Mohammed Danish Email & Phone Number

Dubai, AE

Dubai, United Arab Emirates

• Clients - Emirates (Airline & Group Brands)
• Managed paid search performance for global clients across 100+ markets in the Travel/Tourism industry, developing advanced marketing strategies and maintaining strong relationships with key stakeholders.
• Developed an automated budget and bid decisioning framework, enabling clients to adopt a total search approach by optimizing both paid and organic search efforts, driving overall search performance improvements.
• Supported leadership in RFPs and media audits for new business pitches.
• Increased revenue from brand campaigns by 23% YoY while reducing investments by 30%, without compromising win rate, while measuring total search performance.
• Grew non-brand revenue for travel clients by 50% (YoY) while improving ROI by 30% through continuous optimization, campaign restructuring, and testing multiple strategies, in-depth analysis of conversion paths.

Dubai, United Arab Emirates

• Clients: Faces Beauty, Canon, Tryano
• Audited, planned, and executed new strategies for search, pmax, and app install campaigns for one of the biggest beauty retailers in the MENA region.
• Effectively managed an ad spend of $250k monthly and delivered a ROAS of 8+ consistently.
• Created & managed Product Feeds via Channable (feed management tool) for Separate campaigns and various sales.
• Migrated Bid strategies from Google to SA360 and prepared the account's Inventory Management Strategy and structure from scratch.
• Led Amazon search strategy for an imaging client, launching campaigns in UAE, KSA, and Turkey, and achieving a ROAS of 8+ in a low AOV category.

• Clients - Signify (Philips Hue, Wiz), SkyShowtime, LastPass, Proactis and Canon
• Created and executed multiple large-scale strategies for Search, Discovery, Pmax, and app install campaigns for B2C & B2B Clients across the EMEA region.
• Created and presented weekly, and monthly ad reports for clients along with QBRs.
• Effectively managed a quarterly budget of $1M while successfully delivering a ROAS of 10+ fore-commerce clients by regular optimizations and testing.
• Created and executed Amazon ad strategies for both always-on/BAU campaigns and major events like Prime Days, Black Friday, and Cyber Monday, optimizing Sponsored Product, Brand, and Display Ads to achieve an overall.
• Planned the entire strategy and launched Apple search ads (ASA) activity for 12+ countries in the EMEA region for a new client.

Goa, India

• Clients - EB5 United, Borecha, Mercedes Benz, Novotel, JW Marriot, Fun Cruises, Smilercaft, Alcon Realty, Davidrose, Play Salon, Terravida, Mamamiso
• Created paid search and social campaigns for a variety of clients, optimized campaigns based on their performance, and also refined keywords for different ad groups.
• Set up and optimized lead generation and brand awareness campaigns across Facebook Ads Manager and Google Ads, ensuring alignment with clients' business goals.
• Set up conversion tracking using Facebook Pixel and Google Tag Manager to ensure accurate reporting.
• Created SMS marketing campaigns using Zapier and Twilio integrations, automating lead management andworkflows.