Regina Lee

Regina Lee Email and Phone Number

Senior Analyst/Project Manager | Specializing in Adobe Analytics, Customer Journey Analytics, Adobe Target, Tableau, Marketing Analysis, Qualtrics, SQL, Excel @ Truist
Regina Lee's Location
Duluth, Georgia, United States, United States
About Regina Lee

With over 16 years of experience in IT project management and business analysis, I am a passionate, data-driven leader who leverages technology and agile methodologies to deliver impactful solutions that enhance customer experiences and drive revenue growth. As a Senior IT Project Manager/Marketing Analyst at UPS, I assessed customer journeys on ups.com and made optimization recommendations via content changes, SEO, application updates, site navigation redesign, audience targeting, and general barrier removal. I have successfully increased a UPS SMB-centric program revenue by 87% ($1.2B) and participating SMB's revenue growth by 36% ($142M) utilizing process-redesign and application backlog reprioritization. I have also grown my teammates' understanding of the program and applications, resulting in a 13% ($1.6M) increase in sales. Proficient in Adobe Analytics, Adobe Target (A/B testing), Qualtrics, advanced Excel, program/project management, Tableau, and SQL.

Regina Lee's Current Company Details
Truist

Truist

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Senior Analyst/Project Manager | Specializing in Adobe Analytics, Customer Journey Analytics, Adobe Target, Tableau, Marketing Analysis, Qualtrics, SQL, Excel
Regina Lee Work Experience Details
  • Truist
    Decision Scientist Ii
    Truist Sep 2024 - Present
    Charlotte, North Carolina, Us
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  • Ups
    Senior It Project Manager/Marketing Analyst
    Ups May 2019 - Mar 2024
    Atlanta, Ga, Us
    - Standardized Adobe Analytics reporting, benchmarking, dashboard creation/auditing, debugging, and tagging.- Performed Customer Journey Analytics and targeted AI audience analysis to improve onsite navigation by 52%.- Increased SMB-centric program revenue by 87% ($1.2B) and SMB's revenue growth by 36% ($142M) year-over-year.- Managed marketing A/B tests to determine scope, timelines, impacted teams, development needs, audiences, and UAT plan.- Utilized process redesign, backlog management, and training techniques to yield a 13% ($1.6M) increase in Sales.- Collaborated cross-functionally with teams (Brand, IT, Legal, app owners, regional stakeholders, etc) to drive data storytelling.
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  • Ups
    Senior It User Specialist
    Ups Apr 2018 - May 2019
    Atlanta, Ga, Us
    - Evaluated 2K+ stakeholder requests, completed changes via CMS, and QA/UAT newly deployed content.- Mitigated risks tied to business cases, application releases, contingencies, and production activities via project tracking.- Managed project scope, requirements, and deliverables cross-functionally while achieving planned deadlines.- Composed and deployed compelling website/SEO content which achieved an 82% increase in site traffic.- Owned ups.com Search, created an Adobe Analytics dashboard for SEO evaluation/summary, and tracked top terms.- Provided support for end-users in coordinating global AEP/CMS (OpenText) requests impacting content/application teams.
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  • Ups
    Industrial Engineering Hub Planner
    Ups Feb 2014 - Apr 2018
    Atlanta, Ga, Us
    - Generated and automated 20 extensive SQL/data warehouse service reports for the district- Appraised operational capacity concerns and analyzed/implemented alternative solutions- Developed and updated the Master Standard Data, or work measurement, for the operation- Analyzed and provided instruction on improving efficiency via staffing and volume management
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  • Ups
    Employee Relations/Cornerstone Facilitator
    Ups Jul 2007 - Feb 2014
    Atlanta, Ga, Us
    - Trained and advocated approved methods as well as strengthened new employee performance- Mediated and resolved tense situations between union/non-union employees and management- Compiled and stored confidential corporate records ensuring adherence to compliance standards
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  • Chico'S Fas, Inc.
    Quality Assurance Inspector
    Chico'S Fas, Inc. Jan 2004 - Jan 2007
    Fort Myers, Fl, Us
    - Performed evaluations of international shipments to ensure error reduction and compliance.- Conducted quarterly inventories in a warehouse environment supporting over 1,500 locations.- Monitored picking lines for capacity/optimization and communicated recommendations.
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Regina Lee Education Details

  • Georgia State University - J. Mack Robinson College Of Business
    Georgia State University - J. Mack Robinson College Of Business
    Managerial Sciences
  • Georgia State University Perimeter College
    Georgia State University Perimeter College
    Business Administration

Frequently Asked Questions about Regina Lee

What company does Regina Lee work for?

Regina Lee works for Truist

What is Regina Lee's role at the current company?

Regina Lee's current role is Senior Analyst/Project Manager | Specializing in Adobe Analytics, Customer Journey Analytics, Adobe Target, Tableau, Marketing Analysis, Qualtrics, SQL, Excel.

What schools did Regina Lee attend?

Regina Lee attended Georgia State University - J. Mack Robinson College Of Business, Georgia State University Perimeter College.

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