Adrian Santos Email and Phone Number
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With more than a decade of award-winning experience in creating culturally resonant, data-driven brand activations, I am passionate about bringing brands to life in unique and impactful ways. My expertise spans developing experiential marketing strategies, building brand partnerships, and executing large-scale events that drive awareness and deepen consumer relationships. Whether at music festivals, wellness events, or in B2B environments, my goal is to create innovative experiences that capture attention and generate results.💡 Key Highlights:🎯 Spearheaded over 50 high-impact brand partnerships at Impossible Foods, resulting in a 16% growth in audience sampling and achieving an NPS of 80+.🚀 Led a 40-stop national college tour and music festival activations at Eat Just, expanding brand penetration by 70%.🌟 Developed and executed national experiential campaigns for Clif Bar, including multi-year festival initiatives delivering 7.5 million annual impressions.🌐 Built and executed transformative events for global brands at iconic venues like Coachella, SXSW, Bonnaroo and EDC, driving brand relevance and audience engagement.💡 Founder of Revolt Agency, where I secured $100k+ sponsorships and created immersive brand experiences aligned with cultural moments in music and sports.
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Sr Event Marketing ManagerResolve AiCalifornia, United States
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Sr Marketing Manager EventsAnthropicCalifornia, United States
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Director Of Event MarketingLumen Technologies Jun 2024 - Oct 2024Monroe, Louisiana , Us🌟 Responsible for strategizing, planning, negotiating, and executing in-person and virtual events, including trade shows, town halls, sales kick-offs, and community events.👥 Oversee, coach, and mentor a team of six direct reports, ensuring their growth and development.📊 Develop standard operating procedures and ROI metrics for all event types to ensure efficient planning, effective cross-functional collaboration, and evaluation of event value. -
Senior Manager Event, Experiences & ActivationsImpossible Foods May 2023 - May 2024Redwood City, California, Us🎉 Crafted experiential marketing strategies to boost brand awareness, managing 50+ annual collaborations for optimized visibility.📈 Grew audience sampling by 16% through innovative, co-branded initiatives and collaborations.✅ Delivered high Net Promoter Scores (NPS 80+), utilizing ROI measurement tools for consistent impact evaluation.Lead the strategic development and implementation of all external events & experiential activations to increase brand awareness, advocacy and facilitate product trial in both B2B and B2C marketing channels. -
Director Of Field MarketingEat Just, Inc. Oct 2021 - Mar 2023Alameda, California, Us📅 Executed 105 experiential events, including a national college tour and music festival partnerships, increasing brand reach by 70%.📊 Applied data-driven insights to enhance event performance, achieving a 20-point NPS increase.🏆 Earned industry awards for “Best Culinary Experience” and “Best Sampling Campaign.”As a Field Marketing Director at Eat Just, Inc., I created and executed a highly successful national field marketing program, including 105 events, a 6-stop music festival tour, 40-stop national college tour, 2 food trucks and 14 trade shows across the United States and Canada in the first year. I coached a team of 3 regional direct reports, cross-functional teams, and agency partners to penetrate 4 new markets, resulting in a nationwide network of professional chefs and brand ambassadors who distributed over 500,000 JUST Egg samples at events in 2022 alone.Using a data-driven approach, I collected 10,500 survey responses and implemented tactics to improve net promoter score by 20 points, exceeding business objectives. I crafted a comprehensive nationwide retail sampling initiative, resulting in an impressive 50% conversion rate among customers. Co-leading the development and launch of integrated quarterly marketing programs, we achieved 70% growth in brand household penetration.Event Marketer awarded our Really Good Eggs summer music festival tour the 2022 Gold Award for Best Culinary Experience, recognizing our team's dedication to crafting a brand activation experience that stood out among the rest -
Experiential And Sports Marketing ManagerClif Bar & Company Apr 2018 - Apr 2021Emeryville, Ca, Us🎶 Launched national campaigns including a music festival sampling initiative with 7.5 million impressions annually.🚴♂️ Produced high-engagement pop-ups, community events, and partnerships with fitness studios, surpassing engagement targets by 20%.I launched monthly marketing programs resulting in 5 million bars sampled, 500+ events executed, and garnered 7.5 million impressions YOY. I spearheaded a multi-year summer music event sampling program reaching 2 million target consumers and hired and mentored 30 college student brand ambassadors from 15 different universities across the country, exceeding sampling and engagement goals on campus by 20%.I connected with nonprofit partners, pro athletes, and music artists to drive authentic promotion of the brand and products, achieving 30-40% social engagement growth. I produced CykelScramble, an annual bike and music festival which featured 100 athletes, 12 vendors, DJs, and live bands and attracted 10,000 attendees. I also overhauled event-based email collection, created a welcome series, resulting in 14,000 email addresses collected, and a 30% average open rate within a year.Additionally, I served on the internal workplace cultural committee and supported company-wide holiday celebrations and speaker series featuring Gloria Steinem, Steve Kerr, Roy Choi, and Venus Williams. -
Event Marketing ManagerClif Bar & Company Apr 2016 - Apr 2018Emeryville, Ca, Us
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Event And Tradeshow ManagerNew Relic, Inc. Sep 2014 - Apr 2016San Francisco, Ca, Us💰 Drove $3MM+ in sales through impactful B2B event activations, enhancing strategic brand visibility.📚 Developed event management playbooks, reducing production times and optimizing resource usage.As an Event Manager at New Relic, I identified and delivered impactful brand-building events that generated over $3MM in revenue annually. I architected an event management template, which resulted in a 50% reduction in production time, while collaborating with cross-functional teams and agency partners.I secured music talent, including Neon Trees and “Weird Al” Yankovic, for our annual user conferences. I expanded our global event portfolio in a strategic and scalable way. I was responsible for developing plans for event promotions, messaging, and content, managing event logistics, project timelines, and budgets, and coordinating and negotiating with vendors and conference organizers to maximize the event experience.Additionally, I worked with the creative team to establish or refresh event branding, creative, and copy. My strategic and creative support for our high-profile events supported our end-users and prospects, sales and marketing organizations, business partners, executives and employees. -
Global Event Marketing ManagerSol Republic Jan 2012 - Aug 2014📍 Designed transformative events at CES, SXSW, and Coachella, leading to strategic retailer partnerships.🎤 Executed artist collaborations and concert tours, significantly amplifying brand presence.Managed the entire global b2b and b2c event marketing strategy. Worked directly with the President and executive team to ensure events aligned with company growth strategy. Rallied with social media, sales, product, business development and marketing teams to ensure each event achieved goals and objectives. Forecasted and managed event budgets and product allocation. Handled contract negotiations and RFP development with multiple vendors. Managed event design and production of event assets. Managed onsite teams of full time staff and volunteers to execute.
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PresidentRevolt Agency, Inc. Jan 2005 - Jan 2012San Francisco, Us📣 Built memorable onsite marketing activations reaching over 500,000 people annually at major events.🤝 Secured significant national sponsorships, connecting brands to key cultural moments.Developed and executed experiential event marketing and social media strategies to impact client's target demographics. Duties included planning one-off events with indie artists, national tours with mainstream bands, and monthly customized parties, generating and launching email and social media marketing campaigns and providing creative print, web and video solutions.Forged and maintained sponsorship relationships with various clients including Scion, Griffin Technology, MillerCoors, Harley-Davidson, TOMS, Creative Recreation, SkullCandy, Creative Artist Agency, LiveNation, The Windish Agency, Smirnoff, Bonnaroo, SxSW, CMJ and Paste Magazine.Connected brands through sponsorships and artist seeding with various bands and VIPs including Paramore, Bloc Party, Steve Aoki, Panic at the Disco, Cut Copy, Girl Talk, Band of Horses, Nas, The Decemberists, and TV on the Radio. Developed an extensive network throughout the entertainment industry, identifying and initiating valuable partnerships.Managed the musical careers of three musicians, including Twitter-verified artist CJ Tate; Created high-impact social media content, including two music videos that generated 2 MM views on YouTube. Booked performances at music industry festivals including CMJ, SXSW and Canadian Music Week. Worked with publicists to develop national press campaigns. -
Promotion And Circulation ManagerRelevant Media Group Mar 2003 - Jan 2005Orlando, Fl, UsManaged the promotional and circulation departments of Relevant Magazine. Analyzed circulation data to determine and implement strategies to increase subscriber base. Implemented grassroots marketing initiatives, mobilizing street teams and bands. Identified and forged key promotional relationships with artists, companies and music festivals. Trained and managed interns.
Adrian Santos Skills
Adrian Santos Education Details
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Oral Roberts UniversityTheology/Business Admin
Frequently Asked Questions about Adrian Santos
What company does Adrian Santos work for?
Adrian Santos works for Resolve Ai
What is Adrian Santos's role at the current company?
Adrian Santos's current role is Sr Event Marketing Manager.
What is Adrian Santos's email address?
Adrian Santos's email address is asantos@ju.st
What is Adrian Santos's direct phone number?
Adrian Santos's direct phone number is +165077*****
What schools did Adrian Santos attend?
Adrian Santos attended Oral Roberts University.
What are some of Adrian Santos's interests?
Adrian Santos has interest in Super Deluxe, Elise Trouw, Fieldfx Visuals, As You Like It, Yoga With Adriene, Moplacestogo, Tasty, Community, Planned Parenthood, Arts And Entertainment.
What skills is Adrian Santos known for?
Adrian Santos has skills like Social Media Marketing, Event Management, Sponsorship, Event Planning, Social Media, Music, Social Networking, Entertainment, Marketing Strategy, Online Marketing, Video, Relationship Marketing.
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