Developing and executing communication strategies and campaigns to drive donor and partnerengagement and facilitate revenue generation.

As the Content Marketer at Paystack, I developed and implemented successful content strategies that drove brand engagement, supported product launches, and boosted partnerships with startups, SMEs, and creators. Here are some of my contributions and achievements:- Led a communications campaign that resulted in a 243% increase in the adoption of the service partner program. - Published a monthly roundup newsletter read by leading startups, business owners, and software developers with over 590,000 subscribers (a 4-year increase from 160,000), and an average open rate of 17.2%. - Executed successful communication initiatives for several product launches, updates, new integrations, and company announcements working closely with the product management, design, engineering, startup, strategic partnerships, and legal teams. - Generated interest and engagement through a multi-channel marketing strategy for Artwork — a video series that delved into the business of growing a creative career.- Established an internal communication system that improved collaboration with the marketing (editorial) team across different functions in the company resulting in an 85% task completion rate- Spearheaded content creation for an upcoming report on the growth of e-commerce in Africa, conducting research and interviews with 20+ business leaders, tech founders, and software developers in seven countries.

In my six-year tenure at Jumia — a leading e-commerce group listed on the NYSE — I leveraged my content strategy, digital marketing, and cross-functional collaboration skills to drive organic search traffic and sales, improve vendor performance, and support key brand partnerships.- Coordinated the content strategy for two major sales campaigns, driving conversions and sales.- Published monthly newsletters to enhance product page content strategy for 30k+ business owners.- Analyzed product reviews and feedback with the NPS team tasked with implementing strategic changes that improved vendor performance and boosted overall customer success metrics.

- Developed standardized content creation guidelines, supporting the success of brand partnerships and commercial campaigns.- Aligned product and category pages with search engine optimization best practices and marketing plans to increase search ranking, organic traffic, and sales.

- Created and edited product descriptions across 15+ categories driving faster conversions and sales.- Worked with the web production teams to ensure consistent product and brand messaging on the website.

Directed the successful registration of the charity and collaborated with a graphic and web design team to craft their message, and brand identity, and create a visually compelling website that announced their launch.

- Executed the TV and radio media buying contracts for the 10th-anniversary campaign of MTN in Nigeria.

I generated daily sales reports, coordinated in-person market research to monitor growth, and supported a successful Christmas sales activation that improved brand recognition.