Will Lee Email & Phone Number

Singapore, Sg

Singapore, Sg

Singapore, Sg

That Marketing Guy was founded in 2012 as an integrated marketing agency and consultancy designed to be a natural extension of any business. We have grown from strength to strength, constantly challenged ourselves, and expanded our capabilities - from the upstream branding, marketing and communications strategy work to tactical, implementation, and always-on efforts, including digital marketing and social media marketing.As the primary business driver, I wear many hats, and some of those include lead strategist and consultant. Over the past decade, I have consulted decision-makers across markets and industries on Marketing, Branding, and Communications and delivered their strategic vision. I'm constantly investing in the team - nurturing the camaraderie and bond among young and seasoned professionals. And to also have support from many partners, including Events Management, User Interface, and Web Design solutions.That Marketing Guy remains a proudly independent and self-funded boutique agency with deep industry expertise and a network for local and regional markets.

Singapore, Singapore, Sg

Here, I share my knowledge and experience with trainees. We have engaging and interactive sessions on Agency Masterclass, which discusses topics like Past Campaigns Deep-dive and How to Leverage on the Digital Marketing Ecosystem.

Singapore, , Singapore 188974, Sg

Responsible for the overall management of the marketing department that supported several business units: Part-Time Studies; Full-Time Studies; Corporate Training; Online-Learning; and Overall Corporate BrandDesigned and implemented a brand strategy which would help increase awareness and differentiate Informatics from its direct competitors Formulated & spearhead marketing tactics to generate leads, and developed tactical marketing activities & media campaigns that effectively reached the intended target audience, while governing and managing the branding and marketing budgetsMonitored and analyzed data from various marketing sources that would help to have a better understanding of the ROI, and the competitive landscape, as well as to spot trends and implement ad-hoc activities and campaignsProvided creative and art direction which gave the corporate literature a fresh look that also communicated effectively to the target audience aligned all marketing collateral and advertisements to communicate the overall brand messageConducted focus groups and qualitative surveys with students which helped to better understand the customer experience and areas which need tending toDeveloped & managed content that for social media platforms, as well as engaging the media to develop and create advertorials and articles on other platformsPlanned and ran, along with the student council, fun and engaging campaigns that involve existing and prospective students

Singapore, Sg

- established an efficient brand architecture which effectively communicates the brand- aligned the organisation’s messaging to achieve consistency- conceptualized marketing and advertising strategies- structured a process to efficiently develop marketing / corporate literature- nominated by the CEO to join a team tasked to rebrand the construction industry- conditioned the management’s mindset to accept, and eventually adopt, branding- planned marketing activities for individual programmes, workshops and seminars- proposed activities throughout the organisation to achieve a positive consumer experience- researched and analysed competitive trends- developed below-the-line efforts and collaterals for marketing of events- revamped the existing set of collaterals to better engage the target audience- developed newsletters to update the consumers and, ultimately, generate new leads- monitored results and ROI- experienced with day-to-day liaisons with advertising, production and media agencies

Singapore, Sg

- involved in planning and strategising the marketing blueprint for clients for the upcoming year- monitored daily news paper insertions and daily competitive research- involved in both ATL and BTL aspects of clientele.- clientele includes - PSB Academy, Credit Suisse Singapore, eBay Singapore, Helsinki School of Economics, Parkroyal Hotels & Resorts, Bang & Olufsen

Sg

- actively involved in marketing and advertising new and existing line of products- managed new and existing accounts in India, Thailand, Malaysia and Singapore- implemented and managed a Vendor Managed Inventory System- implemented and managed a RFQ Tracking System- updated and maintained the company’s website- generated 100% growth in sales; while maintained a 15% profit

Bsc Marketing, Marketing

Diploma, Electronics, Computer, & Communications Engineering