• Managed budget for social media posts and digital advertising• Built Facebook conversion campaigns, traffic campaigns, and video view campaigns using Facebook Ads Manager• Utilized aggregated Facebook data to generate relevant lookalike audiences • Optimized campaigns for specific KPI’s through A/B testing• Generated over 250,000 video views through audience targeting

• Oversaw an advertising budget of $1 Million resulting in an engagement rate over 8%• Directed influencer campaigns generating over $250k in revenue • Initiated B2B collaborations and promotional campaigns resulting in over 15K generated sales leads

• Developed and delivered strategic plans, goals, and vision to grow listener ratings as well as digital footprint• Directed content, wrote scripts, organized and set the show schedule, and directed on-air talent in conjunction with the show outline/time-line• Reached over 442,000 unique social media users with original content• Utilized the content management system to generate 160,304 page views and 119,274 visitors

• Optimize the terrestrial and digital reach of the station • Ensure logged commercials, promotions and any other programming essential to the stations operation are aired • Works an approved and previously agreed upon air shift• Maintains a personality page on station website• Coordinated with Programming and Sales departments to plan and execute marketing, promotions, events, and image campaigns• Oversaw a 38% increase in listener-ship among target demographic• Shared relevant content through content management systems (CMS)

• Manages the social media accounts for ten separate radio stations in two clusters • Posts content promoting respective stations, their programming, and iHeartMedia corporate promotions • Regularly produces two talk-shows for terrestrial and digital streaming• Schedules and book guests • Researches topics for show hosts• Edits, mixes, and treats show audio in post-production• Performs news, talk, music, comedic or other format shows or program for broadcast entertainment • Establishes relationship with listeners by providing entertainment and/or information of interest consistent with format, genre, and targeted demographic audience • Interviews guests, moderates debates, converses with callers, and hosts live events • Prepares for air shift using creativity, imagination and exercise of independent professional judgment in writing, producing, interviewing, taping and broadcasting on-air material• Maintains a website personality page.

• Operates control board for studios and remote programming• Assists morning show hosts by posting articles to station website, posting to social media platforms and screening phone calls• Regulates program timing and play commercials• Monitors the technical quality and accuracy of incoming and outgoing on-air programming from master control room• Protects station’s license by censoring live programs and deleting words/phrases not permitted on air• Monitors and updates weather, traffic and news reports into automation equipment. • Checks studio equipment for proper functioning

• Manages all student instructors and coordinates their class times• Acts as the first point of contact for resolving all student-related issues• Teaches undergraduates effective methods for delivering informative and persuasive speeches

• Imparts a diverse set of skills upon students rendering them capable of delivering a thorough and well thought out speech.• Facilitates discussion of material introduced during lecture• Introduces student to audience analysis • Stimulates student thought and action toward choosing timely and timeless speech topics for informative and persuasive presentations.• Provides substantive student feedback on speech outlines and presentations so that marked improvement is realized