• Work close with all business units in achieving International objectives and targets• Drive mobile activities together with International teams• Design and implementing local campaigns • Coordinate and analyse international CRM activities• Research audit of market potential, key barriers to entry, consumer insights, competitive reporting and other key marketing requirements• Create and maintain relationships with key partners such as media, affiliates etc.• KA management • Analysing marketing effectiveness and performance to optimize ROI• Coordinate all activities, policies and procedures with other parts of the organization including legal, technology, creative, affiliate, PR and retention teams• Responsible for Social Media strategy on the Danish market• Work close together with central team to analyze and improve acquisition through digital channels

• Ensure all Betfair’s Danish marketing activities across business units comply with Danish marketing law• Optimise the Danish customer journey on the back of Danish specific legal requirements such as Nem-ID and mobile registration across business units• Produce and manage on-site content placements and market links according to sports schedules and revenue opportunities within all Betfair business units• Meet commercial and content targets related to customer conversion and increased activity within all business units• Work closely with stakeholders across business units to ensure the site is topical, dynamic, fresh and targeted at all times• Create and manage content schedules• QA the key site components regularly so as to optimise market lists and manage faults• Identify opportunities to improve the content proposition, operational efficiencies and ways to better engage with our customer base on site• Sound knowledge of acquisition/retention numbers, consumer insights and customer reporting• Liaise with central teams in all business units on market readiness, product development, payment methods options• Localize central campaigns and content, including translation of central promotional material across business units• Work with functional leads (product, marketing account mgmt. pricing, customer service) to determine requirements across levers to achieve these outcomes• Responsible for local SEO on the Danish market