Tamara H. Email & Phone Number

Birmingham, Al, Us

Houston, Texas, Us

Houston, Texas, Us

• Responsible for marketing a portfolio of 60+ multifamily communities for Echelon Property Group, 13,000+ units, and all corporate branded initiatives.• Partnered with regional leadership and community managers to implement creative marketing strategies and solutions that adhere to budgeted guidelines, including the use of online advertising, corporate and property websites, SEO/SEM, referrals, signage, outreach and email marketing, and other tactics, while appropriately selecting marketing techniques that fit the property's resident profile and market conditions.• Monitors under-performing properties by analyzing the current traffic and leasing performance, troubleshooting and identifying factors contributing to the performance, developing and implementing aggressive marketing, advertising, pricing, and promotional campaigns.• Supports operations and acquisitions teams by creating marketing analysis for new developments and new business opportunities.• Assist in the development of community marketing budgets• Ensures brand consistency in all marketing materials, both at the Echelon corporate level and the individual community level.• Responsible for Echelon’s social Media Ambassador program and creation of monthly social media calendar for corporate and onsite team members. • Research and implement new products and partners to stay abreast and competitive with the latest technologies include ADA compliance, ILS partners, and new technologies such as AI bots.

Denver, Co, Us

• Responsible for marketing a portfolio of 33 multifamily communities, 8500+ units, and all corporate branded initiatives.• Oversaw and coordinated all Grand Peaks website initiatives including building new property websites and content, maintaining existing sites, redesign corporate site, and implementing new products and features, while ensuring mobile optimization.• Customized, implemented and evaluated performance of all paid adverting campaigns, including Google Adwords (SEM) and social media campaigns to drive prospective residents to the properties and generate leases.• Designed, created and wrote most marketing collateral including website content, property brochures, rack cards, flyers, outdoor banners, direct mailers, etc. as well as shoot and edited videos.• Identified and meet with marketing vendors, reviewed proposed service contracts, recommended creative service providers. • Performed monthly reporting on property level lead/traffic volume and conversion, website analytics, ILS performance, paid and organic search performance, and changes to the property’s reputation.• Hosted monthly marketing meeting to ensure employees are trained on new digital marketing tactics including best practices for social media efforts and online reputation management.• Monitored and maintained reputation management for all communities, provide suggestions for best practices, improvement and reporting.

• Develop and execute new programs to grow clients offerings through online display advertising, email, custom sponsorships, takeovers, native advertising, video, rich media, mobile, social media and more• Provide recommendations to optimize websites and traffic via various SEO and SEM campaigns• Coordinate events and logistics, including operation support, managing vendors and on-site events staff, directing event speakers, special guests, and talent• Create cohesive marketing programs to maximize sales goals

Denver, Colorado, Us

- Refine digital platforms, including complete redesign of newsletter templates for optimum mobile-friendly browsing, email automations and drip campaigns using Hubspot.- Troubleshot and edited HTML, Flash, JavaScript, and third-party served ads- Run reports, analyze, and synthesize web analytics including web traffic, email delivery, online search and display performance- Developed, implemented and monitored digital content calendar and social media advertising campaigns across multiple channels including Facebook, Instagram, and Twitter- Responsible for managing audience development and advertising contests and sweepstakes, while promoting across multiple channels

- Prospects new vendor opportunities on behalf of the clients, develops and executes new programs to grow clients offerings through online display advertising, email, custom sponsorships, takeovers, native advertising, video, rich media, mobile and more- Increased client revenue by 220% since September 2013- Managed and monitored all ad campaign delivery across internal and third party ad serving systems.

San Francisco, Us

- Managed email campaigns and sales forecasting, including: planning and management of email calendar; forecasting sales performance for each and every email planned; development of email content strategy and creative briefs; and management of review process. - Strengthen The CMO Club brand by creating beneficial relationships with CMOs through Thought Leadership Summits, roundtable dinners, and other custom events- Coordinate exclusive Club events and logistics including: operation support, managed vendors and on-site events staff, directed event speakers, special guest, and talent, worked with colleagues effectively and proactively- Develop cohesive marketing programs to maximize regional marketing efforts such as local roundtable dinners, and reinforce the benefits of the Club to increase revenue and membership subscriptions

Denver, Co, Us

- Responsible for program development and expansion for publishers utilizing Booyah monetization services, increased publisher revenue by 300% in six months.- Continually sought new programs and revenue streams for publishers to expand opportunities across screen and developed new and customizable content. - Guided and mentored a team of ad operations and staff coordinators to assure accurate trafficking, inventory analysis, reporting and performance optimizations. - Owned advertiser relationships, proposal development and campaign implementation from start to finish and assures quality programs and reporting that meets advertiser expectations.

Tel Aviv, Il

- Identified affiliate marketing opportunities with an emphasis on email marketing, lead generation and affiliate network marketing.- Drove top-line revenue by identifying, nurturing, and winning new customers; generating over 1 million in revenue in less than a year- Managed over 75 different advertising clients in the US, Canada, UK, France, and Spain on a daily basis- Accountable for meeting and exceeding revenue goals in excess of $200,000 per month

New York, Ny, Us

- Work with integrated sales, business development, and editorial teams to develop cross-media platforms that meet client objectives to grow advertising business. - Develops marketing materials to promote the Fast Company brand, including media kits, product one-sheets, case studies and more. - Executed integrated programs from concept to finished product including organization and planning of custom events, sweepstakes/contests, digital campaigns/extensions, user polls, advertorials, high-impact units, and partnerships.

New York, Ny, Us

As Sales Development Manager for Portfolio.com, I act as a liaison between the group’s brand marketing and sales teams. My responsibilities include the development of sales and marketing collateral materials, in-depth market research and competitive analysis. I help management of our group’s outbound messaging and client presentations and am a key member of our advertiser idea generation team.

Jersey City, Nj, Us

- Collaborated with the Forbes magazine sales and merchandising teams to integrate digital components into all client proposals to build stronger, cross-platform programs for advertisers.- Managed multiple advertising accounts to implement and traffic new advertising campaigns using OAS 24/7 Real Media, DART, and other internal systems. Additionally, proactively analyzed ongoing ad campaigns to provide even and full impression delivery and promote inventory in deficient areas- Acted as liaison between agencies, clients, and internal departments by maintaining account base and interaction with all disciplines on a day-to-day basis. - Assist in sales tasks such as creating estimates, marketing collateral for proposals, processing advertiser agreements, preparing work orders, coordinating and organizing production and client follow up.

New York, Ny, Us

Optimized advertising campaigns by assessing delivery reports, both internal and 3rd party, and monitored progress to fulfill client needs

Bs, Marketing

Education record