Digital Marketing Specialist Ii
CurrentLeverages digital channels to drive business growth (HMW) and enhance internal communications; creates compelling online campaigns; and possesses a deep understanding of the digital landscape. Develop, implement, and optimize end-to-end digital marketing campaigns across various channels, including but not limited to social media, email, content marketing, and paid advertising. Create engaging and compelling content for various digital platforms, ensuring alignment with brand messaging and marketing objectives.Optimize content, both internally and through third-party partnerships, for search engines (SEO) to improve online visibility and drive organic traffic.Manage and grow social media presence across key platforms. Manage all sales channels and product pages. Develop and execute social media strategies to increase brand awareness, engagement, and lead generation. Continuously optimize email marketing efforts to improve open rates, click-through rates, and conversions. Monitor and analyze key performance indicators to assess the effectiveness of digital marketing efforts and provide regular reports and insights to inform decision-making. Collaborate with internal teams, including sales, product, design, human resources and division management, to ensure consistent messaging and alignment of marketing efforts with overall business goals.