Enterprise Mobile Computing (EMC) – Responsible for the following:• Manage full Product Lifecycle (PLC) including the Initial Product Proposal (IPP) for New Product Introduction (NPI) for value tier and mid-tier product lines, executing tactical plans, overseeing custom requirements, and driving end-of-life strategies.• Author and present business cases to senior management and external audiences, supported by comprehensive research and slide creation, driving strategic decision-making. Delivering product training to internal and external stakeholders, ensuring a thorough understanding of value propositions.• Monitor and report key business metrics, recommending new metrics to optimize business performance. Set pricing strategies and influenced distribution strategies to maximize sales, profitability, and market reach.• Develop and maintain product and market documentation, fully accountable for integrated business plan inputs and aligning with market needs. Collaborate with Marketing to develop promotional strategies and execute successful product launches.• Oversee new product development, working closely with development teams to meet specifications, identify beta sites, and manage post-launch activities. Monitor financial performance and implemented cost reduction initiatives in collaboration with engineering, finance, and other teams.

• Developed and executed comprehensive marketing strategies that drove business growth and market penetration for clients across diverse industries, ensuring alignment with overarching business objectives.• Facilitated technical workshops and training sessions, equipping client teams with the knowledge and tools needed to successfully implement and manage new technologies.• Led the execution of complex projects, ensuring alignment with client objectives, timelines, and budgets, while maintaining the highest standards of quality and performance.

• Designed and drove (high level) end user programs to lift Market Share 6% within Large Enterprise, Government and Financial Services accounts for both Corporate Liable as well as Individual Liable (IL) (BYOD and EPP).• Managed VIP C-level seeding initiative and improved adoption over 100% (9 to 22 accounts).• Supported engagement programs around thought leadership (advisory boards), tradeshow's and technical advisory and ambassador programs in the Finance vertical through managing virtual online meetings.• Built key relationships with technical ambassadors for voice of customer feedback, which increased advisory board membership 35%.• Supported the Key Account Managers / own elements of the Strategic Account strategy on End User revenue and market share.• Managed cross functional team of Marketing, Carrier Management, Ops, Product Management to drive End User strategy to completion.• Supported the Key Account Managers / own elements of the Strategic Account strategy on End User revenue and market share.

• Developed integrated account-based marketing campaigns to gain consensus for cross-portfolio GTM plans and marketing plays in alignment with strategic product mandates and sales directives.• Collaborated with strategic partners, marketing, and sales regarding new and planned marketing activities including global, regional and local programs to optimize the impact of marketing activities.• Designed and executed 9 (1:1), and 3 (1: few) broad-based marketing initiatives to meet pipeline requirements of varied account segments.• Deployed ready-to-carry-out marketing tactics and provided sales enablement on an account and industry basis using various channels including digital, events, and social media.• Developed and maintained comprehensive account profiles and target personas. Oversaw a database of named contacts to align marketing and sales in defining the target audience required to achieve account goals.• Identified gaps in key personas with Key Account Managers to update contact information within strategic accounts to develop data and insight strategy within accounts.

• Planned, managed, executed, and reported on five multi-channel campaigns that increased brand awareness by 22M monthly impressions and 500k engagements.• Drove demand around specified Enterprise and Mid-market / SMB target accounts that delivered an average of $72M in sales pipeline contribution.• Developed 4 Integrated Marketing Campaigns and worked with internal stakeholders and teams to gain a combination of strategic markets and customer insights for new vertical opportunity.• Collaboratively worked with entire marketing team including, CRM, Social, Advertising, and PR to monitor and drive campaigns.• Measured marketing effectiveness, ROI, and performance and ensured tagging and tracking of campaigns across platforms.

• Developed a comprehensive marketing programs to target, message and drive sales for Samsung in the Healthcare Vertical that generated $23.2M in sales pipeline in it’s first year in this space.• Developed segment value prop and messaging guidelines, translating research and segment needs into business insights, with in-depth understanding of customers and competitors.• Provided strategic direction to creative development, partnered with marketing services to bring customer-facing programs to market.• Analyzed data to evaluate aggregate individual marketing programs such as ROI, sales lift, and adjust campaigns.

• Drove content creation of over 30 sales assets YoY for partners and resellers, created marketing portal and strategy expanding user base by +200.• Communicated and managed 3rd party vendors and internal departments to launch pages, resolve technical issues and innovate the web product and related infrastructure.• Published and distributed monthly internal / external newsletters such as Samsung Business Win (Big Wins), SB Social Digest (Blog content), Business Matters (Demand Gen content updates), and Product launch At-A-Glance (Weekly Product launch updates).• Provided production support for new B2B Website site launch, samsung.com / business by updating content through our Web CMS, with up-to-date information.