● Strategize and manage client retainer hours to execute PR initiatives that maximize ROI and deliver measurable results● Oversee multi-account campaign strategy and client operations, leading day-to-day management while effectively delegating tasks to junior team members, ensuring seamless execution● Develop and execute go-to-market PR plans, comprised of business and communication goals, key audiences, overarching narratives and media messaging with clear timelines● Collaborate with C-suite and VP-level executives to define quarterly priorities and strategic goals, delivering campaigns that align with organizational objectives● Serve as main point of contact for all public relations and creative marketing initiatives, managing both client and media facing operations● Develop and lead professional development programs, creating skill-building and training initiatives for interns and entry-level employees to develop talent growth and operational excellence

● Managed daily campaign operations, collaborating directly with client’s on campaign development, copy revisions, message alignment, status updates, and overall expectations● Converted client announcements and corporate initiatives into industry thought leadership concepts for continuous earned media● Developed internal corporate communication campaigns for internal brand messaging and programs for in-house relations● Curated regular social media content across platforms for specific messaging goals and target audiences● Leveraged existing media relationships to secure ad-hoc earned media opportunities for various clients● Informed senior management of junior team performance and account trajectory updates● Oversaw and generated media coverage analytics and quarterly share of voice reports for ELT/stakeholder visibility● Facilitated internship program, providing training, delegating assignments across multiple accounts, and monitoring workloads to ensure timely, high-quality deliverables, while offering constructive feedback for improvement● Participated in the 2024 TXST Mass Communication week as an expert panelist speaking to students of various levels on the evolution of earned media

● Secured Tier 1 national and trade media coverage in outlets, such as Forbes, CNBC, CBS New York, Bloomberg, PYMNTS, TechRadar, Solutions Review, Authority Magazine, and Global Banking and Finance Review● Developed thought leadership PR campaigns, including corporate acquisitions, ELT appointments, product releases, and major brand integrations with Microsoft Teams, Salesforce, Guidewire, General Motors, Ford, and NASCAR● Coordinated media relations and pitching efforts, serving as the primary liaison between media outlets and C-Suite executives● Nominated and won prestigious client awards, including Globee, Fast Company, Inc. 5000, IoT Breakthrough, and Stevie Disruptor Awards on behalf of clients● Assisted in business development and new client outreach while managing intern programs by providing training on company processes, client onboarding, and task supervision● Conducted quarterly competitor share of voice reports for client C-Suite and researched weekly industry media trends to guide thought leadership and pitch development● Developed, edited, and distributed press releases, pitches, and reports, securing Tier 1, local, and trade media placements while crafting technical content for bylines, features, and interviews● Evaluated student final research projects, aiding requirements for the continued accreditation of the School of Journalism and Mass Communication at TXST through the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC)● Participated in various guest speaking panels for the TXST PRSSA chapter and the 2023 TXST Mass Communication Week

● Earned CBS Austin media time for Workforce Solutions Capital Area’s event with Mayor Kirk Watson● Organized professional development visit for TXST PRSSA chapter members● Created video content of legislative event for Children’s Hospital Assoc. to use for campaign awareness● Compiled media lists and coverage reports for clients to demonstrate campaign impact and awareness● Wrote and edited press materials● Distributed news releases● Assembled media kits● Edited copy ● Coordinated research projects

● Collected and analyze data to influence strategic business decisions● Created and presented marketing metrics to executive leadership● Performed qualitative and quantitative marketing data analysis, improving website traffic and overall sales● Created monthly performance infographic reports for the CEO● Posted strategic social media content to generate higher domain authority● Increased organic SEO by publishing strategic blogs on the Shopify site● Created marketing campaigns with the COO

● Increased Instagram reel views by an average of 2,500 unique viewers● Composed press releases for product launches, partnerships, and certifications● Grew web traffic, conversion rates, and social media follower base by 800% over two years● Drafted and edited blogs to optimize SEO● Increased TikTok followers by more than 200 people

● National PRSSA Spring 2023 Star Chapter Award winner ● National PRSSA Spring 2022 Pacesetter Award First Place Winner● National PRSSA Spring 2022 Star Chapter Award winner ● Represented the university at leadership/chapter seminars in Austin, Dallas, Nashville and Scottsdale● Oversaw profit share with Chuy’s Tex-Mex & Torchy’s Tacos● Participated with 15 chapter members in the PRSSA national conference in Dallas, Texas (ICON)● Increased chapter membership by over 190%● Oversaw five individual fundraisers● Planned and executed the following professional development trips: - The Star: Dallas Cowboys Headquarters/Practice Facility, Dallas Zoo, Communities in Schools, Perot Museum of Nature and Science, Edelman, ECPR Texas, The Grand Ole Opry, Tennessee Titans, Country Music Hall of Fame, etc.● Hosted 14 guest speakers, including: - CEO’s, nonprofit PR representatives, sports PR representatives, city executives, PR entrepreneurs, news station representatives such as KXAN, and brand PR teams such as Blue Bell Creameries● Provided guidance and direction to others on the executive board● Presided over the general chapter meetings● Established chapter goals and objectives with the approval of faculty and professional advisers

● Communicated chapter information to all members via chapter emails and GroupMe chats● Compiled and distributed weekly updates to all members of the organization● Planned local and national events with the Executive Board● Organized four guest speakers, three events and two fundraisers at Texas State University● Responded to inquiries in a timely and professional manner● Maintained meeting attendance data, membership dues, and member contact information

● Generated, edited, and published strategic blogs, enhancing website SEO ● Optimized targeted blog posts with digital journalism techniques● Combined digital journalistic language with a unique brand voice● Increased organic Google searches and website traffic through strategically written blogs

● One of four team members selected from more than 600 PR students to represent Texas State University in a nationwide PR competition● Selected by tenured university faculty to act as the Account Director, responsible for all campaign operations, client deliverables and team management● Managed the team to ensure individual responsibilities and all project components were completed on time and of quality● Submitted completed campaign for the Lymphoma Research Foundation to the competition committee in New York ● Earned more than 150,000 unique impressions and ● Scored 90/100 from the national competition committee

● Set single-day store Red Card sales record at 12 ● Provided individualized customer interaction to increase return rate● Constantly and creatively problem solved for each guest's circumstances● Ensured guest safety by preparing for events, such as emergencies, spills, health hazards.● Prepared optimal guest shopping experience by bringing carts back into the store from the parking lot● Restocked sanitary equipment, bags, cash, and baskets on checkout lanes ● Facilitated returned and abandoned items to guest services ● Restocked store shelves after closing

● Aided in event planning and coordination for well-known individuals, such as Ray Benson● Maintained the cleanliness, preservation and appreciation of galleries and their pieces, including the 1555 copy of Cabeza De Vaca's La Relacion, Willie Nelson's original "On the Road Again," Bob Wills' fiddle and countless pieces of the mini-series "Lonesome Dove"● Experienced working for the state of Texas, as this museum was a state-funded institution● Supervised museum admission, giving occasional tours● Supervised museum store, fulfilling sales of books, posters and signed memorabilia, such as signed Jerry Jeff Walker CDs and books autographed by Sandra Cisneros