As part of the Brand Activation & Growth team, I have a focus on C-Level engagement and the activation of high potential brands, creating bespoke strategies and insights to scale growth with Google's world-class range of marketing products (YouTube, AdWords and the Google Display Network). The team is the global engine behind Google’s continued growth.- Part of this role includes conducting market research and analysis, to develop strategies which capitalise on market potential and opportunities.- Provide excellent client service and partnership to customers and partners, identifying process and product improvements on an ongoing basis.- Partner closely with various teams and drive cross functional partnerships to deliver on strategic priorities on a quarterly and annual basis.

Managed a high performing sales team across major agency groups, as well as direct relationships with brand owners.

Key focus on driving new and existing business growth across Yahoo platforms and exchanges. Consultative approach to selling, with solutions at the forefront of each and every client strategy. Identified from within the suite of programmatic platforms and exchanges, how we could best deliver on client objectives. As part of this role, I had comprehensive experience working with major and independent agencies, direct clients and platforms teams, across an extensive range of brands. I also mentored and facilitated several cross functional groups and programs, to enhance the skills of the national sales teams across biddable media, the programmatic landscape and identifying market opportunities.

Develop and expand agency partnerships on a national level across all levels. Drive consistent growth and achievement of targets through deal negotiations and comprehensive solutions led strategies for clients.

Core focus on Behavioural Audience Management and Hyper Local Geo-Targeted campaigns in the Performance/DR space. Multiple client sectors, including Finance, Retail, Travel and Education.Responsibilities included activity planning and development of client solutions in line with their digital strategy and KPIs. Training and development of team members in key functions to assist in the sales and account management process.

Part of the specialist performance team within PHD, which serviced global and local brands with market leading, innovative performance solutions. Delivered on reporting, rate negotiations and presentation of strategies and campaign outcomes.