Matthew Johnson Email & Phone Number

New York, Ny, Us

-Lead the Organization Data Roadmap with a product-centric approach, tailoring the Data Lake to the use cases of business stakeholders.-Delivered Data Use Cases valued over $25M-Lead the transformation of key funnel metric reporting, eliminating legacy data asset dependency as well as lead an attribution API initiative that enables countless transformative business use cases.-Lead Customer Data Platform (CDP) Management to devise customer-centric strategy-Cross-domain data expertise & stakeholder support-Digitalization strategy-Change management: New data source adoption, new measurement frameworks, and analytics mentorship

New York, Ny, Us

Toronto, On, Ca

Toronto, On, Ca

Manage Data Science and BI Strategy for Thomson Reuters Digital Marketing & Product InsightsAreas of Focus:-Machine Learning-Deep Learning-Lead Propensity Modeling-Customer Segmentation and Cohort Analysis-Robotic Process Automation (RPA)-Business IntelligenceTeam Wins:-Developed Automated Predictive Models for Forecasting Future Online Leads (Form Submits), Leveraging Adobe Data within ML and Deep Learning Python Packages in AWS SageMaker and AWS Lambda-Automated Paid Search Reporting, SEM Data Centralization and Aggregation via RPA, leveraging UiPath-Centralized marketing OKR metric reporting in Tableau for all of TR, including core segments and regions (e.g. Legal, Corporate, Tax, Europe, Latam, AEM)-Integrated Adobe Analytics with Salesforce, leveraging offline sales funnel information to enhance digital marketing strategiesRecognition:Recipient of 2021 One Marketing Award

Toronto, On, Ca

Edina, Minnesota, Us

Independent Contractor - Worked on various short-term projects for Park Dental, Target Corporation and Thomson Reuters-Developed perishable product assortment scoring model for Target Corporation to forecast food waste and to optimize product selection to maximize profitability and to reduce waste

Menlo Park, Ca, Us

Assignment with $1.9 Billion Restaurant in Fast Casual Dining:•Managed Power BI development project concerning Loyalty Program data insights•Managed Power BI development for the Beverage and Beer Strategy Project - Optimizing Beer Tap Assortment and Related Promotions•Consulted on Loyalty database architecture and audited quality of existing databases related to the loyalty program•Mentored analysts on SQL programming and other analytics tools•Advised on advanced data blending techniques as well as predictive/presciptive modeling•Advised on promotions and bundle pricing based on COGS %, profitability, and overall item demand•Measured impact of promotions •Automated KPI reporting•Identified program fraud in outliers and developed reporting and analysis framework for identifying future fraud•Analyzed trends among different customer segments and identified business opportunities---Assignment with $2.5 Billion Window Manufacturer:•Advised on merging acquired company employees into a unified compensation structure, while accommodating geographical cost of labor differences•Built financial models for costing analysis concerning restructuring compensation structures for a company with over 11,000 employees•Audited PeopleSoft data to ensure proper implementation of new compensation structures•Assisted with Annual Merit Budget Process•Formulated statements for Management Stock Offering, Annual Incentive Plans, Merit Increases, etc•Formulated reports concerning under min employees, over max employees, AIP eligibility, comp-ratio analysis and more

Eau Claire, Wisconsin, Us

•Key stakeholder in Digital Marketing Strategy•Managed ~ $800K annual ad spend budget (e.g. AdWords, Bing Ads, and Social Media)•Advised on pricing strategy - Scraped competitor website prices for competitive intelligence (Python Beautiful Soup) - Identified low conversion rate product pages•Managed KPI reporting for executive leadership, leveraging data from Google Analytics• Performed A/B testing•Managed Google Analytics and cookie tagging strategies•Advised on Pay-Per-Click (PPC) landing page content to increase website conversion rate•Designed custom AdWords reports via Javascript•Managed Search Engine Optimization (SEO) reporting for analyzing deficiencies in website content and structure to improve search engine ranking on key search terms•Customer Segmentation and Cohort Analysis•Designed line-item financial reports that incorporated paid traffic for ad spend efficiency analysis

Saint Paul, Minnesota, Us

Contract at Taymark:•Assisted the Director of Finance with preparing budget-to-actual financial reports, concerning payroll for 31 different departments/sub-departments•Assisted the Director of Finance with analyzing freight and duty costs as a % of material costs shipped by supplier to identify higher cost suppliers and helped forecast future shipping costs•Developed a report for the Strategic Sourcing and Purchasing Manager that compared changes in last purchasing price, at the beginning-of-month and end-of-month, for each warehouse item (sku) to identify major disparities•Formulated various ROI reports concerning several CAPEX projects•Assisted the marketing department with paid search research concerning keywords for PPC SEM. •SEO audited microsites-- crawled websites via Screaming Frog and identified areas that needed optimizationContract at Nina Hale:•Digital media reporting, including paid search, e-commerce, and search engine optimization performance•Elucidated patterns from data to provide key business insights•Experienced in data tag management and tracking programs, like Google Analytics, Google Adwords, Google Tag Manager, SearchForce, Quantcast, and Tealium

Doha, Qa

Montreal, Quebec, Ca

Montreal, Quebec, Ca

•Set-up and managed international distribution channels for various tech companies (e.g. Code42 Software Inc., Dell-Compellent, Medspira), including manufacturers of data storage, backup software, and medical devices designed for interventional radiologists•Represented solutions at international trade-shows (e.g. European Congress of Radiology, etc.)•Team Leader for Medspira International

Post Graduate Program, Artificial Intelligence For Leaders

B.A., Economics, Spanish

Actuary Science