Abraham Alegria Email & Phone Number

Minneapolis, MN, US

Oakland, California, US

• Manage a $35M media portfolio and lead a team of 12 specialists in Media, SEM, Social, Programmatic, and Analytics.
• Won the 2022 Gold Effie for Media Innovation and the Webby People’s Voice Award for the CSAA 'Rickrolling' Rick Astley Campaign, resulting in a 30% increase in policy sales and a 50% surge in search activity.
• Revamped UC Berkeley Haas’s digital strategy, achieving a 20% increase in lead volume and a 45% reduction in investment KPIs.
• Surpassed USGA U.S. Open revenue goals by 8%, leading to expanded partnerships with four flagship tournaments and securing a multi-year agreement.
• Enhanced data usage with BMC Software using ABM (Demandbase), CRM (LiveRamp/TradeDesk), and Integrate/Eloqua platforms, achieving six consecutive quarters of exceeding revenue targets.
• Serve as the primary agency contact for client onboarding, relationship management, and ongoing collaboration with key clients and partner agencies.Client Experience - CSAA, Airtable, Bit.ly, BMC Software, Berkeley.

Oakland, California, US

• Oversaw a team of planning professionals across a diverse array of media & advertising channels, including traditional media (broadcast, OOH, Print,etc) and digital media (display, video, mobile, search, etc) as well.
• Client Experience - Lucille Packard Children's Hospital, Citrix, Globality, Pinger & Nokia Health

Austin, TX, US

• Evolved digital media practice to leverage classic media planning and integrate connections marketing practice to enable deeper brand to consumer engagement across multiple channels
• Extended company’s media capabilities by launching paid social practice via FB partnership and global planning capabilities into EMEA
• Communication fulcrum between strategy / account /analytics teams, translating client business goals into actionable marketing strategies

Los Angeles, US

• Served as the internal conduit between Sales, Design, Ad Products, Editorial and Marketing
• Sales contact for Product and Design to ensure new opportunities on IGN properties were monetized before launching; including developing pricing, collateral and rolling out product to Sales
• Managed the development of omni-platform E3 sponsorship packages for dissemination to potential clients
• Developed sponsorships around tentpole events and feature series enabling advertisers to align with IGN’s premium content

Austin, TX, US

• Assisted with the implementation and launch of MetroPCS' 2012 multi-layered Digital campaign
• Oversaw agency migration to programmatic media stack

London, England, GB

• Planned and launched Disney Cruise Line FY’12 multi-layered digital & mobile campaign
• Developed and implemented optimized Q’1 Geo-targeted Florida Spanish-language & English language Walt Disney World campaign

New York, NY, US

• Managed digital teams responsible for Video, High Impact and Direct Response campaigns that lead to a 4% uptick in Bing market share in Q1 2011
• Developed and implemented workflow process to maintain efficiency and continuity across all campaigns and management levels
• Oversaw planning, negotiation, and launch of Bing’s cross platform integrations with ABC, VH1 and Oxygen

• Oversaw the execution of Adult Swim’s “Scion Presents Metal Swim,” winner of the Web Marketing Association’s 2011 Outstanding Achievement in Internet Advertising Award
• Executed successful integrated campaigns such as the launch of the redesigned 2011 tC and Riott.com’s “Shoot from the Hip” photography contest
• Lead media negotiations and created client plans, post buys, strategy decks and optimizations of campaigns for major advertisers
• Oversaw Planner and Assistant Planners in maintaining all campaign responsibilities including; reporting, billing, client requests, trafficking, planning and buying
• Assisted the company with new business pitches, news within the industry, and continual POVs

• Responsible for Scion/LogoOnline’s “Create-Your-Own-Comic” campaign, winner of the 2009 GLAAD Outstanding Interactive Media Award
• Executed unique cross-platform campaigns such as MOG’s “Electro House Mixer” and Hypebeast’s “Kut From a Different Cloth” Design Contest and Fashion Show
• Planned and implemented Scion’s first evergreen auto- endemic digital campaign
• Assisted in writing and issuing RFP’s and reviewed proposals from prospective publishers
• Mentored and trained Assistant Planners with reporting, billing, POV’s, trafficking and campaign maintenance
• Successfully launched campaigns in the automotive, pharmaceutical, CPG and financial verticals

• Monitor performance of multiple online campaigns and develop optimizations based on performance to maximize output
• Create and present marketing recommendations, competitive analyzes and POVs
• Build and maintain relationships with account and creative services teams, clients and online vendors