Experienced consultant advising real estate firms & associated service providers on marketing strategy, martech, proptech, recruiting, reputation management, & brand recognition to drive growth & enhance market presence.

Assisting real estate organizations in the development and implementation of marketingstrategy, marketing tech, recruiting and retention programs, and reputation management tofacilitate growth and brand recognition.

• Developed and executed successful social, digital, and print marketing strategies that facilitated company expansion to over 5400 members. • Conducted the largest integrated out of home and social media campaign in company history achieving a significant lift in awareness and favourability. • Increased online lead generation for Realtors® by 350% leveraging SEO and incentive marketing. • Streamlined marketing budget, leveraging efficiencies and reductions that resulted in significant savings Y/Y.• Amplified recruiting leads by 224% through online campaigns and landing pages.• Initiated development of new public-facing websites and SEO/SEM strategy leading to a 56% increase in traffic. • Redeveloped all marketing collateral and created brand standards guidelines.• Introduced the use of analytics in corporate marketing programs leveraging data to define KPIs and optimize campaigns• Implemented the company’s first content development program and media relations strategy.• Rebranded Right at Home’s continuing education program the Right at Home Academy. Created an updated logo, companywide training calendar, built a new e-learning platform and e-learning website. • Assembled international property listings distribution program reaching an audience of over 241 million buyers and investors in 61+ countries.• Facilitated the adoption of new technologies. • Assisted in the design and branding of new corporate offices in early 2020 and created specifications for in branch branding including interior signage, digital displays, exterior signage, marketing displays and information points.• Structured cause marketing programs for RAHR members allowing them to directly support Holland Bloorview Children's Rehabilitation Hospital and other charitable organizations.• Built, managed, and marketed innovative electronic lockbox program. • Introduced new Realtor® recognition and award programs.

Report directly to the CEO. Developed and executed a marketing strategy for one of Canada’s largest Real Estate Franchise Networks. Managed marketing, advertising, digital properties (websites), public relations, corporate communications, and events, and provide support to the franchise sales team. Increased traffic to a corporate website by 36% through new SEO/SEM strategies. Managed the development and execution of marketing programs, advertising, loyalty programs, new technology, and public relations strategies that drastically increased agent membership and franchise sales. Redesigned corporate identity including the logo, websites, promotional collateral, franchise sales and presentation materials resulting in a cohesive and compelling corporate narrative. Fostered positive public brand perception and increased national brand recognition, franchise sales, and public relations by creating and executing social media strategies. Increased lead generation agent recruiting and retention by developing new marketing strategies for driving consumers to corporate websites. Consulted with and provided marketing guidance for a network of sister brands consisting of 500+ offices worldwide.

Design direction, project lead and product sourcing.

Graphic DesignPresentation DesignOnline MarketingWeb Design