Michael Reeder Email and Phone Number
Founder of Smiling Lions, specializing in communication strategies rooted in optimism and empathy, leveraging creativity and technology to redefine brand-customer relationships. At Amazon, I led Alexa's trust-building efforts through strategic planning and AI-driven programs. As SVP at Edelman, I elevated Xbox's global brand perception, leading a dynamic team of 40+ global communication specialists. At Starbucks, I helmed global brand narratives, optimizing Starbucks Rewards activations and digital marketing strategies. My tenure at Wunderman Thompson saw me direct a 60-member Creative Intelligence team, driving brand strategies and cross-channel campaigns. At Razorfish, I co-launch a $200M+ media network (DrivePM, acquired by Microsoft), and at DDB, I executed both digital and traditional campaigns. Clients have included: Nike, Levi’s, Miller Coors, Disney, Microsoft and Nestle.
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Vp Of Brand Strategy And Executive Creative DirectorAdtKirkland, Wa, Us -
Vp Of Brand Strategy & Executive Creative DirectorAdt Jul 2023 - PresentBoca Raton, Florida, Us
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FounderSmiling Lions Feb 2021 - PresentSpearheading innovative communication strategies for startups, renowned brands, and agencies, emphasizing optimism and empathy to transform brand-customer relationships.Clients + Projects Include: Tubular Labs, Media+, Amazon Health, Google, Lenovo, SAP, FIFA, ADT and Daimler Trucks. -
Member Of The Board Of AdvisorsEdmonds College Jun 2021 - PresentLynnwood, Wa, UsMy role is to advise the marketing program on the skills and education needed for students to navigate post-incarceration. Our program has a transformative impact: it not only enhances employability but also significantly reduces recidivism rates. By focusing on real-world skills, we're fostering successful societal reentry for incarcerated students and creating a workforce ready to meet contemporary challenges. This initiative serves as a win-win, benefiting both individual students and the broader community. -
Member Of The Board Of DirectorsHelpline House Nov 2023 - PresentProudly serving as a board member for Helpline House, a 501(c)(3) nonprofit organization founded in 1968. Actively involved in overseeing and supporting its evolution from a food bank to a comprehensive provider of social services, including mental health counseling, case management, children and senior services, and financial assistance. -
Principal, Alexa Trust Innovation, Integrated Brand ProgramsAmazon Aug 2019 - Feb 2021Seattle, Wa, UsChampioned the trust-building initiative for Alexa, leading integrated strategic planning and channel execution.Oversaw AI-driven digital programs, startup partnerships, and social media campaigns on behalf of Echo devices and Alexa app.Pioneered innovative strategies to enhance user engagement and brand loyalty. -
Svp, Global Brand Communication Strategy - XboxEdelman Dec 2017 - Aug 2019New York, Ny, UsWorked to elevate the customer, press and legislative perception of gaming, leading a dynamic 40+ person team focused Xbox and Microsoft Gaming PR and communication.Clients: Xbox, Mixer, Xbox Live, Xbox Game Studios (343 Studios, The Coalition, Rare, Turn 10, Mojang) -
Director Of Global Brand & Social ImpactStarbucks Aug 2016 - Dec 2017Seattle, Wa, UsStrategy and narrative owner for global brand and social impact communications initiatives. This work included PR, Starbucks App partnerships, Starbucks Rewards (membership) activation, cross channel campaigns and retail integrations. -
Director, Global Coffee Marketing & Strategic PlanningStarbucks Dec 2014 - Aug 2016Seattle, Wa, UsResponsible for defining the global coffee narrative and driving the overall vision and strategy for coffee digital marketing across paid, owned and earned channels.
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Svp, Brand Strategy & Creative IntelligenceWunderman Thompson Dec 2012 - Dec 2014New York, Ny, UsLed a robust 60+ Creative Intelligence team, encompassing account planning, content strategy, data analytics, and media planning.Clients include: Samsung, Procter & Gamble, Intercontinental Hotel Group, Coca-Cola, Gates Foundation, AT&T and Microsoft. -
Group Director, Global Strategy & PlanningWunderman Thompson Jan 2011 - Dec 2012New York, Ny, UsHelmed global strategic initiatives for Microsoft's commercial and consumer sectors, fostering business growth and innovation.Clients: Xbox, Windows 8, Windows Phone and the USCMO.
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Vice President, Account PlanningRazorfish Jan 2006 - Feb 2011New York, Ny, UsHead of Account Planning in the West. Charged with identifying the insights and inspiring the teams that built consumer-centric experiences across myriad platforms both creative and media.Clients: NIKE, Levi's, Best Buy, Disney and Miller Coors. -
Director Of Account Planning (Drivepm)Razorfish Jan 2003 - Jan 2006New York, Ny, UsLed overall launch and strategy for the $200M+ DRIVEpm media network through it's acquisition by the Microsoft Media Network.
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Account Manager & Campaign StrategistDdb 2000 - 2003New York, Ny, UsCampaign Strategy and client lead for brand advertising programs across television, radio, print and outdoor channels. Clients: REI, Grants Brewing, Don Tomas, Seattle Supersonics and Chateau Ste. Michelle Wine Estate
Michael Reeder Education Details
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Uw Foster School Of BusinessMarketing
Frequently Asked Questions about Michael Reeder
What company does Michael Reeder work for?
Michael Reeder works for Adt
What is Michael Reeder's role at the current company?
Michael Reeder's current role is VP of Brand Strategy and Executive Creative Director.
What schools did Michael Reeder attend?
Michael Reeder attended Uw Foster School Of Business.
Who are Michael Reeder's colleagues?
Michael Reeder's colleagues are Nathanael Epps, Lic. Deborah Lorena Valor, Michael Adams, Romany Boctor, Bruce Manuel, Miro Coelho, Craig Langohr.
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