Sean Knight Email and Phone Number

YuzuData is an AI and location intelligence startup. Our main focus is on creating geospatial data products and finding ways to use AI to make working with location data more accessible. But we also function like an R&D company, so we are often cycling through different experiments and developing prototype products.

Led the U.S. market entry strategy and execution for GeoIQ's Location Data API and AutoML platform.➤ Spearheaded customer discovery initiatives across multiple high-value verticals, including commercial real estate, retail, hospitality, and franchises.➤ Identified and validated lucrative use-cases, such as data-driven site selection, demonstrating clear ROI for customers--this is now a major focus area for the company.➤ Developed and executed comprehensive go-to-market strategies, doing both strategic planning and hands-on implementation.➤ Engineered a tailored pricing model for the U.S. market, incorporating direct feedback from target industry prospects to ensure market fit and competitiveness.

Established and led Global Product Marketing function at Near (now Azira), driving cross-functional alignment and product strategy their AI SaaS and DaaS solutions. Played a pivotal role in unifying the company's product offerings post-M&A and positioning for a successful IPO.Key Achievements:➤ Strategic Leadership↳ Built the Global Product Marketing team from the ground up, implementing best practices and fostering cross-functional collaboration.↳ Spearheaded initiatives that contributed to Near's successful IPO (completed March 2023), enhancing market position and investor appeal.↳ Created a unified product roadmap for the newly consolidated product suite, aligning with overall business objectives.➤ Product Launch & Go-to-Market↳ Led end-to-end product launch and go-to-market strategy for Near Pinnacle, the company's new flagship SaaS product.↳ Led an Early Adopter / Beta program, gathering crucial customer feedback to establish product-market fit and secure pre-sales.➤ Brand Unification & Positioning↳ Drove the unification of Near's fragmented SaaS products under a cohesive brand identity following recent M&A activities.↳ Positioned the consolidated product offering effectively for the company's IPO, highlighting key value propositions.➤ Cross-Functional Collaboration↳ Facilitated alignment between sales, marketing, product, customer success, and post-sales implementation teams.↳ Established and led sales enablement functions, creating efficient communication channels between sales and marketing.↳ Partnered closely with the Product team to integrate customer feedback into product development and strategy.➤ Technical Contributions↳ Leveraged data science expertise to support the development of Near's new data API, bridging the gap between technical capabilities and market needs.↳ Helped flesh out data-driven location analytics and AI use cases for Near's mobility data.

➤ Built out growth, marketing, and partnerships functions around content marketing and value-based selling.➤ Built and executed on a new strategy for Product-Led Growth (PLG).➤ Focused heavily on our data integrations and developing partnerships to further promote those integrations to address specific customer pain points with existing market solutions.

➤ Consulting on geospatial data, spatial analytics, GIS, ML & AI, automation, and business use-cases for location data.

➤ Built a full data science pipeline to take geospatial hydrology data from the initial computational model all the way through to an interactive visualization/map➤ Took ownership of the project and managed stakeholders➤ Organized our approach around clearly defined and achievable milestones➤ My participation in this project was extended beyond the traditional duration of an internship