Aaron Craig

Aaron Craig Email and Phone Number

Senior Director @ nVent | Strategic Marketing | Vertical Growth | Business Development @ nVent
Aaron Craig's Location
Greater Minneapolis-St. Paul Area, United States, United States
Aaron Craig's Contact Details
About Aaron Craig

I am a creative, curious and results-oriented individual who thrives on building relationships and help teams to create solutions for industry challenges. As a professional with nearly 20 years of experience, I currently lead a global marketing and vertical growth team to conceptualize and deploy marketing and business development strategies for nVent, a leader in creating electrical solutions to create a more sustainable and electrified world.Through VOC, relationship building and market intelligence, my team and I create strategic blueprints for verticals, such as Industrial Automation, Energy Storage and EV Infrastructure. When deployed, these strategies increase brand recognition, demonstrate our value proposition, develop strategic partnerships, drive innovation, and enable sales. I thrive in creating new business and marketing concepts, and always think of what's next to drive growth. While I enjoy many aspects of what I do, leading and coaching global teams is by the most challenging and rewarding. I love being able to play a small role in seeing so many individuals grow and prosper in their careers.Specialties:-Global team leader-Strategic planning-Market research -Marketing strategy and deployment -Business development-Commercial excellence -Digital customer experience -Relationship building-Critical thinking-Driven and purposeful

Aaron Craig's Current Company Details
nVent

Nvent

View
Senior Director @ nVent | Strategic Marketing | Vertical Growth | Business Development
Aaron Craig Work Experience Details
  • Nvent
    Senior Director, Business Development And Growth Verticals
    Nvent Jan 2024 - Present
    St Louis Park, Minnesota, Us
    Lead the nVent HOFFMAN Vertical Growth and Business Development Team, supporting key verticals such as Energy Storage, EV Infrastructure, Renewable Energy, Water Waste Water and Food & Beverage. Is also responsible for creating and driving the strategic plan for nVent HOFFMAN, and establishes relationships with key industry players.
    View
  • Nvent
    Senior Director, Global Marketing And Growth Verticals
    Nvent Jan 2022 - Jan 2024
    St Louis Park, Minnesota, Us
    Oversee teams to drive growth in Infrastructure areas such Energy Storage, Renewables, and EV infrastructure, plus Industrial sub-verticals such as Food & Beverage and Automotive & Battery Manufacturing. • Lead strategic planning and coordination for business segment, plus provide recommendations to Executive team• Manage vertical growth team, overseeing financial performance of key growth segments• Cultivate product ideas, generate new business and build relationships with strategic partners• Deploy business development strategies based on targets, product specifications and trends• Perform vertical business reviews to report on KPIs, such as YoY growth and NPI funnels
    View
  • Nvent
    Global Marketing Director
    Nvent Jan 2018 - Jan 2022
    St Louis Park, Minnesota, Us
    Led global marketing strategy and planning for the nVent HOFFMAN product line.• Developed compelling value propositions, and led team to ensure proper implementation• Received executive approval for million dollar business plan to transform digital platforms• Increased Request for Quotes through digital and demand gen strategies• Oversaw management of budget aimed at maximizing marketing ROI• Created collaborative and results-oriented culture through coaching and mentorship
    View
  • Pentair
    Global Marketing Communications Manager
    Pentair May 2016 - May 2018
    London, Gb
    Responsible for global team to develop and deploy marketing and digital strategies, contributing to top-line.• Led Segment global digital, marketing and branding teams as business spun from Pentair to nVent• Oversaw Annual Operating Plan for marketing, product and digital functions• Created and evaluated yearly customer satisfaction and branding survey• Oversaw creation of content calendars and distribution across multiple content platforms• Utilized analytics and site metrics to measure success and drive improvement
    View
  • Graco
    Marketing Manager
    Graco Aug 2013 - May 2016
    Minneapolis, Mn, Us
    Created and deployed marketing and sales programs for High Performance Coatings product line.• Created multi-faceted campaigns with paid search, events and digital ads to drive leads• Conducted focus groups, site visits and other VOC activities to understand customer needs• Increased website traffic by 150% in one year through content and SEO strategies
    View
  • Thermo Fisher Scientific
    Global Marketing Manager
    Thermo Fisher Scientific Jan 2011 - Aug 2013
    Waltham, Ma, Us
    Manage the global marketing effort for the Product Inspection business unit of Thermo Fisher Scientific.• Created inbound marketing program that increased leads by 300% in two years• Utilized SalesForce CRM to benefit sales and marketing by providing useful ROI and analytics• Oversaw agencies to prepare copy, social content, images, videos and other collateral• Oversee product launch strategy and execution from pre-launch to at least 12 months after launch• Responsible for corporate and customer issues management, including the development, management and implementation of strategic .communication plans, policies, programs and materials
    View
  • Thermo Fisher Scientific
    Digital Content Architect
    Thermo Fisher Scientific Aug 2009 - Jan 2011
    Waltham, Ma, Us
    • Manage and create content for product information and digital asset management systems• Write content that flows to various company websites and catalogs• Ensure content is optimized for the web and/or the given publication that the content is created for originally• Work with marketing, project manager and the sales team to determine which products are best suited for selected publications
    View
  • Thermo Fisher Scientific
    Marketing & Pr Specialist
    Thermo Fisher Scientific Apr 2007 - Aug 2009
    Waltham, Ma, Us
    • Oversaw and implemented the new brand strategy for the business unit• Launched several multi-faceted marketing programs from e-mail marketing, events and traditional advertising to build reputation and create demand, which resulted in increased leads• Integrate e-mail campaigns with Salesforce.com and ERP systems • Helped to create the business unit's first customer allegiance program• Created robust content calendars and PR plans to promote company’s brand and products
    View
  • Iabc
    Board President Of Iabc, Indianapolis Chapter
    Iabc Jan 2010 - Dec 2010
    Chicago, Illinois, Us
    • Manage a board of eight, and am committed to grow the Indianapolis chapter of the International Association of Business Communicators (IABC)• Strengthen relationship with the online community, often creating a conversation between company and customer• Oversee social media performance metrics through a variety of web and social media analytical tools
    View
  • Iabc, Indianapolis Chapter
    Vice President, Communications
    Iabc, Indianapolis Chapter Jan 2009 - Dec 2009
    • Served as a volunteer on the IABC Board as the VP of Communications• Used social media to increase traffic the organization's website• Updated the organization's website and distributed e-newsletters
  • Fathers And Families Center
    Marketing Specialist
    Fathers And Families Center 2003 - 2007
    • Responsible for creating advertisements and marketing/PR campaigns to recruit more participants to the program• Created marketing strategies that targeted donors/funders, and generated programs that led to more donors and money for the organization• Managed the organization's website and all marketing and PR activities
  • Goodwill Industries Of Central Indiana
    Marketing Intern
    Goodwill Industries Of Central Indiana May 2003 - Oct 2003

Aaron Craig Skills

Email Marketing Marketing Communications Marketing Strategy Online Marketing Social Media Marketing Social Media Integrated Marketing Marketing Seo Lead Generation Press Releases Newsletters Strategy Management Advertising Product Development Online Advertising B2b Marketing Blogging Sales Public Relations Media Relations B2b Social Networking Leadership Marketing Management Sales Management Budgets Market Research Salesforce.com Digital Marketing Product Launch Web Marketing Direct Marketing Content Management Facebook Content Strategy Trade Shows Brand Development Copywriting Web Design Market Planning Training Fundraising Product Marketing Public Speaking Internal Communications Corporate Communications Strategic Communications Ppc

Aaron Craig Education Details

  • Hamline University
    Hamline University
    Business Administration And Management
  • Indiana University Indianapolis
    Indiana University Indianapolis
    Journalism

Frequently Asked Questions about Aaron Craig

What company does Aaron Craig work for?

Aaron Craig works for Nvent

What is Aaron Craig's role at the current company?

Aaron Craig's current role is Senior Director @ nVent | Strategic Marketing | Vertical Growth | Business Development.

What is Aaron Craig's email address?

Aaron Craig's email address is aa****@****ail.com

What is Aaron Craig's direct phone number?

Aaron Craig's direct phone number is +161262*****

What schools did Aaron Craig attend?

Aaron Craig attended Hamline University, Indiana University Indianapolis.

What are some of Aaron Craig's interests?

Aaron Craig has interest in Children, Qr Codes, Social Media, Market Research, Marketing, Education, Online Communications, Lead Generation, Communications, In Bound Marketing.

What skills is Aaron Craig known for?

Aaron Craig has skills like Email Marketing, Marketing Communications, Marketing Strategy, Online Marketing, Social Media Marketing, Social Media, Integrated Marketing, Marketing, Seo, Lead Generation, Press Releases, Newsletters.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.