Abby C. Email & Phone Number

•1 Million+ followers | 20,000+ posts | Nat'l TV• Established a respected personal brand embodying positivity, collaboration, and inclusion.• Attracted partnerships with businesses, conventions, and influential online personalities, guiding these alliances through PR/Marketing debacles.• Promoted and inspired fundraising for Red Cross, Hope for Paws, Childs Play, and other non- profits.• Developed effective methods to deal with online trolling, stalking, and hacking.• Became a mentor and big sister for a large community of followers.• Featured on SyFy’s "Heroes of Cosplay Episode #107" as a host for the Costume Contest.

San Francisco, Us

As a Associate Product Marketing Manager I was responsible for internal roll out of new Unity Product(s). I successfully onboarded the company and created management systems for new users using Airtable. I created the training and tracking materials that entire company adopted as their guidelines for using the product. Responsibilities:● Identify market opportunities, conduct customer analysis, and build thoughtful, strategic,data-driven Go-to-Market plans that include key messaging development and tacticalchannel plans, while ensuring that all customer-facing teams are on-message● Inform, enable, and inspire cross-functional teams to think build thoughtful, strategicchannel plans that support the goals and objectives provided in the Go-to-MarketKickoff plan● Create and execute detailed workback schedules and ensure that all cross-functionalteam members hit deadlines for Go-to-Market plans and across 50+stakeholders ● Identify target customers, their needs, and how Unity products will meet those needswhile acting as a conduit for the voice of the customer to the product team and company● Own the growth of products across the customer lifecycle, from driving awareness andacquisition through retention and winback● Create and deliver complete marketing toolkits for tech, features, and capabilities

Newark, California, Us

If you have looked up a product online because you saw someone you follow on Instagram use it or you checked out a video game because was playing it...you have become a victim of influencer marketing. Fortunately there is hope for you, there is a cure. There is an influencer manager. My role as Community and Influencer Relations Manager at Logitech G means that I get to work with some of the greatest and most well known streamers on the planet. Engaging with streamers is more than asking if they wanna be sponsored. It means building authentic relationships based on trust. Transparency, authenticity and respect for the streamer are essential when it comes to building these relationships. My job is to bridge the gap between the brand's goals, the streamer's authenticity and the messaging of the product. It is my responsibility to develop Influencer campaigns that ladder up to the overall business and social media goals. By using analytics, keeping current on streaming trends and being creative I develop interactive campaigns that engage the influencer's audience while remaining authentic to the company and streamer's goals. In a recent headset campaign launch I was able to activate over 40 influencers at over 190% ROI. In two weeks. Without a healthy community to support streamers we wouldn't have amazing platforms like Twitch, Facebook Gaming, YouTube Gaming and Mixer. Without community there would be no content creators. At Logitech G I have the privilege of serving the community. I get to interact on a daily basis on Facebook, Twitter, Instagram, YouTube, Reddit and our company forums. Only by engaging the community can a brand build loyalty. I do this at Logitech G by maintaining current and active knowledge of past, present and future products. I have to remain organized, thinking always "WHY" because I have to make the brand messages valuable to our community. One great way to do this is by creating community content!

Newark, California, Us

Life is more fun when you play. This message of inclusivity and positivity fueled me when I took the job at Logitech G. There hadn't been a Social Media Manager at Logitech G for over two years when I took the role. I had to restructure our content, strategy and community guidelines from the ground up. Social Media Marketing Campaigns, Influencer Campaigns, Community Content Campaigns, Ad Spend Strategy, Social Media Toolkits and more were developed during my time as Social Media Manager. Through content, engaging copywriting and influencer outreach I doubled our social media channels in the two years I served as Social Media Manager.I provided content direction for all social media product photography and video direction. I conducted on camera interviews with Video Game partners like EA, Devolver Digital, Ubisoft and more. I led from start to finish all event photography, videography and social media event activation. From analytics, to influencers, to community management, to content creation- I had the honor of building, shaping and leading the social media channels. With the support of cross functional teams, summer interns, and agencies the Logitech G social channels gained momentum year after year. In one year from taking on the role our engagement rate grew 74%. Our engagements (with video views) 408% and our reach grew 192%. All without regular or major social media boosting.

Saint-Mandé, Île-De-France, Fr

Digital Marketing Coordinator, Assassin’s Creed/Far CryDevelopment of digital strategy, execution, optimization/measurement/reporting during pre and post launch initiatives. Facilitated and managed creative agencies and internal production of digital assets.Manage Facebook, Twitter, Instagram, YouTube content calendar and news posts. Built IG audience by 300K.Managed media relationships to ensure social content was properly promoted and supported.Led digital initiatives for on-site promotion/coverage at San Diego Comic Con, Pax, E3 and Preview events.Built digital influencer relationships through Twitch and digital media agencies.Advised on the restructure/ media plan for Community Development and management.

Social Media and Brand Management currently working with two 'Geek' clothing companies.• Castle Corsetry- grew Facebook likes by 3000 in 90 days.• Castle Corsetry- grew Twitter followers by 1900+ in 90 days.• Castle Corsetry- increased sales by 50%• Gold Bubble Clothing- changed negative brand image into positive engagement experiences. • Gold Bubble Clothing- created Social Media and Brand imagery guidelines• Gold Bubble Clothing- spearheaded Black Friday sales social media campaign, resulting in double sales from previous month.

100,000 members | 2M posts | 2M threads• Grew membership 40% in 1 year for a comics/gaming prop design through content campaigns.• Signed up 5,000 new female members/advocates. • Increased Twitter followers 2% in one quarter, amassing 300 new followers with zero ads.• Retained support through controversial site upgrade.• Launched Tumblr, Instagram, and Pinterest profiles.• Facilitated partnerships with well-established brands.

San Mateo, Ca, Us

Work alongside the Creative team at Crystal Dynamics to integrate copy into the upcoming revised corporate website. Infuse the latest available information from Crystal Dynamics into each section and follow the Brand Guidelines to allow the brand identity to shine through.Compile a competitive review of industry-specific, like-minded sites and create an online folio of site verbiage and layouts that will serve as a snapshot of the current “state of the industry” that can be shared with the greater Crystal Dynamics team for consideration.

Redwood City, Ca, Us

Responsibilities-Develop compelling and engaging content to drive engagement and adoption of Mixbook brands- Engage and manage existing influencer network, and acquire new influencers across lifestyle verticals, web & social platforms (including bloggers, photographers, moms, artists, and more)-Support global SEO strategy across the Mixbook brand portfolio, ensuring content is SEO friendly, and perform regular optimizations to improve performance- Manage day-to-day social media accounts as well as long-term strategy across platforms- Identify areas that show success and provide input on recommendations for enhancement and future strategy development- Highlight and showcase compelling content or areas with high activity across key channels- Conduct research and trend analysis to set creative and strategic goals across the Mixbook family of brands

San Rafael, Ca, Us

1,000+ likes | 10,500+ posts | Marketing Award• Tripled social media following for HireMojo from <300 to 1,000+ likes on Facebook in under a year.• Developed "voice of the brand," social strategy, and sales training for both HireMojo (focused on the SMB market) and its less edgy parent company Accolo, which serves larger enterprise clients.• Conceptualized and created magnetic campaigns that trended nationwide – such as a Tweet campaign from Twitter headquarters during Small Business Week, a Superbowl contest in conjunction with Intuit, and a "Hire Right" campaign featuring fairytale characters working outside of their comfort zone. • Won "Best Employment Online Campaign" for satirical press release to hire a new congress, impressing judges from Google, CNN, IBM, and McCann.• Generated regular social campaigns such as #WelcomeWednesday and #FollowFriday, posting relevant links, media, and success stories.• Developed, edited, and laid out content for outbound marketing communications campaigns via blogs, ads, email, and print collateral.• Produced YouTube client testimonial videos, including storyboarding, scripting, and shoot coordination.• Sourced, trained, and supervised a team of contract bloggers, designers, and videographers.• Expanded company brand to Pinterest and Instagram.

I pursued a degree in education for some time before deciding that I wanted to travel a different path. My time in the educational sector has taught me how to communicate with people of different backgrounds effectively and how to manage them using positive reinforcement.

West Palm Beach, Fl, Us

1,500 franchisees of 3 different UFG brands• Managed franchisee relationships, offering advice on Marketing, Client Service, and Social Media.

Bachelor Of Arts (B.A.), History

Associate Of Arts (Aa), Secondary Education- Social Sciences- History