Logo + Print + Web A fundraiser supporting pediatric cancer initiatives through Speedway Children's Charities.

National Association of Photoshop Professionals: Every day, we teach creative minds from around the world how to turn ordinary into extraordinary. Whether you are a professional or hobbyist, photographer or graphic designer, or, motion graphic artist or animator, NAPP is your ultimate Photoshop training, educational and news resource.

Ellington Fan Catalog - Print production and Page layout designsEllington Fan ADs - Retouched imagesProvided Adobe Creative Suite training to the production and office manager

Beta (prelease) tester for Photoshop CS5 - Provided feedback to the Adobe Photoshop Team.Photoshop is a program that is an indispensable component of everyday business for photographers, graphic designers and web design professionals.

SMU HONORS LECTURE SERIES Brochure development each year for the event.

Beta Tester - Provided feedback to the Logitech Team about NuLOOQ Navigator.

Collaborated closely with project owners and senior leadership to ensure learning programs supported the needs and strategy of the business. Led a team of 6 instructional designers in the development of eLearning, ILT, vILT, Webinars, Training Videos (B2C/B2B), YouTube Videos, Curriculum, and Learning Programs, garnering an average course rating of 4.35/5. Established learning metric dashboards to track KPI, ROI and effectiveness of LMS and LXP learning assets, which displayed increased sales of 1.5M to 2M with close rates of 30%.Managed the Lennox product (sales and technical) training development for all new products generating 600K online registrations with an average of 3.5/5 rating.Spearheaded the development and implementation of a comprehensive leadership online training program for 4K+ employees with a course rating of 4.9/5, while saving the company $70K+ in development costs.Started the first YouTube channel for Lennox “@HVACLearning” generating 5.9M views total, crafted and managed the first ongoing series “Toolbox Tuesdays” generating 2M views along with Product introduction videos. Piloted B2B2C business partner website video in 2024, generating 1K+ views and 23+ hours of play time for their websites.Directed both the internal and external business partners’ (LMS/LXP) learning platforms, saving Lennox roughly 3.5M over the life of the contract through persuasion and contract negotiation skills. Adjusted all manual billing to be automated saving 96 hours a year to refocus staff time on other requirements. Created structure and process for the first Lennox podcast “On Air - Lennox Learning Solutions” ranking in the top 3% of podcast globally.

- LMS home page design to improve usage - How to setup your LMS to ensure success- Learning marketing strategy and mobile-adaptive- How to improve dealer network @ Convergence

Session Title: Grow Your Business Through Training

Session Title: Hire For Attitude Train for Skill - Develop your talent into ROCKSTARS

Session Title: Confirm the WHY, Discover the HOW of Training

The Training and Field Technical Support Departments teamed up to create an interactive AR experience for LennoxLIVE attendees. We introduced what opportunities the future could hold as new technology emerges.

Oversaw the online learning center for external business. Created standard practice to generate an award-winning platform, increasing online training by 66%, logins 14%, and users 15%.Understood the LMS vendors requirements fees based on users activity and created a script with IT to activate and inactivate users at login which saved the company roughly $3.5M over the life of the contracts.Built a case for internal development of learning content to save the company $50K per 15 to 20 projects YOY. Managed vendor contracts and negotiations Supported the setup of the human resources information system to ensure employee data feeds passed through to the learning management system as designed. Provided assistance with the third party website connectors to feed business partner users data into the external side of the learning management system.Supported IT with API feed connects and setup for learning data into custom analytic dashboards and scorecards.

Web, Graphic and Instructional Designer

Responsible for the design, development, and presentation of marketing materials for loan officers throughout the United States. Develop loan officers’ marketing and online strategies to increase their local awareness, while staying true to the corporate brand.First Choice is an amazing company with some of the best mortgage professionals, but fortunately for me I was contacted by my mentor. As a freelancer I worked for Lennox and they were in need of my services full time.

Responsible for the content design and development of roughly 1,000 loan officers (sales team) throughout the United States. Established online strategy for engagement, conversation with paid and earned media, meeting the KPI's for PrimeLending loan officers. I oversaw online and social profile audits for compliance, corporate online policy before, during and after DOJ Audits. Ran marketing point for website development and conversation of corporate website into SFDC applications.Ran marketing point for website development for loan officers (sales team) personalized website using Dorado (Now CoreLogic). Manage social media marketing campaigns and day-to-day activities including: - Develop relevant content topics to reach the company’s target customers. - Create, curate, and manage all published content (images, video and written). - Monitor, listen and respond to users in a “Social” way while cultivating leads and sales. - Conduct online advocacy and open a stream for cross-promotions. - Develop and expand community and/or influencer outreach efforts. - Oversee design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.). - Design, create and manage promotions and Social ad campaigns. - Manage efforts in building online reviews and reputation. Monitor online reviews and respond to each review. - Analyze key metrics and tweak strategy as needed. - Compile reports for SVP showing results (ROI).

For over 6 years I taught the Adobe Creative Suite platform, including Photoshop, InDesign, and Illustrator, with an emphasis on use in the field of marketing.

Oversaw marketing, business promotion, advertising, client services, internal and external communications, and web strategies for Starkey Mortgage. Managed marketing for over 350 loan officers throughout the United States.

Responsible for the creative design, development, and presentation for marketing at Coldwell Banker Residential Brokerage - DFW.• Digital Image Color Corrections• Offset and Digital Printing• Graphic Design• Logo Illustrations• Direct Mailers• Branding• Photo shoots• Negotiated with outside vendors for printing jobs• Marketing presentation about personal brand development

Original designer for Virginia Cook. Developed the marketing department process and procedures to create the personal brand and marketing materials for Realtors’ business and properties. Maintained the company brand and standards.Provided training and coaching about personal brand development, while maintaining the corporate brand. • Offset and Digital Printing• Digital Image Color Corrections• Graphic Design• Direct Mailers• Electronic email• Negotiated with vendors for printing jobs• Design jobs for approximately 400 real estate agents• Provided quality control over company graphics• Photo shoots• Helped develop the in-house marketing department