A leading SaaS provider of cloud-based software solutions and data interoperability empowering all elements of the healthcare ecosystem.➤ Developed, implemented and managed lead-gen campaigns for the Post-Acute and Clinical business units➤ Nominated for company Circle of Excellence for problem-solving and collaboration - November 2022➤ Collaborated with Sales team on product marketing tools, competitive insights, and awareness efforts ➤ Conceptualized and launched monthly thought-leadership campaigns to drive 128% of annual MQL goals➤ Nurtured Leads to improve MQL to opportunity conversion rate by 5% for a total of 47% in 2022➤ Managed all third-party advertising channels to boost brand awareness, support lead-gen efforts, and reduced media spend by 10% while increasing the reach and frequency➤ Developed and managed department budget, tier 1 event strategy, and all key product campaigns➤ Drove cross-functional development of multi-channel marketing assets for digital campaigns and corporate events

An automotive digital marketing agency, with a unique blend of proprietary tools, technical prowess, and industry experience.➤ Led a team of 6, responsible for SEM, social media, and Reputation Management campaigns➤ Conceptualized and launched operational best practice guidelines for digital campaigns➤ Presented monthly account reviews to all digital marketing clients➤ Developed client ads for use on diverse social media platforms, improving sales leads by 24% ➤ Collaborated with digital team to improve PPC conversion rates from 3.03% to an average of 8.36%. The industry average is 6.03%➤ Identified and resolved internal process issues to encourage smoother procedures, more efficient workflows, and growth

A pioneer and innovative leader in high-quality LED landscape lighting industry.➤ Defined, developed, and optimized campaign strategies, and tactics to drive customer acquisition➤ Managed product marketing, e-commerce, and all digital strategies and tactical execution➤ Problem solved an SEO downturn during Q4 2018, which resulted in a 62% turnaround in web traffic➤ Conceptualized new PPC campaigns improving conversion rate by 3.1% increasing revenue by $1.8 million ➤ Implemented project management tools and processes to optimize communications and productivity➤ Developed, implemented new tools and processes to improve department efficacies ➤ Collaborated with Product Development to drive innovation via customer feedback

A leading SaaS provider of fundraising software solutions for the nonprofit industry.➤ Implemented lead and demand generation strategies to meet revenue targets for business services ➤ Led QGIV to a 302% increase in lead generation (2016 – 17), resulting in a $6.2 million increase in revenue➤ Coordinated with a 6-member marketing team and set priorities and performance goals➤ Conceptualized and launched rapid growth strategies that grew monthly blog visits from 500 to over 52K➤ Responsible for Salesforce, Marketing Cloud, and Pardot implementation, training, and reporting➤ Conducted training and change management processes to improve sales and marketing operations

A life science leader in scientific research instruments serving the academia and pharmaceutical markets.➤ Conceptualized and launched global marketing strategies, which provided $38M+ in pipeline opportunities➤ Successfully boosted lead-generation by 48% in the Americas, Asia Pacific, Japan, and EMEAI markets➤ Developed and grew the global SEM program, using SEO and PPC as the primary tactics➤ Directed end-to-end integration of Salesforce and Pardot marketing automation for the organization➤ Evaluate digital marketing strategies to identify best practices and ROI / ROAS➤ Cross-functional team collaboration to execute on field feedback and create sales enablement tools