Director Of Brand Marketing
Toronto, Canada
Report directly to the CEO. Developed and executed a marketing strategy for one of Canada’s largest Real Estate Franchise Networks. Managed marketing, advertising, digital properties (websites), public relations, corporate communications, and events, and provide support to the franchise sales team. Increased traffic to a corporate website by 36% through new SEO/SEM strategies. Managed the development and execution of marketing programs, advertising, loyalty programs, new technology, and public relations strategies that drastically increased agent membership and franchise sales. Redesigned corporate identity including the logo, websites, promotional collateral, franchise sales and presentation materials resulting in a cohesive and compelling corporate narrative. Fostered positive public brand perception and increased national brand recognition, franchise sales, and public relations by creating and executing social media strategies. Increased lead generation agent recruiting and retention by developing new marketing strategies for driving consumers to corporate websites. Consulted with and provided marketing guidance for a network of sister brands consisting of 500+ offices worldwide.