Abby C. Email & Phone Number

• 1 Million+ followers | 20,000+ posts | Nat'l TV
• Established a respected personal brand embodying positivity, collaboration, and inclusion.
• Attracted partnerships with businesses, conventions, and influential online personalities, guiding these alliances through PR/Marketing debacles.
• Promoted and inspired fundraising for Red Cross, Hope for Paws, Childs Play, and other non- profits.
• Developed effective methods to deal with online trolling, stalking, and hacking.
• Became a mentor and big sister for a large community of followers.

San Francisco, US

• As a Associate Product Marketing Manager I was responsible for internal roll out of new Unity Product(s). I successfully onboarded the company and created management systems for new users using Airtable. I created the.
• Identify market opportunities, conduct customer analysis, and build thoughtful, strategic,data-driven Go-to-Market plans that include key messaging development and tacticalchannel plans, while ensuring that all.
• Inform, enable, and inspire cross-functional teams to think build thoughtful, strategicchannel plans that support the goals and objectives provided in the Go-to-MarketKickoff plan
• Create and execute detailed workback schedules and ensure that all cross-functionalteam members hit deadlines for Go-to-Market plans and across 50+stakeholders
• Identify target customers, their needs, and how Unity products will meet those needswhile acting as a conduit for the voice of the customer to the product team and company
• Own the growth of products across the customer lifecycle, from driving awareness andacquisition through retention and winback

Newark, California, US

If you have looked up a product online because you saw someone you follow on Instagram use it or you checked out a video game because was playing it...you have become a victim of influencer marketing. Fortunately there is hope for you, there is a cure. There is an influencer manager. My role as Community and Influencer Relations.

Newark, California, US

Life is more fun when you play. This message of inclusivity and positivity fueled me when I took the job at Logitech G. There hadn't been a Social Media Manager at Logitech G for over two years when I took the role. I had to restructure our content, strategy and community guidelines from the ground up. Social Media Marketing Campaigns, Influencer.

Saint-Mandé, Île-de-France, FR

Digital Marketing Coordinator, Assassin’s Creed/Far CryDevelopment of digital strategy, execution, optimization/measurement/reporting during pre and post launch initiatives. Facilitated and managed creative agencies and internal production of digital assets.Manage Facebook, Twitter, Instagram, YouTube content calendar and news posts. Built IG audience by.

• Social Media and Brand Management currently working with two 'Geek' clothing companies.
• Castle Corsetry- grew Facebook likes by 3000 in 90 days.
• Castle Corsetry- grew Twitter followers by 1900+ in 90 days.
• Castle Corsetry- increased sales by 50%
• Gold Bubble Clothing- changed negative brand image into positive engagement experiences.
• Gold Bubble Clothing- created Social Media and Brand imagery guidelines

• 100,000 members | 2M posts | 2M threads
• Grew membership 40% in 1 year for a comics/gaming prop design through content campaigns.
• Signed up 5,000 new female members/advocates.
• Increased Twitter followers 2% in one quarter, amassing 300 new followers with zero ads.
• Retained support through controversial site upgrade.
• Launched Tumblr, Instagram, and Pinterest profiles.

San Mateo, CA, US

Work alongside the Creative team at Crystal Dynamics to integrate copy into the upcoming revised corporate website. Infuse the latest available information from Crystal Dynamics into each section and follow the Brand Guidelines to allow the brand identity to shine through.Compile a competitive review of industry-specific, like-minded sites and create an.

Redwood City, CA, US

Responsibilities-Develop compelling and engaging content to drive engagement and adoption of Mixbook brands- Engage and manage existing influencer network, and acquire new influencers across lifestyle verticals, web & social platforms (including bloggers, photographers, moms, artists, and more)-Support global SEO strategy across the Mixbook brand.

San Rafael, CA, US

• 1,000+ likes | 10,500+ posts | Marketing Award
• Tripled social media following for HireMojo from <300 to 1,000+ likes on Facebook in under a year.
• Developed "voice of the brand," social strategy, and sales training for both HireMojo (focused on the SMB market) and its less edgy parent company Accolo, which serves larger enterprise clients.
• Conceptualized and created magnetic campaigns that trended nationwide – such as a Tweet campaign from Twitter headquarters during Small Business Week, a Superbowl contest in conjunction with Intuit, and a "Hire Right".
• Won "Best Employment Online Campaign" for satirical press release to hire a new congress, impressing judges from Google, CNN, IBM, and McCann.
• Generated regular social campaigns such as #WelcomeWednesday and #FollowFriday, posting relevant links, media, and success stories.

I pursued a degree in education for some time before deciding that I wanted to travel a different path. My time in the educational sector has taught me how to communicate with people of different backgrounds effectively and how to manage them using positive reinforcement.

West Palm Beach, FL, US

• 1,500 franchisees of 3 different UFG brands
• Managed franchisee relationships, offering advice on Marketing, Client Service, and Social Media.

Bachelor Of Arts (B.A.), History

Associate Of Arts (Aa), Secondary Education- Social Sciences- History