VP Digital MarketingItrends• Translated client requirements into integrated marketing strategies and provided case studies and POVs across customer demographics and channels to improve client decision-making.• Structured SEM campaigns budgets in excess of $75K+ weekly with positive ROI.• Delivered 100K+ unique visitors monthly through organic SEO and paid search campaigns• Optimized and restructured campaigns to reduce CPC by over 80%; increased conversions by over 200%; increased Quality Scores from 5/10 to 10/10; increased CTR with negative keyword/phrase additions; enhanced bid adjustments to maximize clicks and reduce cost.• Developed web assets and implemented responsive designs that increased conversions by more than 300% and decreased bounce rates by 41% causing higher campaign performances. • Directed a staff of 35+ individuals in creative, analytics, SEO, SEM, mobile and media teams• Designed and implemented SEM, SEO, Social Media and display campaigns on Adwords, Adcenter, Amazon, Ebay, Facebook, Google+, YouTube and Twitter among others.• Designed and implemented UIs/UX, shopping carts, websites, landing pages, banner ads, video ads, sitemaps, frame, works, CMSs, CRMs and blogs.• Performed audits and analysis on SEO and SEM campaign structures, websites, mobile apps, digital assets, data, logs, funnels, keywords/phrases, ads, content, front- and back-end technologies, links, third-party software and integration processes.• Developed reports, A/B and multivariate testing, wireframes, use cases, flow charts, style guides, decks, BRDs, SOWs, proposals, specification documents, budgets, KPIs, and P&Ls.