Thayna Ruiz Email & Phone Number

- Supporting Unilever Brazil by leading tactical and strategic meetings for the presentation and validation of action plans based on insights generated from all categories, internal channels, and brands.- Actively participating in strategic projects focused on digital channels, contributing to the optimization of marketing strategies.- Developing materials and conducting training sessions for platform users, as well as creating dashboards to monitor KPIs.- Conducting comparative studies, market and pricing analyses, and other ad hoc analyses according to the needs of each regional office and department.- Skilled in managing and analyzing large volumes of data, generating strategic insights for Unilever Brazil's e-commerce and its brands.

- Conducting market research in the HealthCare sector using various methodologies for leading laboratories and pharmaceutical companies in Brazil.- Focusing on generating valuable insights to guide strategic marketing and innovation decisions throughout the entire product lifecycle, from launch to discontinuation of major national brands.- Managing all stages of the research process, including understanding client needs, developing questionnaires, project coordination, data analysis, and formulation of strategic recommendations.

Brasil

- Dedicated support to Reckitt Brazil, addressing questions and issues related to IQVIA solutions such as PMB, DDD, and MDTR.- Conducting meetings, sending and presenting analyses, and identifying commercial opportunities, generating valuable insights for the associated brands based on the collected data.- Creating and monitoring routines via Salesforce.

São Paulo

- Responsible for market analysis, report development, and dashboard creation with indicators from various databases such as PMB, NRA, NewDDD, MDTR (IMS/IQVIA), and DataSUS. Supported the creation of forecasts and sales plans, working closely with the marketing team to provide valuable insights that guided brand strategies.- Managed the complete process of various types of primary market research, from briefing and questionnaire design to interview oversight and results analysis. Provided essential support to product managers, particularly in oncology and rare diseases, helping to shape their strategies based on data. Extensively utilized BI systems like DataStudio and Tableau to enhance data analysis and decision-making.

São Paulo E Região, Brasil

- Analysis of operational intelligence, demand studies, and data collection for decision-making, prospecting new clients, and closing new business opportunities.- Responsible for managing relationships with a network of laboratories, clinics, and partner hospitals in Brazil and Latin America.- Assisting with technical/scientific genetic consulting for doctors and external clients.

São Paulo E Região, Brasil

Master Of Business Administration - Mba, Marketing

Bacharelado Em Engenharia, Bioengineering And Biomedical Engineering

Bacharelado Em Ciência E Tecnologia