing
    Ivory Star Productions Sep 2021 - Present
    Las Vegas, Nevada, United States
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  • Iheartradio
    Senior Integrated Marketing Specialist
    Iheartradio Apr 2018 - Oct 2020
    Las Vegas, Nevada Area
  • Swan Advertising
    Director Of Accounts
    Swan Advertising Jun 2015 - Apr 2018
    Las Vegas, Nevada Area
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  • Isle Of Capri Casino
    Sr. Director Of Marketing
    Isle Of Capri Casino Mar 2013 - Dec 2013
    Lake Charles, Louisiana Area
    Responsible for casino marketing, player development, database, entertainment, advertising, players club and public relations
    View
  • Cannery Casino Resorts
    Corporate Director Of Advertising
    Cannery Casino Resorts Feb 2012 - Mar 2013
    Las Vegas, Nv
    Responsible for branding, advertising and communications for three casinos. Hired and managed SEM, PR, Media and web design firms.
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  • Boyd Gaming
    Orleans Arena Marketing
    Boyd Gaming Sep 2010 - Feb 2012
    Planned and manage promotional calendar
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  • Mgm Mirage Mississippi Operations
    Regional Executive Director Of Advertising & Communications
    Mgm Mirage Mississippi Operations Mar 2008 - May 2010
    Beau Rivage Resort Casino - Biloxi, MSGold Strike Casino Resort - Tunica, MSServed on Executive Committee, Marketing Council, Social Media Committee, Green Council and Guest Service Council • Instrumental in growing market share in two markets in a depression • Created marketing goals for regional strategic plan • Launched online advertising resulting in lower than company average expense to revenue ratio • Leveraged interactive and social media as part of campaign success • Managed all initiatives with a huge volume of work and all within budget • Launched search engine marketing campaign increasing web hits and online revenue • Lead an in-house design team, web/multi-media team and outside agency • Developed advertising and communication plans around major initiatives • Analyzed share of voice reports and adjusted advertising plans accordingly • Led in-house creative team to 48 ADDY awards
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  • Mgm Mirage
    Director Of Advertising Accounts
    Mgm Mirage Sep 2006 - Mar 2008
    Served on Executive Committee • Planned advertising and branding initiatives for MGM MIRAGE properties (Circus Circus, Monte Carlo) and all MGM MIRAGE Cirque du Soleil shows • Oversaw branding initiatives for regional MGM MIRAGE properties (Beau Rivage and Gold Strike - Mississippi and Circus Circus Reno) • Establish and maintain company, property and partner relationships
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  • Golden Gaming
    Director Of Creative Marketing
    Golden Gaming Aug 2004 - Sep 2006
    Planned and executed brand, marketing, PR and advertising strategies for 55 gaming taverns, 4 casinos and a slot route operator
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  • Lund & Manassee Advertising
    Sr. Account Executive
    Lund & Manassee Advertising Oct 2003 - Apr 2004
    Developed and executed advertising, media and marketing plans for a portfolio of gaming clients
  • Shonkwiler Marcoux Advertising
    Senior Account Executive
    Shonkwiler Marcoux Advertising Oct 1998 - Jun 2003
    Created, presented and managed advertising, media and promotional plans for casino clients such as Silverton Casino, Palms Casino Hotel, Shooting Star Casino Hotel (Minnesota), Acres Gaming, Bingo Palace (California), etc...
  • On Stage Entertainment Aka Legends In Concert
    Director Of Marketing - Las Vegas Shows
    On Stage Entertainment Aka Legends In Concert Nov 1995 - Nov 1997
  • Mcnabb Desoto Salter Advertising
    Account Exec/Media Buyer
    Mcnabb Desoto Salter Advertising May 1994 - Nov 1995
    Worked on Station Casinos - Palace Station, Boulder Station, St. Charles Riverfront Station, Sunset Station

Tracy Harven Skills

Advertising Online Advertising Marketing Marketing Strategy Social Media Integrated Marketing Sem Corporate Branding Brand Management Social Media Marketing Email Marketing Direct Marketing Public Relations E Commerce Market Planning Interactive Marketing Loyalty Programs Media Planning Database Marketing Leadership Online Marketing Marketing Communications Event Planning Event Management Loyalty Marketing Customer Acquisition Broadcast Budgets Direct Mail Brand Development Casino Relationship Marketing Strategic Planning Digital Marketing Marketing Management Social Networking Creative Direction Trade Shows Seo Digital Media Copywriting Gaming Management Entertainment New Business Development Digital Strategy Mobile Marketing Media Buying Brand Awareness Strategy

Frequently Asked Questions about Tracy Harven

What company does Tracy Harven work for?

Tracy Harven works for Ivory Star Productions

What is Tracy Harven's role at the current company?

Tracy Harven's current role is VP of Marketing at Ivory Star Productions.

What is Tracy Harven's email address?

Tracy Harven's email address is tr****@****hoo.com

What is Tracy Harven's direct phone number?

Tracy Harven's direct phone number is +170287*****

What skills is Tracy Harven known for?

Tracy Harven has skills like Advertising, Online Advertising, Marketing, Marketing Strategy, Social Media, Integrated Marketing, Sem, Corporate Branding, Brand Management, Social Media Marketing, Email Marketing, Direct Marketing.

Who are Tracy Harven's colleagues?

Tracy Harven's colleagues are Stacey Miller Eisenberg, Torrey Felber, Gabriel Douglas, Jon Holcomb, Windi Brayton, Salena Clemmons.

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