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I’m currently the CEO of an agency called Omelet. Yes, like the delicious breakfast item. I started my career as an ice skating coach in a food court in San Diego. At 17, I started navigating what “running your own business” was about - "marketing" and all - as an independent contractor. I was fortunate enough to train future Olympians under the comforting wafts of the Sbarro pizza and Panda Express while attending university full-time. Teaching toddlers through adults how to navigate ice on a couple of thin blades is a metaphor that’s never left me. Those lessons learned as a coach are ones I’ve carried deeply into my career. From there, I proceeded to have a few other lives - as a preschool teacher and direct marketing manager (selling coupons in direct mailers to small businesses), almost went down a path of being a Sarbanes Oxley consultant (I had a weird love for big business compliance), but *somehow* landed in advertising. It’s been an incredible journey as a strategist. From getting clients “on” social media early early in my career; to repositioning global brands; to finding new ways for Justin Bieber’s fans to connect his brand; to conducting huge studies on the impact of digital on car purchasing for one of the world’s biggest automotive brands; to finding interesting new ways for people to connect to toilet paper (yes, toilet paper) and many (many) more stories. There was truly never a dull moment as a strategist. As CEO of Omelet, I bring the same commitment to interdisciplinary interests and skills with a keen focus on being a future-forward leader to one of the most creative companies I’ve ever been a part of. My mission in my career has always been to democratize business for creative people - and the inverse, make creativity more accessible to business - and in this role I’m truly able to flex on both. In the world we live in, being a successful agency CEO looks very different from any time before. Being an agency CEO of a growing and changing company is an exercise in being open to new things, trying new ways of working and ultimately being perfectly ok with being very imperfect. I’m incredibly proud of what the team at Omelet has created and I’m incredibly fortunate to be a part of our growth story. A strong advocate for representation in our industry, I continue to beat the drum of equality, diversity and inclusion in the workplace. I believe one of the most important things I can do is to bring these conversations to the forefront in our industry and culture at large.
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Chief Executive OfficerOmeletLos Angeles, Ca, Us -
Board MemberThe Creative Ladder Jul 2022 - PresentWashington, Dc, Us -
Chief Executive OfficerOmelet Jun 2019 - PresentCulver City, California, Us -
Partner, Chief Strategy Officer And Managing DirectorOmelet Nov 2017 - Jul 2019Culver City, California, Us -
Partner, Chief Strategy OfficerOmelet Nov 2015 - Nov 2017Culver City, California, Us -
Vp, Group Strategy DirectorDeutsch Jul 2014 - Nov 2015New York, Ny, UsTarget, HTC, California Milk Advisory Board, Georgia Pacific, Glassdoor, Startup Consulting, New Business -
Planning DirectorDeutsch Nov 2013 - Jul 2014New York, Ny, UsDiamond Foods (Pop Secret, Emerald/Diamond Nuts, Kettle Chips) -
Freelance StrategistFreelance Jun 2013 - Nov 2013XBOX Entertainment, start up consulting
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Senior StrategistBartle Bogle Hegarty Dec 2011 - May 2013London, GbHelped to build up the newest outpost of BBH, a proud member of the first crew of LA black sheep. Strategic development on an array of clients from technology to entertainment and fashion.Clients include: Google, Red Bull, Scooter Braun Projects, Paramount Studios, Disney, LACMA -
Senior Strategic PlannerTeam One May 2011 - Dec 2011Los Angeles, Ca, UsLead digital / social strategy for Lexus and the integrated launch of the 2013 GS. Lead cross-brand shopper behavior study for Toyota Motor Corp. -
Strategic PlannerTbwa\Chiat\Day Jul 2010 - May 2011Nyc , La, UsPepsi, PUR (P&G) and Pacific Standard Time (LA Arts, Getty Museum). -
Brand PlannerThe Lambesis Agency Jan 2007 - Jun 2010Strategy/planning accounts including Grand Marnier (LVMH), DASANI and Sprite Green (Coca Cola brands), SKYY spirits, Tacori Engagement and Fine Jewelry and Fisker Automotive.
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Graduate Assistant Centre For Integrated Marketing CommunicationsSan Diego State University Sep 2005 - Jun 2007San Diego, Ca, UsDeveloped and conducted research constructs for Consumer Behavior/IMC studies. Played central communications role for Centre for Integrated Marketing Communications.
Thas Naseemuddeen Skills
Thas Naseemuddeen Education Details
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Uc San DiegoHuman Developmental Science -
San Diego State UniversityDual Focus: Marketing And Management
Frequently Asked Questions about Thas Naseemuddeen
What company does Thas Naseemuddeen work for?
Thas Naseemuddeen works for Omelet
What is Thas Naseemuddeen's role at the current company?
Thas Naseemuddeen's current role is Chief Executive Officer.
What is Thas Naseemuddeen's email address?
Thas Naseemuddeen's email address is th****@****let.com
What is Thas Naseemuddeen's direct phone number?
Thas Naseemuddeen's direct phone number is +185866*****
What schools did Thas Naseemuddeen attend?
Thas Naseemuddeen attended Uc San Diego, San Diego State University.
What are some of Thas Naseemuddeen's interests?
Thas Naseemuddeen has interest in Virgin America, Classically Trained Pianist, Lemonade, Christian Louboutin, Slow Learning Coder, Acne, Technology Junkie, Barack Obama, Gilt Groupe, Clothing.
What skills is Thas Naseemuddeen known for?
Thas Naseemuddeen has skills like Integrated Marketing, Digital Strategy, Creative Strategy, Marketing Strategy, Digital Marketing, Brand Development, Marketing, Advertising, Strategic Communications, Consumer Behaviour, Customer Insight, Strategy.
Who are Thas Naseemuddeen's colleagues?
Thas Naseemuddeen's colleagues are Sandhya Pathak, Paul Soter, Gluten Free Studios, Omelet Socialtest, Mona Sutton, Orlando Kelechukwu, Melanie Simpson Rorie.
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