Designed user-centered interfaces for Impulse, an app that helps users achieve their goals with accountability partners.Enhanced engagement by creating clear, intuitive layouts for goal tracking, progress visualization, and partner interaction.Conducted user research and testing to inform design decisions, ensuring a seamless and motivating experience.Collaborated with stakeholders to align design solutions with business objectives and user needs.Focused on accessibility and simplicity to make the app usable and enjoyable for a broad range of users.

- Designed and conducted a research program(secondary, user content, and competitive analysis) to inform product design. - Translated conceptual ideas into compelling design concepts, wireframes, mockups, prototypes, and designed user interfaces.- Collaborated with stakeholders and developers to ensure the seamless implementation of an AI chatbot into product design.

- Redesigned the user dashboard (web) and created an interactive prototype - Resolved usability issues using UX principles within the established design framework- Improved the visual aesthetic to align with the brand identity- Led weekly design meetings with stakeholder, presenting iterations and deciding on tasks for the following weeks.

Established and led Saiga’s House, a dog hotel in Vietnam that has 48% 𝐩𝐫𝐨𝐟𝐢𝐭 𝐦𝐚𝐫𝐠𝐢𝐧, by designing an efficient operational system and crafting services that offer leading customer experience in its market.𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 & 𝐒𝐞𝐫𝐯𝐢𝐜𝐞:- Conducted market research and user research to map out customer journeys- Conducted interviews and analyzed customers' interactions and feedback (on site & off site) to identify their needs, pain points and opportunities- Designed services that satisfied different customer personas- Developed and implemented customer-centric policies and processes to improve overall customer experience.𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐨𝐧:- Managed cross-functional teams, overseeing schedules and processes to ensure seamless collaboration - Implemented proactive measures such as employee handbook, training sessions, visual cues at touch points) to optimize employee learning and reduce errors in real time.𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠:- Analyzed customer behavior and engagement patterns - Utilized social media strategically to enhance customer experience, drive sales and boost brand awareness.

- Managed the company’s social media presence, crafting targeted audience personas and tailor TP7’s online content to increase audience engagement- Assisted with office events and logistics, improving employee morale and fostering a supportive work environment.

- Utilized SM2 to collect data, conducted quantitative analysis on numerical metrics, and created data visualizations (using Excel graphs and charts) - Analyzed qualitative data, including sentiment analysis and organic user-generated content, to report on user behaviors and preferences- Integrated qualitative insights and quantitative results to provide actionable insights and recommendation for clients.

- Managed the company’s online help desk system, solve customer’s inquires about SM2.- Responsible for onboarding and training new customers.