Independent consultant specialized in product development, digital transformation, and UX, focusing on customer journey and design. Leading successful projects to create and enhance products and processes, resulting in substantial increases in customer engagement and decreased user support costs.

As Vice President of Product at Citibank in New York, my focus was on enhancing customer experience and developing consumer-centric strategies, leveraging data-driven insights and refining user experience. I implemented improvements in the digital product interface, resulting in significantly reduced page loading times and fewer glitches, leading to an approximate 12% increase in conversion rates. Additionally, I led teams, optimizing remote communication and fostering individual connections with team members, understanding their personal and professional needs, and placing them in suitable positions to promote their growth. Furthermore, I improved communication among remote teams across four different time zones, reducing extended working hours.

As Senior Director of Product at ASCAP, I collaborated with C-level executives and the Board, focusing on the development and optimization of music royalty management products. During my tenure, I witnessed the organization grow from 570,000 to 875,000 members, distributing $1.3 billion in funds annually. I spearheaded the creation of three new digital products, resulting in a 25% increase in new members and a 42% rise in music work registrations within the first two years, driving more precise and recurring revenues.Additionally, I led user experience optimization efforts, reducing access frictions and service inquiries by approximately 23%. I oversaw the development of the members' portal, streamlining the membership process and enabling automated payments for musicians, while also offering licensing options for businesses. I also supervised the creation of reports and interactive analysis tools for over 875,000 members, providing revenue analysis and strategic insights.My role involved a complex collaboration with partners in the UK (PRS) and France (SACEM), incorporating innovative technologies such as blockchain for precise and transparent tracking of music assets.

Leader of the organization's News focus product area, managing technical and UX specialists/designers using an agile approach. I developed mobile apps and a frontpage.pch.com, a new interactive site to increase engagement and conversion.

At Conde Nast / Advance Digital, I spearheaded the digital product redesign across 13 local news sites, encompassing specialized content sections and classifieds, transitioning to a new content management platform. Furthermore, I restructured the real estate section, integrating MLS listings and improving loading times by 20%. Collaborating with design, development, and editorial teams, we achieved a 27% increase in average site visit duration.I also tailored the culinary channels to meet local preferences, such as the 'gourmet' culture of New Orleans, through a partnership with recipe.com, enabling users to create accounts to save recipes. I facilitated unique brand integrations across platforms for major advertisers, resulting in successful conversions and sales.

Product leader and responsible for planning and developing all digital product and interactive initiatives and ongoing maintenance of the main site for the newspaper, collaborating with the newsroom and design, marketing, and sales departments.

Executed contract projects for Tiffany & Co. and Magnet 360, a service provider for McCann WorldGroup,Worked on the website Tiffany.com and related mobile app updates, acting as the key point of contact for all stakeholders.Developed an intranet site that monitors worldwide communications for all McCann WorldGroup clients.

Product leader and business developer of digital projects for Brazil’s #2 television network that generate incremental business and integrate with commercial areas.

Business strategist and client relationships manager for one of the top three internet service providers in Brazil.