Chris Anderson Email & Phone Number

Columbus, Ohio, Us

Columbus, Ohio, Us

➤ Receiving the 2022 Leadership Excellence Award given by the CEO to the company's top 20 executives.➤ Leading all aspects of Enhanced Digital Suite from idea to scale in 18 months with over 1M new accounts opened.➤ Achieving over 1B in credit sales from new accounts and an 21% incremental lift in new accounts vs. prior best.➤ Attaining 33M daily unique ad impressions across 57 major retail brands and reducing integrations from 26 weeks to 6.➤ Developing and presenting an innovation strategy for new investments to the Board of Directors and implementing.➤ Leading first-to-market, single apply experience for credit cards, installment loans, and buy now pay later programs.➤ Creating a new consumer credit digital standard for all new accounts.➤ Serving as executive sponsor for universal authentication strategy to successfully migrate identity platform to OKTA.➤ Leading a cross-functional team of 16 with developers, designers, product team. and business development reps.➤ Driving team to ideate, build, and launch new products and capabilities to market and support full scale production.

Columbus, Ohio, Us

Director, Innovation and Commercialization – 10/2019 to 06/2021 Sr. Manager, Innovation/Acceleration – 08/2018 to 10/2019Sr. Manager, Products and Capabilities Marketing – 03/2015 to 08/2018➤ Managed full team after acquisition of fintech company Blispay to build emerging payments and future state projects.➤ Led digital acquisition and dynamic marketing messaging and created R&D team to evaluate new technologies.➤ Drove all aspects of go-to-market strategy for new products and capabilities including developing product roadmaps.➤ Oversaw business case, naming, branding, trademarks, patents, messaging, value proposition, and sales materials/selling.➤ Created and led innovation commercialization framework to source ideas from across the business and externally.➤ Completed 23 coded proofs of concepts in first year with company with 14 of these successfully launched to the market.➤ Established innovation advisory board with top retail brands to get early, honest validation before building prototypes.➤ Led a team of 6 in marketing and solution selling of products and capabilities to new business and 150+ existing clients.➤ Prospected over 40 new clients to assist sales team from prospect to close in meeting annual goal of $2B in new sales.➤ Led development of business case framework as part of creating the organization's product commercialization process.➤ Oversaw launching 3 new capabilities in market annually and executed all aspects of the go-to-market strategy.

➤ Launched digital media agency, gearDIGITAL, as a spin-out of New York based ad agency WilsonRMS.➤ Built team from 4 to15 people due to landing new business with Peloton, Nationwide Bank, and Kaiser Permanente.➤ Led product strategy to build in-house media attribution/reporting platform as well as all digital project management.➤ Assessed projects, made recommendations for approaches, and estimated costs for labor and any needed materials.➤ Oversaw human resource policies or procedures to meet state and federal regulations including wage reporting.➤ Created business and marketing plans to maximize revenue as well as developed sales forecasts and budgets.➤ Supported sales efforts through marketing, pursuing direct sales, networking, and developing key client relationships.➤ Oversaw and managed all accounting or required financial reporting duties including reviewing P&L statements.➤ Analyzed sales reports and adjusting sales activities or expenses to meet budgets and ensure profitability.

Columbus, Oh, Us

Vice President, Venture Acceleration – 07/2013 to 12/2013Director, Venture Acceleration – 04/2010 to 07/2013 Start-Up Specialist – 08/2007 to 04/2010➤ Served as primary investment advisor for 30 companies to help raise a total of $47M in private equity over 5 years.➤ Directed all aspects of a 62K sq. ft. Incubator and Accelerator with 32 tenants and expanded to build 4 new suites.➤ Managed $2M annual operating budget and oversaw leases and improvements as well as developed client relationships.➤ Oversaw performance metrics and served as Lead Organizer and funds manager for The Ohio State Accelerator, 10X.➤ Managed NE Columbus region and New Albany satellite office and increased deal flow to fill all tenant spaces.➤ Co-managed pre-seeded investment fund as well as led due diligence on 7 seed or Ohio TechAngel fund investments.➤ Created, branded, and executed co-working space BETABox for 12 tenants and achieved profitability within 6 months.

Greenwich, Ct, Us

➤ BrandThunder Director, Corporate Development (Rev1 Portfolio) – 02/2011 to 11/2011➤ Program Administrator – Ohio Department of Development – 03/2004 to 08/2008