Consultancy:- Working with brands and companies to define and optimize their social media and content strategies to deliver on business goals and digital needs.- Advising on team setup and structure, whether it's building an in-house social team or hiring the right agency partners to deliver on long-term goals and objectives.Recruitment:Sourcing the best suitable talents with an understanding of not just the broader digital marketing sphere, but also the individual roles and requirements of the client.Coaching and Training: Providing companies aiming to invest and develop their employees' skills a variety of training and workshops in digital and soft skills.Speaker:Experienced event speaker and panel guest discussing all aspects of social media. Previous event appearances: The Drum Social Media Awards (UK), Techne Summit (Egypt), Shoof Digital Forum (KSA)

• Business lead across key client accounts, providing strategic and creative direction for all campaign planning, team setup and operations, and quarterly roadmaps.• Managing and providing leadership, mentoring, coaching and career development planning for a team of 40+ members across three countries, ensuring productivity is maximized and quality of work and creativity are maintained and delivered.• Leading on social media strategy development, planning and execution, and working closely with the social team and clients to ensure its effectiveness and adoption• Working closely with the Managing Director, Operations Director and Finance Director as well as business function leaders to identify and grow incremental business revenue and strategic opportunities.• Consistently assess social media workflow and analytics tools to create efficiencies in both process and cost.• Working closely with the Director of Data and Analytics to define measurement and reporting plans across all accounts to ensure work is monitored, assessed and evolved as needed based on learnings in real-time.Key Clients: Dubai Tourism (Visit Dubai, Business Dubai, Dubai Food Festival, Dubai Fitness Challenge), Expo 2020 Dubai, Emirates Airlines, Ernst & Young, Red Bull, Volkswagen, Abu Dhabi Department of Culture and Tourism, DP World, Dubai Holding, Coca-Cola Arena, and Dubai Opera.

• Managing, developing and coaching the social media team by providing ongoing guidance, support, mentorship, and training to ensure the team’s performance and overall career development• Working closely with clients and account/insights teams to leverage research, analyze social data and weave relevant insights into engagement strategies• Identifying and nurturing new business opportunities within the existing agency client base by building relationships and demonstrating the value of the team’s work• Working closely with the Managing Director to identify and grow incremental business opportunities• Leading team meetings around industry news, social trends, and internal workshopsClients: L'Oréal, Dubai Tourism (My Dubai, Dubai Food Festival, Visit Dubai and Dubai Fitness Challenge), GoPro, Nestlé, Emaar, Boston Consulting Group, Talabat.com, Samsonite, Dubai Opera, Applebee's, IHOP and 3 Horses Malt.

• Successfully started and led the social media department from a one-client start-up team to a professional around-the-clock social room that managed the social platforms for several local clients and carried out digital campaigns for multiple global brands• Created and supervised the social media marketing strategy for each client; with a focus on Facebook, Twitter, Google+, and YouTube• Oversaw, executed and measured social media campaigns to ensure that they are carried out efficiently and met defined strategic goals• Worked hand-in-hand with our sister PR company (Organizational Consultants) on developing full 360 strategies for our current and prospective clients to deliver socially integrated plans• Defined objectives, KPIs and principles for best practice and provided relevant, insightful and consistent social media data analysis that can be monetized where possibleClients: Google, Coca-Cola, Exxon Mobil, USAID, JWT Cairo, Souq.com, Bokra The Film in partnership with G3 Global Gumbo Group, The Middle East Theatre Academy, Sony Music, CBC Egypt, Carole Samaha, Al Ahly SC, Nicole Saba, Auntie Anne's Egypt, Arab Social Media Award (Now Arab Social Media Influencers Summit), Flat6Labs, RiseUp Summit, Noor ADSL, Al Ain Dairy, Fair Trade Egypt and Hikma Pharmaceuticals.

• Created an active social presence and drove direct sales through social media and word of mouth that sustained a delivery-only restaurant for over a year• Established content calendars that aligned with all marketing priorities and channel strategy• Strengthened the restaurant's online image and encouraged customers to share experiences relating to the restaurant• Informed management quickly of any crisis, following pre-determined escalation process• Developed social promotions and competitions to help bring in new customers and keep current ones coming back through a loyalty program• Provided monthly reporting on all key metrics, and carefully monitored all direct competitors

• Day-to-day management of social channels and development of editorial content for a broad range of websites and apps• Proactively interacted with online communities across all platforms and worked closely with internal departments to amplify news and promotions in support of overall social media strategy• Used various social media monitoring tools to monitor conversations and report on metrics

• Created and managed the presences of Rotana Group's newest social channels at the time, Rotana Cinema and Rotana Masriya• Developed engaging and creative content for regularly scheduled posts that promoted brand-focused messages and movie schedules• Coordinated social media messaging with advertising departments and brand managers at Rotana Group• Analyzed and reported social media traction and engagement on a monthly basis to determine efficacy and areas for improvement