Aaron Craig Email & Phone Number

Saint Paul, Mn, Us

St Louis Park, Minnesota, Us

Lead the nVent HOFFMAN Vertical Growth and Business Development Team, supporting key verticals such as Energy Storage, EV Infrastructure, Renewable Energy, Water Waste Water and Food & Beverage. Is also responsible for creating and driving the strategic plan for nVent HOFFMAN, and establishes relationships with key industry players.

St Louis Park, Minnesota, Us

Oversee teams to drive growth in Infrastructure areas such Energy Storage, Renewables, and EV infrastructure, plus Industrial sub-verticals such as Food & Beverage and Automotive & Battery Manufacturing. • Lead strategic planning and coordination for business segment, plus provide recommendations to Executive team• Manage vertical growth team, overseeing financial performance of key growth segments• Cultivate product ideas, generate new business and build relationships with strategic partners• Deploy business development strategies based on targets, product specifications and trends• Perform vertical business reviews to report on KPIs, such as YoY growth and NPI funnels

St Louis Park, Minnesota, Us

Led global marketing strategy and planning for the nVent HOFFMAN product line.• Developed compelling value propositions, and led team to ensure proper implementation• Received executive approval for million dollar business plan to transform digital platforms• Increased Request for Quotes through digital and demand gen strategies• Oversaw management of budget aimed at maximizing marketing ROI• Created collaborative and results-oriented culture through coaching and mentorship

London, Gb

Responsible for global team to develop and deploy marketing and digital strategies, contributing to top-line.• Led Segment global digital, marketing and branding teams as business spun from Pentair to nVent• Oversaw Annual Operating Plan for marketing, product and digital functions• Created and evaluated yearly customer satisfaction and branding survey• Oversaw creation of content calendars and distribution across multiple content platforms• Utilized analytics and site metrics to measure success and drive improvement

Minneapolis, Mn, Us

Created and deployed marketing and sales programs for High Performance Coatings product line.• Created multi-faceted campaigns with paid search, events and digital ads to drive leads• Conducted focus groups, site visits and other VOC activities to understand customer needs• Increased website traffic by 150% in one year through content and SEO strategies

Waltham, Ma, Us

Manage the global marketing effort for the Product Inspection business unit of Thermo Fisher Scientific.• Created inbound marketing program that increased leads by 300% in two years• Utilized SalesForce CRM to benefit sales and marketing by providing useful ROI and analytics• Oversaw agencies to prepare copy, social content, images, videos and other collateral• Oversee product launch strategy and execution from pre-launch to at least 12 months after launch• Responsible for corporate and customer issues management, including the development, management and implementation of strategic .communication plans, policies, programs and materials

Waltham, Ma, Us

• Manage and create content for product information and digital asset management systems• Write content that flows to various company websites and catalogs• Ensure content is optimized for the web and/or the given publication that the content is created for originally• Work with marketing, project manager and the sales team to determine which products are best suited for selected publications

Waltham, Ma, Us

• Oversaw and implemented the new brand strategy for the business unit• Launched several multi-faceted marketing programs from e-mail marketing, events and traditional advertising to build reputation and create demand, which resulted in increased leads• Integrate e-mail campaigns with Salesforce.com and ERP systems • Helped to create the business unit's first customer allegiance program• Created robust content calendars and PR plans to promote company’s brand and products

Chicago, Illinois, Us

• Manage a board of eight, and am committed to grow the Indianapolis chapter of the International Association of Business Communicators (IABC)• Strengthen relationship with the online community, often creating a conversation between company and customer• Oversee social media performance metrics through a variety of web and social media analytical tools

• Served as a volunteer on the IABC Board as the VP of Communications• Used social media to increase traffic the organization's website• Updated the organization's website and distributed e-newsletters

• Responsible for creating advertisements and marketing/PR campaigns to recruit more participants to the program• Created marketing strategies that targeted donors/funders, and generated programs that led to more donors and money for the organization• Managed the organization's website and all marketing and PR activities

Master Of Business Administration - Mba, Business Administration And Management

B.A., Journalism