Thea Robinson

Thea Robinson Email and Phone Number

Freelance Marketing Manager @ United States
United States
Thea Robinson's Location
Arlington, Virginia, United States, United States
Thea Robinson's Contact Details

Thea Robinson work email

Thea Robinson personal email

n/a
About Thea Robinson

I'm a marketing strategist with a passion for CRM, brand management, and multi-channel marketing. At Bounteous, I've boosted customer retention by 25% and lifetime value by 30% through smart, personalized campaigns.In my previous roles at Alarm.com and Fishbowl Marketing, I worked with diverse teams to launch impactful campaigns, increasing sales revenue by 20% and growing brand awareness. My expertise spans email marketing, loyalty programs, and using data to drive engagement.I excel at creating compelling content, managing high-visibility campaigns, and ensuring everything aligns with brand standards. With a Bachelor’s in Media Studies Advertising and an ongoing MBA in Marketing, I'm organized, detail-oriented, and thrive in fast-paced environments.Key Skills:CRM StrategyMulti-Channel MarketingBrand ManagementData-Driven MarketingCampaign ManagementCustomer SegmentationProject ManagementCross-Functional CollaborationCreative BriefingMarket AnalysisI’m always excited to connect and explore new opportunities to drive marketing success and brand growth. Let's connect!

Thea Robinson's Current Company Details
YTI Yonkers

Yti Yonkers

Freelance Marketing Manager
United States
Thea Robinson Work Experience Details
  • Yti Yonkers
    Freelance Marketing Manager
    Yti Yonkers
    United States
  • Bounteous
    Strategist, Marketing & Crm Customer Marketing
    Bounteous Nov 2023 - Aug 2024
    In my time in this position, I worked on CRM email and push marketing strategy, overseeing the planning and execution of campaigns for clients in collaboration with a cross-functional team. This includes creating marketing automation and CRM nurture campaigns aimed at engaging and retaining customers. Regular testing is conducted to enhance campaign performance continuously. Successful collaboration with marketing channel teams ensures the seamless deployment of omni-channel initiatives. Ongoing research is also conducted to evaluate the effectiveness of campaigns over time.
  • Alarm.Com
    Commerical Marketing Associate
    Alarm.Com Mar 2022 - Jun 2023
    Virginia, United States
    Developed and executed successful marketing campaigns that resulted in a 20% increase in sales revenue for the company. Conducted market research and analyzed data to identify new market opportunities, resulting in the launch of a new product line. Collaborated with cross-functional teams to create engaging marketing materials, including brochures, websites, sales enablement, and social media content. Partnered seamlessly with external teams to conceptualize and execute impactful media campaigns, resulting in significant brand awareness among target consumers. Leveraged strong communication and project management skills to drive cross-functional collaboration, ensuring the successful delivery of campaigns that resonated with the audience and propelled brand growth.
  • Personica
    Marketing Specialist, Enterprise
    Personica Dec 2020 - Mar 2022
    Alexandria, Virginia, United States
    Developed and executed successful social media campaigns that increased brand awareness and engagement by 25%. Conducted market research and analysis to identify new target audiences, resulting in a 15% increase in sales revenue. Collaborated with cross-functional teams to launch a new product line, resulting in a 30% increase in overall sales. Managed email marketing campaigns, increasing open rates by 20% and click-through-rates by 15%.
  • Fishbowl Inc.
    Account Manager
    Fishbowl Inc. Jul 2019 - Dec 2020
    Alexandria, Virginia
    Monitored return on investment of online and social media marketing efforts. Established and maintained relationships with over 50+ key stakeholders to deliver successful execution of marketing initiatives increasing business profits by an average of 85%. Managed social media accounts for 50+ clients, generating interest for existing and upcoming events or service releases, leading to an average engagement of 96%. Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations 98% of the time.
  • Asyncrob
    Social Media Manager
    Asyncrob Jun 2014 - Mar 2022
    Fairfax, Virginia
    Content manager of the AsyncRob Facebook page. Updated with products that are being sold and descriptions .
  • National Grocers Association
    Events And Education Coordinator
    National Grocers Association Aug 2018 - Jul 2019
    Arlington, Virginia
    Assisted in content development for events, drafting and distributing promotional materials. Contacted vendors, venue, and stakeholders. Managed administrative logistics of events planning, event booking, and event promotions. Established events including webinars with over an 85% average attendance to keep members engaged in programs and events happening.
  • Radford Athletics
    Marketing Intern
    Radford Athletics Jan 2018 - May 2018
    Radford, Virginia
    Increased student attendance by 30% for the basketball season. Managed and created baseball promotions and advertising for the current season raising university spirit by 20%.
  • Lidl Us
    Marketing Intern
    Lidl Us May 2017 - Aug 2017
    Arlington Virginia
    International grocery store launching in the United States worked in the Headquarters as a marketing intern. Created an internship-long project to compare competitors. Wrote copy for the website's weekly specials which created awareness by 20%.
  • Fairfax County Park Authority
    Summer Camp Counselor
    Fairfax County Park Authority Jun 2015 - Aug 2016
    Fairfax County Va

Thea Robinson Education Details

Frequently Asked Questions about Thea Robinson

What company does Thea Robinson work for?

Thea Robinson works for Yti Yonkers

What is Thea Robinson's role at the current company?

Thea Robinson's current role is Freelance Marketing Manager.

What is Thea Robinson's email address?

Thea Robinson's email address is tr****@****arm.com

What schools did Thea Robinson attend?

Thea Robinson attended Grand Canyon University, Radford University.

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