The Filipino Society of Composers, Authors, and Publishers is a collective management organization, mandated by the government, that secures and distributes performance royalties for musical works played or performed locally and overseas. Our society has been serving the local music industry for over 54 years.Company URL: www.filscap.com.ph1. Manages and conceptualizes for the overall marketing presence, branding, creative direction, and communication strategy of the society- Digital Marketing Management (social media accounts, website, and performance reports)- Traditional Marketing Management (cinema and radio)- Events Branding, Promotion, and Implementation (17 events per year with 100 to 500 attendees)2. Handles the Events branch, Creatives branch, and Marketing branch of the company3. Directly reports to the FILSCAP President and Head of Marketing, Rico Blanco, and presents to the Board of Trustees4. Handles the departmental budget and socio-cultural events budget 5. Works with the top Filipino composers for socio-cultural events that inspire and cultivate the songwriting community of our country

Works closely with a team of SVEN leaders to construct, develop, and implement programs to uplift employee morale, increase happiness meter, strengthen company love, and increase employee retention• One of the four company pillars of SVEN

Supervisory Role• Researches on digital trends and other innovative ways to advertise on digital• Identifies and gathers key insights to shape pitch direction• Identifies direction for visual treatment, communication, creative strategy, and executions (works closely with the Creative Director) • Spearheads the team to create innovative and creative strategies/executions for Integrated Digital Campaigns to win new clients• Leads the team to complete artworks (works closely with the Pitch Art Director and CD) and deliverables on time for the presentation date• Completes and designs pitch presentations based on brand look• Presents to a wide range of clients - from managers to top management• Involved in the first few months of project implementation and other project-based requirements for new clientsPitches won with SVEN 2019• World Balance Digital Campaign• Suy Sing Social Media Campaign• Panasonic Digital Campaign• FindWork Digital Campaign2018• Unilever Vo5 PH Digital Launch • Teleperformance Chat Bot• SM Cinemas Social Media• SM Snacktime Social Media• Aboitizland - Ajoya Facebook• Titus - Barkada Date with Liza2017• Philippine Airlines Social Media• Hunt's Social Media• Grab Misiskolar • Unilever St. Ives Social Media• Abbott - Similac Digital Ads• Ginga Green Tea Packaging2016• OLX Facebook • Schick Smooth Mooves - Digital and Onground Campaign- competed with other agencies from Singapore and Malaysia• Hershey's Christmas Packaging

Under SVEN Jumpstart, the ditribution arm of SVEN IngenuityLILLEbaby PhilippinesDigital Marketing Officer (Lead)• Works closely with the brand distributor heads to build the market in the country• Conceptualizes communication, campaigns, and promos to broaden target audience on digital and increase sales

Implements copywriting and visual requirements; Executes content management requirements for both online and offline content; Generating and maintaining the brand’s presence on different social media sites; Assists in the development of marketing and creative strategies for campaigns and pitches; Assists in the implementation of projects across platforms; Directly coordinates with partners, sponsors and suppliers Clients handled:POEA,Cetaphil,Burlington Philippines (Burlington, Biofresh, Puma, Knit), Lillebaby, CookUp

Implements copywriting and visual requirements; Executes content management requirements for both online and offline content; Generating and maintaining the brand’s presence on different social media sites; Assists in the development of marketing and creative strategies for campaigns and pitches; Assists in the implementation of projects across platforms; Directly coordinates with partners, sponsors and suppliers Clients handled:NIVEA Baby, Galderma's Locycare,Cetaphil,POEA, Altec Lansing

Ensure a consistent and effective brand message; Develop strategic positioning recommendations, guide market research analysis and define brand elements and tone; Develop a marketing plan through analysis of current market data and trends; Maintaining client relationship and interfacing them on strategic decision matters; Collaborate with the artists to provide artworks on timeClients handled:NIVEA Lip Care, NIVEA Baby, GSM Blue, Ginebra San Miguel, Globe MyBusiness, L’Oreal Professionnel Majirel, L’Oreal Professionnel Serioxyl Amnexil, L’Oreal Paris Casting Crème Gloss

Ensures that client’s requirement are met; Projects should be completed on time and within the given budget; Makes sure that the staff are doing their jobs properly; In-charge of proposal and contract writing; Develop company strategies with the management teamClients handled: RTL CBS Entertainment Asia, US Immigration Connect, Manila North Tollways Corporation (MNTC), Dutche Chocolate, Numa, TCMM Shutters Group, Avior Marine, Medical City, Showcase Models, Klinserv, Diamond Hilands, Elysys, Sybilics, Globe Marine Agency, Starfish, Lucerne, Glass Solutions by Jaro, Cream Organic Earth, Ignite the Innovation, Pranic Healing, Str8fly, Redis Group

A requirement in the Advertising Management program of De La Salle University. Contributed to the outputs for the following clients: Go Nuts Donuts, Fita, Carefree