Thayanne Porto Email & Phone Number

Canada

Canada

Toronto, Ontario, Canada

• Write weekly emails focusing on generating high opens and clicks.• Suggest and support the development of new email programs.• Responsible for scheduling and coordinating to contribute to the overall marketing strategy.• Optimize email marketing process to increase the use of email best practices.

Toronto, Ontario, Canada

• Manage the day-to-day and maintain the email marketing calendar. • Perform A/B tests to maximize the performance of email programs. • Oversee the end-to-end execution of emails, including briefing, content creation management, segmentation, and post-evaluation.• Analyze email analytics and create performance reports to share with stakeholders to improve metrics, including opens and engagements.

Remoto

• Managed the development and optimization of automated and triggered email journeys.• Created onboarding campaigns with a 51% opening rate and an 11% click rate.• Led the execution of email marketing campaigns with an average of 17% conversion. • Monitored the performance of all email programs and presented them weekly to stakeholders.

My main activities included active new and existing customers to improve their average ticket in some of the biggest supermarkets in Brazil. I also collaborated with a multidisciplinary team across departments to improve LTV and customer experience.

I was hired to Design and build CRM consumer journeys through email and other platforms based on their maturity and goals within the entrepreneur world. I also monitored funnel performance data and conducted campaign-level quality assurance and A/B testing.

Rio De Janeiro, Brasil

I had an active role in the planning process of consumer journeys through email, push notifications and SMS based on consumers' maturity and engagement with the brand. Perform day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing and tagging.

Rio De Janeiro E Região, Brasil

Responsible for the strategic planning and execution of the user communication area (using tools such as HubSpot and Intercom) to increase engagement, reduce churn, and support projects in areas such as Lead Nurturing Performance, Business Development, and Indirect Sales.

Rio De Janeiro E Região, Brasil

Strategic social media management for behavior analysis and service optimization, as well as branding through content creation for both customer and non-customer groups.

Postgraduate Degree, Strategic Relationship Marketing

Curso Livre, Data Analysis

Pós Graduação, Planejamento Estratégico Para Mídias Sociais

Curso de Especialização em Planejamento Estratégico para Mídias Sociais, com o objetivo de me aprofundar no cenário das mídias sociais e.

Comunicação Social - Jornalismo, Comunicação E Jornalismo