• Responsible for the overall management of three Field Sales Managers and their respective teams consisting of 15 Sales Reps• Increased Area Revenue by over $1 million in 2023 since assuming the current leadership role of San Francisco and North Bay• Hiring, developing and coaching Sales Reps to ensure understanding of On Premise and Portfolio• Manage local implementation of On Premise National Account programs • Analyze monthly KPI performance to identify opportunities by Region and Sales Rep• Develop and maintain relationships with key accounts• Manage T&E and tactical budgets on an annual basis• Led organizational change management initiatives, driving successful adoption of new processes and technologies through strategic planning, stakeholder engagement and effective communication

• Responsible for the overall management of four Field Sales Managers and their respective teams consisting of 25 Sales Reps• Collaborating with Suppliers to develop and implement a monthly category training for overall Area• Hiring, developing and coaching Sales Reps to ensure understanding of on premise and Portfolio• Developing programming with key accounts that align with supplier initiatives• Partnering with Suppliers to develop turnkey occasion based programs to deliver on monthly goals• Assisting in organizing, developing and leading content for General Sales Meetings• Analyze monthly KPI performance to identify opportunities by Region and Sales Rep

• Received a promotion, moving into a higher profile market, managing multiple agencies, and partners• Managed National Account compliance and worked with distributor to develop proposals for additional opportunities outside of mandates• Developed programs for distributors, including managing budgets and onboarding new agencies• Effectively built and communicated the market strategy/budget limits across the local market teams• Developed and coached a team of 12 On Premise Specialists, one Ketel One-Market Manager, and one Dickel Apprentice• Achieved KPIs, growing volume faster than ROM, and obtaining +25% menu share in key accounts• Turned insights into action, leading shopper-focused marketing strategy that is executable and mutually beneficial• Ensured teams are on top of trends, rapidly changing consumer dynamics, and business implications of COVID-19• Focused on increasing visibility, while ensuring brands are conveying the right message, authentic to the times• Worked across functions to tent pole activate around brand sponsored events in the non-premise with focus brands• Aligned with a Division of 12 Managers and 6 Regional Directors to develop additional programs, while taking client calls• Kicked off brand programs and assisting accounts directly with highlighting their drinks to-go programs

• Managed a new third party agency, including hiring, coaching, and developing a strong team of five Sales Specialists• Ensured superior On Premise execution and drove the team to surpass their KPIs, attaining market-level channel plan• Effectively owned key influential customer accounts and must-win relationships, while working with the distributor• Led the launch of two new sales and marketing programs, increasing depletions by 25% in 1st year across 200 accounts• Successfully managed marketing initiatives across region, growing menu share to achieve DEO gold standard• Strategically nurtured distributor relationship with the On-Premise team, developing new tools and ways of working• Worked cross-functionally to support the local allocation of resources, such as A&P, and incremental spending• Effectively developed and maintained relationships with USBG members and key account customers in Washington• Acted as the overall in-market field expert to the central On-Premise team and ensured understanding of programming

• Strategically started-up a new market for MKTG, managing all on/off premise activations for Diageo in WA• Recruited, hired, and trained top promotional talent for consumer facing event execution and trade-focused initiatives• Consistently met and exceeded assigned KPIs for client, as well as provided detailed reporting on a quarterly basis• Motivated and mentored the full- and part-time teams, while ensuring execution excellence through quality control• Aligned with distributor Sales team to sell during events, ensuring proper account selection and program objectives• Managed and coordinated POS inventory for all local event activity and oversaw budgets for all State programs• Successfully advised clients/distributors, providing insightful feedback based on deliverables and data capture• Ensured adherence to State liquor laws and regulations, as well as company and client policies and responsibility code• Effectively managed payroll processes and expenses of event staff, while managing account spends and reconciliation

• Successfully sold and gained distribution for the portfolio of Moet-Hennessy and Diageo products On Premise• Strategically managed territory and built a pipeline of selling opportunities to drive incremental sales above base• Diligently maintained current account list, with call frequency, sales driver goals, and distribution lists• Developed and leveraged innovative sales techniques to exceed assigned monthly quotas and business objectives• Successfully supported the company and its clients in the transition of spirits from State-controlled to privatized• Drove maximum value to customers, supplier partners, and the SGWS organization by building trusting relationships• Consistently expanded existing portfolio and new business by discovering customers' business growth needs• Proactively adapted the selling approached based on customer buying styles and data insights, while increasing sales• Visited accounts regularly and built plans, considering previous outcomes, and in turn improving retention

National Field Marketing Specialist (Contract) – Spherion; Microsoft, Bellevue, WA – 2011Marketing & Events Director – pnk Restaurant & Ultra Lounge, Seattle, WA – 2010 to 2011Field Marketing Coordinator – Anheuser-Busch Companies, Inc., Chicago, IL – 2008 to 2010Assistant Account Executive, Kellogg's CSM-Walmart – Draftfcb, Chicago, IL – 2008Corporate Communications Coordinator – Draftfcb, Chicago, IL – 2007 to 2008Campaign Manager (Contract)– State Representative, Ross Hunter, Bellevue, WA – 2006