Thaís Chaves, Mba Email & Phone Number

Calgary, Ab, Ca

Canada

- Lead and develop a team of 20+ people on E-Commerce and Digital Marketing best practices for 7 websites in USA and Canada. - In charge of creating strategies and planning projects to increase websites conversion rates.- Work with cross-departmental teams to develop E-commerce campaigns and digital marketing strategies (advertising on Google, Facebook, Instagram, Linkedin, Youtube, email marketing, SEO, link building, organic Social Media etc) and campaigns to support the growth of the… Show more - Lead and develop a team of 20+ people on E-Commerce and Digital Marketing best practices for 7 websites in USA and Canada. - In charge of creating strategies and planning projects to increase websites conversion rates.- Work with cross-departmental teams to develop E-commerce campaigns and digital marketing strategies (advertising on Google, Facebook, Instagram, Linkedin, Youtube, email marketing, SEO, link building, organic Social Media etc) and campaigns to support the growth of the E-Commerce.- Oversee all web analytics platforms (i.e. Google) and ensure accuracy in web analytics, media tags, and other digital analytics tools. - Assign and oversee the daily tasks of technical employees while ensuring everyone is actively working toward established milestones and OKRs. - Hold regular technical team meetings to determine progress and address any questions or challenges regarding web development and digital marketing projects. - Oversee website optimization including site speed, heatmaps and recording and A/B tests to increase conversions. - Oversee the company's presence on Amazon USA, HomeDepot and Lowes and Rona Canada. - Responsible for determining and defining clear OKRs, deliverables, KPI’s and responsibilities for employees required for specific projects. - Work with HR to recruit and train employees to fulfill posted positions within the Digital Marketing and E-commerce departments. - Collaborate with agency partners to define measurement best practices, ROAS, KPIs, and benchmarking. - Regularly report to key stakeholders on the performance of digital marketing campaigns and website performance. - Responsible for the optimization of the existing systems, processes, and policies in support of the company mission and websites conversion rates. Show less

Greater Vancouver, British Columbia, Canada

- Project Management (Agile) of website developments and E-commerce implementations of the company's 3 main brands: Mutant, Pure Vita Labs and North Coast Naturals;- Support E-commerce sales growth by developing and executing digital marketing strategies including acquisition on paid media (Google, Youtube, Facebook and Instagram) and consumer retention within Canada and the USA markets;- Support E-commerce operations on Shopify (end-to-end sales process and maintenance of inventory… Show more - Project Management (Agile) of website developments and E-commerce implementations of the company's 3 main brands: Mutant, Pure Vita Labs and North Coast Naturals;- Support E-commerce sales growth by developing and executing digital marketing strategies including acquisition on paid media (Google, Youtube, Facebook and Instagram) and consumer retention within Canada and the USA markets;- Support E-commerce operations on Shopify (end-to-end sales process and maintenance of inventory levels and replenishment);- Support Amazon listings optimization with the use of powerful tools such as Helium10 and Viral Launch;- Focus on improving KPIs and metrics such as revenue, AOV, purchase frequency, conversion rate and LTV;- Create E-commerce promotion ideations and content briefings for the development of all marketing assets;- Create and oversee the E-mail Marketing and SMS Strategy for customer retention;- Create and execute the paid Social Media ads strategy;- Build and continuously optimize spend budgets based on consumer metrics on Google Analytics, Facebook Business Manager and Google Ads Manager;- Support the forecast of E-commerce sales to enable quick order fulfillment;- Provide mentorship and leadership to the Ecommerce & Social Media teams to drive both individual and team success;- Oversee the Consumer Support agent, Web Developers, Digital Marketing Analyst and their KPIs; - SEO optimization with keyword search and competitor analysis;- UX reports and analysis using tools such as Hotjar to increase conversion;- A/B testing on ads and email marketing initiatives. Show less

Port Coquitlam, British Columbia, Canada

- Developed scripts and policies to create the company’s consumer support department;- Created agent training materials and websites FAQs;- Implemented several improvements on CRM along with the IT team for better customer categorization;- Ran UX tests on website applications to guarantee the consumer satisfaction;- Created KPIs and reports for Operations, Distribution, QA and Marketing to boost internal customer intelligence;- Supported E-Commerce sales, operations and… Show more - Developed scripts and policies to create the company’s consumer support department;- Created agent training materials and websites FAQs;- Implemented several improvements on CRM along with the IT team for better customer categorization;- Ran UX tests on website applications to guarantee the consumer satisfaction;- Created KPIs and reports for Operations, Distribution, QA and Marketing to boost internal customer intelligence;- Supported E-Commerce sales, operations and listing optimizations on Shopify, Walmart and Amazon in Canada and USA. Show less

Vancouver, British Columbia, Canada

- Optimization of ads and website landing pages to increase e-commerce conversions and return over ads spend. - Responsible for A/B tests scopes and reports on Facebook and Google Search/Display. - Heat maps and scroll maps to boost the customer experience through the funnel and during online shopping.- QA tests on landing pages, working closely with developers and designers.- Creative insights for e-commerce campaigns.

Vancouver, Canada Area

- Development of digital marketing strategies to increase sales and rise brand awareness.- Coordination and creation of content and promotions on the website and Social Media.- SEO optimization.- Email marketing strategy creation and execution.- Ads strategy and execution.- Coordination of workshops, info sessions and other events for existing and new clients.- Responsible for maintaining the good relationship with existing partners and create new opportunities of… Show more - Development of digital marketing strategies to increase sales and rise brand awareness.- Coordination and creation of content and promotions on the website and Social Media.- SEO optimization.- Email marketing strategy creation and execution.- Ads strategy and execution.- Coordination of workshops, info sessions and other events for existing and new clients.- Responsible for maintaining the good relationship with existing partners and create new opportunities of partnership with colleges, ESL and universities in Canada.- Social Media responder assisting hundreds of clients of 22 different countries regarding education in private and public colleges, English Schools (ESL), homestay and visa process (study permit, work permit, visitor) to come or remain in Canada. Show less

Cubatão, São Paulo, Brazil

Mining company with operations in all 5 continents.- Coordination and execution of internal communications and branding projects in all 13 plants (9k employees) of the fertilizer business in Brazil and interface with Peru team, including:- Engagement online and offline campaigns for HR, Health and Safety, Sustentabillity, IT, Infrastructure and Supply Chain;- Leadership communications tools (talking-points, e-books, presentations, speeches, webcasts, videos, guides and others)… Show more Mining company with operations in all 5 continents.- Coordination and execution of internal communications and branding projects in all 13 plants (9k employees) of the fertilizer business in Brazil and interface with Peru team, including:- Engagement online and offline campaigns for HR, Health and Safety, Sustentabillity, IT, Infrastructure and Supply Chain;- Leadership communications tools (talking-points, e-books, presentations, speeches, webcasts, videos, guides and others) - Organizational management changes dealing with critical issues;- Content management in several channels and formats (weekly journal, e-mail newsletter, Intranet, Social media) and interactive platforms such as games;- Communications committees coordination;- Measurement and surveys, including an internal online ombudsman system;- Agency and suppliers coordination;- Events organization;- Focus point of the business for all the branding process leading trainings to suppliers and as an internal consultant.Participated in communities relationship programs and social dialogs, helping to create a method to analyze the impact of the operations in the local communities Show less

Brazil

Marketing & advertising agency.Project managed communications and marketing services including strategic plans, artwork creations, online and offline contents and materials, ads, press releases, events organization and texts and arts revisions dealing with internal agency professionals and external suppliers.

Diploma, Natural Nutrition

Master Of Business Administration (Mba), Business Management And Marketing

Corporate Affairs

Bachelor'S Degree, Social Communications - Public Relations