With over 15 years of experience in digital marketing, I have a proven track record of delivering significant revenue growth and innovation for mid-size and start-up companies. As the Director of Digital Marketing at Melissa's Produce, I lead the integration of online marketing into the overall product mix, consumer marketing, and retail programs.I leverage business and consumer data to develop and implement effective and efficient marketing strategies that deepen business relationships and enhance brand awareness. I also oversee the systems and processes for content creation, distribution, engagement, and crisis management across multiple channels and platforms. Additionally, I build and leverage strategic brand partnerships that have resulted in a 320% increase in sales for retail programs. My specialties include B2B & B2C marketing strategies, branding and identity, vision-to-implementation, business communications, copywriting, digital marketing, social media, paid media, team building and leadership, and growth marketing. I am also certified in inbound marketing, Google analytics, and Google adwords. My mission is to drive revenue growth and innovation in the produce industry by combining technical and marketing expertise.